Emma vs. 1&1 Website Builder: the best platform for a seamless web experience

Discover how Emma compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Emma and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Emma vs. 1&1 Website Builder: A Comprehensive Face-off with a Surprising Challenger

In the vast ocean of website building tools, choosing the right platform can feel overwhelming. With so many options that promise to turbocharge your online presence, it’s essential to sift through the noise and find the true champions. Emma and 1&1 Website Builder have emerged as heavyweights in this ring, each boasting unique features and capabilities that cater to distinct audiences. Emma, known for its robust email marketing functionalities, contrasts with 1&1's powerful drag-and-drop builder designed for ease of use. The competition is fierce, and both platforms have something to offer, but what if there's a wild card? Instapage, often lurking in the shadows, may just bring a twist to this showdown. So, let’s lace up our gloves and step into the ring, shall we?

Meet the Contenders: Emma vs. 1&1 Website Builder

Meet our contenders: Emma, a platform that has carved its niche in email marketing and user engagement, and 1&1 Website Builder, celebrated for its intuitive design. Emma wields the power of automation and analytics to not only attract customers but also nurture and convert leads. Their user interface is designed not just for marketers but for anyone wishing to create beautiful campaigns with minimal hassle. On the other hand, 1&1 Website Builder steps into the arena with its user-friendly drag-and-drop interface, allowing anyone from a seasoned developer to a novice to create websites that look professional without breaking a sweat. These platforms are champions in their own right, each presenting a unique style of craftsmanship in the world of marketing. But wait — a third contender looms large in the background. With features geared towards seamless collaboration and high conversion rates, Instapage stands ready to join the fray, promising to give both platforms a run for their money.

Feature Showdown: Emma vs. 1&1 Website Builder

Choosing between Emma and 1&1 Website Builder boils down to features, and both are formidable opponents. Emma brings to the table an array of features that make it a favorite for businesses focused on email marketing. Think customizable templates, advanced segmentation, A/B testing capabilities, and extensive reporting tools. On the flip side, 1&1 Website Builder flaunts an easily navigable interface paired with responsive design, allowing users to create stunning websites that function seamlessly across devices. Users can access hundreds of templates, stock images, and drag-and-drop elements that make the creation process incredibly fluid. However, as both are flexing their feature muscles, one must keep an eye on Instapage, whose focus on landing page optimization and advanced analytics may just tip the scales. The competition is fierce and each platform showcases strengths that potential users should consider carefully.

User Experience: Navigating the Platforms

Navigating the waters of website builders can be like embarking on an adventure, and both platforms offer distinct paths. Emma caters well to both marketing veterans and novices, providing templates that help users to create visually appealing campaigns quickly. The onboarding process is straightforward, designed to minimize any potential confusion. Interestingly, while experienced marketers may find the advanced features robust, newbies might feel slightly overwhelmed. Meanwhile, 1&1 Website Builder shines in its user-friendliness. With an emphasis on beginner-friendly designs, the drag-and-drop functionality allows anyone to put together a professional web presence without needing tech skills. Overall, although the learning curve exists for both, the experience can feel like a thrilling rollercoaster ride rather than a tedious slog, with the excitement of finding new tools and features paving the way to user satisfaction.

Emma's Winning Features:

  1. Intuitive email marketing tools for customization and personalization
  2. Advanced targeting and segmentation features for better engagement
  3. Comprehensive reporting and analytics to track performance
  4. Rich integrations with other marketing tools and platforms
  5. A/B testing capabilities to optimize campaigns

1&1 Website Builder's Standout Features:

  1. User-friendly drag-and-drop interface for effortless website creation
  2. Pre-designed templates for quick setups and modifications
  3. SEO tools integrated to boost your site’s visibility
  4. Mobile responsiveness ensures sites look great on any device

Common Strengths Shared by Both Platforms:

  1. Ease of use tailored for varying skill levels
  2. Wide variety of templates to help jumpstart creativity
  3. Mobile optimization to cater to online users
  4. Integration options for third-party applications
  5. Strong security features to protect user data
  6. Customer support available for troubleshooting and guidance

As both Emma and 1&1 Website Builder battle it out in the ring, let’s not forget about Instapage, a dark horse that could easily claim victory. While both platforms boast impressive features, Instapage's specific focus on landing pages gives it an edge that could redefine the competition. It offers simplicity without sacrificing performance, making it the go-to choice for marketers aiming for conversion excellence.

Speed and Performance: The Loading Time Challenge

When it comes to user experience, speed is king. Navigating slow-loading websites can feel akin to wading through molasses — frustrating and time-consuming. It’s no different for Emma and 1&1 Website Builder users. Emma offers robust analytics that provides feedback on how campaigns are performing, including loading times — essential for keeping user interest. On the flip side, 1&1 Website Builder’s infrastructure is designed to support quick loading times, crucial for retaining visitors and improving SEO. Both platforms excel in their ways, but performance nuances are critical to consider, especially with audiences continuously demanding faster and more responsive experiences. If a platform slows down under the weight of extensive features or heavy graphics, it may become a liability in the long run.

Support Services: Who Has Your Back?

In the complex landscape of online marketing, reliable support can act like a trusty coach in your corner. With Emma, users benefit from a multitude of support avenues including email, chat, and extensive online resources. Many users rave about their responsive support team that’s ready to assist when challenges arise. 1&1 Website Builder counters with its exemplary customer service, along with a broad base of tutorials and community forums. Both platforms are keen on ensuring users have guidance at every step, fostering independence while remaining ready to assist whenever needed.

Pricing Showdown: Value Matters

Advantages of Emma's Pricing Strategy:

  1. Flexible plans to accommodate businesses of any size
  2. Free trial offers that allow users to test features beforehand
  3. Transparent pricing without hidden fees
  4. Pay-as-you-go options available for specific campaigns

1&1 Website Builder's Pricing Strategy Advantages:

  1. Competitive pricing with multiple tiers based on features
  2. Affordable entry-point plans for beginners
  3. Free domain and hosting included in many packages
  4. Regular discounts and promotions to entice new users
  5. No surprises with clear pricing structures

In the ultimate pricing face-off, both platforms boast advantages that cater to various budgets. Users might find Emma’s adaptable pricing appealing for small to medium businesses, whereas 1&1 Website Builder might attract beginners with its low entry costs. Yet, if we take a step back and consider Instapage’s flexible pricing structure that aims to offer the best value for your investment, it’s hard to overlook its compelling offerings. The conclusion is clear: while both Emma and 1&1 have their merits, Instapage provides a well-rounded alternative that could ultimately serve various user needs with competitive pricing.

Honesty in pricing is essential, and both brands attempt to offer that, but one can't help but wonder about hidden costs or surprise adds. User reviews often hint that when it comes to getting what you pay for; be wary of terms that could lead to unexpected costs. In this light, comparing Instapage, which champions transparency, may give potential buyers peace of mind.

And Then There's Instapage: The Challenger Emerges

Now that we’ve examined Emma and 1&1 Website Builder, enter Instapage — the dark horse that promises to sweep users off their feet. Instapage merges landing page creation with high fidelity analytics and collaboration features. Its unique value propositions center around boosting conversion rates and streamlining marketing efforts, making it an irresistible option for businesses focused on efficiency. Whether it’s the ability to create flawless, high-converting landing pages or superior analytics for tracking marketing campaigns, Instapage brings to the table what many users are searching for. By providing a seamless experience that caters to both beginners and experts, it offers flexibility that both Emma and 1&1 must rise to meet.

In conclusion, the crux of choosing the right platform lies in understanding your needs and goals. Whether you lean towards Emma’s email marketing prowess, the simplicity of 1&1 Website Builder, or the impressive capabilities of Instapage, knowing what each offers empowers you to make informed decisions. As businesses venture further into their marketing journeys, utilizing the strengths of these platforms can help them reach grand heights. So explore these options, weigh the benefits, and make a choice that aligns with your vision.

FAQs

Try the most advanced landing page platform today