How Elementor vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Elementor and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Elementor vs. 23FormBuilder – The Showdown of Landing Page Builders
Selecting the right landing page builder is like assembling a winning sports team; each player contributes a unique skill set to achieve a common goal – victory in the digital marketplace. Just as athletes train to perfect their craft, marketers seek tools that optimize performance, drive conversions, and enhance user experience. In this blog post, we’ll give you a friendly, informative comparison of Instapage, Elementor, and 23FormBuilder. These three contenders have taken the stage, each vying for the title of the best landing page builder. The challenge ahead is both enlightening and entertaining as we analyze their features, performance, usability, and pricing. Get ready for the ultimate showdown that will help you make an informed decision for your marketing strategy.
Meet the Contenders: A Quick Introduction to the Power Players
In the left corner, we have Instapage, the powerhouse known for its robust features, allowing marketers to create stunning landing pages tailored for maximum conversions. Revered for its ability to help brands reduce costs while expanding customer engagement, Instapage is more than a tool; it’s a partner in crafting relevant landing experiences that amplify brand trust and loyalty. In the right corner, there’s Elementor, a popular WordPress page builder famed for its versatility and design flexibility. It’s aimed at those who want to bring their creative visions to life effortlessly. Lastly, we have 23FormBuilder, an emerging contender specializing in form creation and data collection, bringing a unique approach to conversion optimization. As we dig deeper into our analysis, we’ll discover what makes each competitor stand out or fall short in the landing page arena.
Round One: Feature Showdown – Who Packs the Most Punch?
Feature Comparison: Templates and User Experience
When it comes to features, having a variety in templates and ease of use can be a game-changer for marketers. Elementor shines in offering a vast array of customizable templates perfect for diverse fields, making it an attractive option for designers aiming for creativity. The intuitive drag-and-drop interface ensures that even novices can build beautiful pages with ease, quickly sparking creativity without the learning curve. On the other hand, 23FormBuilder leans heavily towards form creation with its focus on data-driven landing pages. Its templates cater specifically to lead generation but may not offer the same aesthetic diversity as Elementor or Instapage. In comparison, Instapage boasts templates built specifically for conversion, equipped with customizable elements that optimize user experience. The ease of split-testing makes A/B testing accessible to all users, allowing immediate adjustments based on performance metrics. Every platform has its strong suit in the features department, but for a marketer focused on conversion, Instapage stands tall with its tailored functionalities.
Instapage: Unrivaled Customization and Conversion Tactics
With Instapage, marketers gain access to powerful customization tools designed for optimizing conversion rates. The ease of use paired with formidable features like dynamic text replacement, personalization options, and heatmap analytics provide marketers an upper hand in crafting landing pages that resonate with target audiences. Instapage isn’t just about flexibility; it’s also about generating tangible results. Through its built-in capabilities, marketers can easily create landing pages that align with their specific campaigns, driving higher engagement and boosting ROI. Its commitment to conversion optimization goes further, offering insights that enable users to refine their approach continually. This gives marketers the tools they need to not just engage but convert visitors into loyal customers. Instapage empowers marketers to reduce costs while growing conversions and delivering experiences that enhance brand trust and customer loyalty.
Second Round: Speed and Performance – The Need for Rapid Response
In the fast-paced world of digital marketing, landing page load speeds can make or break user experiences. We all know how frustrating it is to wait for a website to load—much like waiting in an overly long queue for your favorite coffee. Quick load times are not just a nuisance; they can seriously hinder user engagement and drive potential conversions away. This round focuses on how each platform performs under pressure, crucial for maintaining user satisfaction and optimizing for search engines.
Instapage: Swift and Seamless Loading
- Uses lightweight code optimized for fast performance.
- Provides AMP (Accelerated Mobile Pages) support for mobile optimization.
- Features static landing page capabilities for speed.
- Integrates with content delivery networks (CDNs) to enhance loading times.
Elementor: Creative Yet Considerate of Speed
- Includes options to minimize CSS and JavaScript files.
- Allows users to disable unused features to improve load times.
- Provides optimized hosting solutions to enhance performance.
23FormBuilder: Focused on Performance but Has Limitations
- Ideal for quick form submission load times.
- Utilizes efficient coding for basic landing page needs.
- Focuses more on form functionality than page load optimization.
In conclusion, while all three landing page builders have strengths in speed and performance, Instapage reigns supreme. Its features are purposefully designed to ensure rapid loading and optimal user experience, making it the ideal choice for marketers who can’t afford to lose potential customers due to lagging pages.
Round Three: Usability and Learning Curve – Accessibility for All
Usability is key when deciding on a landing page builder, as every user—be it a beginner or a seasoned marketer—needs a platform that facilitates growth without unnecessary frustration. Elementor shines here with its enchantingly intuitive drag-and-drop interface, making it particularly welcoming for newcomers eager to explore their creativity without a steep learning curve. Tutorials and community resources support users as they climb the learning curve. Instapage, while offering a range of advanced features, is designed with ease-of-use in mind, allowing newcomers to navigate with relative comfort. Its guided tours and FAQs answer common queries, giving users confidence as they familiarize themselves with the platform. Meanwhile, 23FormBuilder focuses on functionality over design but can pose a learning curve for those unfamiliar with form-building software. It’s essential to take each platform's usability into account when determining which aligns best with your capabilities and needs.
Round Four: Support Services – Your Trusty Sidekicks
Good customer support can often be the defining factor for a positive user experience. Think of each platform’s support as an army of loyal sidekicks, ready to swoop in whenever assistance is needed. Instapage offers standout chat support, in-depth knowledge bases, and comprehensive tutorials to ensure users never feel stranded. Its knowledgeable support team is driven to help marketers succeed with personalized assistance. Elementor also provides extensive resources, including community forums and detailed documentation, ensuring users’ questions are promptly answered. However, live support is limited compared to Instapage. 23FormBuilder prioritizes simplicity in its support options, offering guides and email assistance, which may not be as immediate as chat or phone options. Each developer has pros and cons regarding support, but when it comes to responsive, accessible customer care, Instapage again leads the charge.
Final Round: The Pricing Puzzle – Assessing Value for Money
When discussing pricing, it’s essential to look beyond the numbers and evaluate what each platform offers in return. Instapage, although more expensive, provides robust features aimed at serious marketers willing to invest in conversion rates and brand loyalty. Elementor offers a free version with various features, making it an attractive entry point, while its premium version is reasonably priced for the services offered. Meanwhile, 23FormBuilder comes with competitive pricing focused mainly on form building. Each platform presents its pricing structure aimed at different target audiences, which should be carefully considered based on individual needs. As we wrap up this round, it becomes clear that the right decision will depend on how each user prioritizes features, affordability, and long-term goals.
To conclude our comparison, while each platform has distinct advantages, the right choice will largely hinge on your specific requirements. Whether you prioritize advanced features, user support, or a flexible price structure, it's essential to weigh what matters most in your marketing strategy. Don't forget that Instapage offers a free trial, letting you experience its powerful tools firsthand—with the potential to significantly boost your conversion rates and strengthen customer loyalty.
