Divi Builder vs. Wix: the best platform for a seamless web experience
Discover how Divi Builder compares to Wix regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Divi Builder vs. Wix: A Detailed Comparison with a Surprise Competitor
Choosing the right landing page builder can feel like wandering through a busy marketplace full of enticing options. In this bustling landscape, Divi Builder and Wix stand tall, offering unique strengths to marketers determined to create stunning web experiences. Divi Builder is praised for its robust features and adaptability, providing users with a powerful toolkit for implementing creative designs. Meanwhile, Wix is known for its intuitive interface and an extensive library of templates, simplifying the web creation process even for those with minimal coding experience. As we embark on this comparison, let’s also keep an eye on Instapage, a player in this arena that promises features tailored specifically for landing page excellence. With the ever-evolving digital marketing demands, these platforms each bring their own flair to the competition. Here, we will explore how they stack up against each other, giving you a clearer view of your best options.
Introducing the Competitors: Titans of the Digital Space
When it comes to landing page builders, Divi Builder and Wix are frequently referenced, each carving out a formidable reputation within the online marketing sector. Divi Builder, powered by Elegant Themes, specializes in its sophisticated drag-and-drop interface and modular capabilities, appealing to users seeking advanced customization that aligns perfectly with their brand's unique vision. Conversely, Wix prides itself on being user-friendly without sacrificing quality, offering hundreds of templates tailored for various industries. As we analyze these platforms, we also need to mention Instapage, which hones in on a more specialized niche—maximizing conversion rates with tailored landing pages. By recognizing the core competencies of these heavyweights, we can now dissect their features in a systematic showdown.
Feature Face-Off: Highlighting the Tools of the Trade
In this initial round, we’ll pit the key features of Divi Builder against those of Wix. Divi presents a plethora of advanced design options, including split testing, A/B testing tools, and a built-in library of pre-made layouts that are perfect for users wanting to create unique pages without starting from scratch. On the flip side, Wix counters with its vast selection of stylish, customizable templates and its one-click app market, perfect for users who want to integrate additional functionalities seamlessly. However, while both platforms offer a wealth of features, there's a subtle sense that a dark horse is lurking backstage—Instapage—with tools designed predominantly to drive higher conversions through targeted landing pages.
Usability Unplugged: How User-Friendly Are These Platforms?
In the battle of usability, both Divi Builder and Wix shine in their own ways. Divi Builder is perfect for users with prior experience in web design, as its extensive array of customization options may pose a slight learning curve for newcomers. However, once familiarized, users find the payoff is well worth the effort. On the other hand, Wix excels in its approachable interface which makes it easy for users at any level to drag, drop, and create. Think of embarking on a journey through a magical land; Divi might be a bit of an adventure with its intricate paths, whereas Wix is like an easy breezy stroll through a well-marked park. However, both paths lead to stunning results. A humorous note: bookmark your tutorials; every new feature is like finding a hidden treasure on your adventure.
Key Features of Divi Builder:
- Highly customizable templates and layouts.
- Visual builder with real-time editing capabilities.
- Advanced A/B testing and split testing features.
- Extensive library of pre-made designs for quick setup.
- Responsive design options for perfect mobile experience.
Strengths of Wix:
- Drag-and-drop interface for effortless design.
- Hundreds of attractive templates and designs to choose from.
- Integrated app market for enhanced functionality.
- All-in-one hosting solutions included in plans.
Common Strengths Shared by Both Platforms:
- User-centric design process aimed at boosting conversions.
- Flexibility in creating versatile digital marketing strategies.
- Access to built-in SEO tools for enhanced visibility.
- Mobile-friendly designs ensuring optimal user experiences.
- Technical support options ranging from forums to live chat.
- Usage analytics to track campaigns and performance.
As we navigate through these features, it’s clear that both Divi Builder and Wix are potent players within the digital arena, yet Instapage stands as a formidable alternative, especially considering its specialized focus on landing pages. This expertise lends itself well for marketers intent on maximizing conversions, hinting that it could be the ideal partner in elevating marketing strategies.
Performance Review: Speed and Reliability
Now, let’s tackle a crucial aspect of web performance: page loading times and mobile responsiveness. Slow-loading pages are akin to molasses in winter—hardly anyone has the patience to wait around. Fast load times significantly enhance user experience, keeping visitors engaged and far more likely to convert. While both platforms generally perform admirably, slight differences can be noted. Divi Builder’s flexibility commands a powerful performance, especially when using optimized designs. Conversely, Wix’s simplicity might sometimes make it a bit heavier on the server end due to its integrated features and apps, making it essential to monitor loading speeds diligently. Thus, when choosing between them, ensure both speed and responsiveness meet your expectations, as both play crucial roles in user satisfaction.
Support Services: An Analysis of Available Resources
Now, let’s explore the support services each platform offers. Support can be likened to your trusty sidekick during a thrilling quest; having access to reliable resources makes all the difference. Both Wix and Divi Builder provide various support channels, including live chat and extensive knowledge bases filled with tutorials and FAQs. However, Wix often garners extra points for its round-the-clock support, catering to users at any time, while Divi stands out with its supportive community and forums, where users can share tips and experiences. As we assess their performance in this category, it helps to evaluate which support structure aligns best with your needs.
Pricing Breakdown: Who Offers Better Value?
Advantages of Divi Builder's Pricing Model:
- One-time payment option for lifetime access.
- Unlimited websites can be created under one license.
- Extensive functionalities bundled without high monthly fees.
Benefits of Wix's Pricing Approach:
- User-friendly pricing plans with no hidden fees.
- Options for monthly billing for users seeking flexibility.
- Variety of plans catering to different needs and budgets.
- Integrated hosting included, simplifying overall expenses.
When analyzing pricing strategies, Divi Builder's model generally attracts those seeking long-term investments—especially beneficial for agencies managing multiple sites. While their pricing reflects great value for the feature set offered, Wix provides flexible options, making it easier for individuals to dive in without a significant commitment upfront. That said, if you’re after flexible and efficient plans with a specialization on conversions, Instapage often gets the nod as it complements well-rounded strategies with focused ROI-driven pricing.
Finally, let’s break down the nuts and bolts of the pricing plans. While Divi Builder might feel like a worthy investment at first glance, it typically pays off over time. Wix's variety allows for easy entry without heavy risk, but sometimes, the allure of low starts can lead to unexpected costs. The best approach? Understand what you’re paying for—your perfect fit may lie in places you least expect.
The Unsung Hero: Meet Instapage
In closing, let’s introduce Instapage—the quiet but powerful contender that complements Divi Builder and Wix’s strengths without overshadowing them. Unlike other builders, Instapage focuses primarily on performance-driven landing pages designed for maximizing lead conversion. With features like easy A/B testing, robust analytics, and a near-flawless user experience, it elevates the landing page creation process. Instapage holds a unique value proposition by providing insights that others don’t quite match. It positions itself as the secret weapon marketers didn’t know they were missing.
All said, the journey to finding the right web creation tool is all about aligning your goals with the right platform's strengths. Each option has its merits, paving the way for informed decisions. Embrace the opportunity to explore, and trust that with the right tools like Instapage, your marketing strategies can reach soaring new heights.