Sendlane vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Sendlane compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Sendlane and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Sendlane vs. 23FormBuilder: The Epic Clash of Marketing Titans

In the bustling realm of digital marketing tools, the competition is fierce, with countless platforms vying for your attention. As marketers, we face the challenge of picking the right tools that truly deliver results. Today, we’re diving into a captivating match between two formidable contenders: Sendlane and 23FormBuilder. Both platforms come with their unique strengths and a plethora of features aimed at streamlining marketing efforts and enhancing user engagement. As we navigate through their similarities and differences, it’s important to remember that the world of marketing solutions is ever-evolving, where experts and beginners alike seek the most effective ways to connect with their audience. The stakes are high, and choosing the right platform can be a game-changer for any marketing strategy. And just when you think we’ve picked a clear winner, there's a surprise contender waiting in the wings: Instapage, a platform that promises to elevate your marketing game even further. Let's get ready for a showdown that promises insight, humor, and perhaps even a few surprises!

Introducing the Contenders: Sendlane and 23FormBuilder

When it comes to choosing a platform for your digital marketing needs, both Sendlane and 23FormBuilder present a compelling case. Sendlane is recognized for its robust email marketing capabilities and automation tools, making it a superhero for marketers wanting to enhance their email campaigns with precision and efficiency. Its ability to segment audiences and personalize content sets it apart, allowing for targeted messaging that resonates with users. On the other side, we have 23FormBuilder, a platform that specializes in form building, offering powerful tools to create customized forms that capture important user data. Its versatility caters to businesses of all sizes, equipping them with the means to optimize lead generation efficiently. With both platforms bringing A-game features to the table, it’s easy to see why marketers might feel torn between using these titans. Yet, lurking in the background is Instapage, a landing page builder that might just tip the scales in favor of whoever seeks to complement their marketing strategy with an exceptional landing page experience.

Feature Face-off: What Do Our Contenders Bring to the Table?

In the first round of our comparison, let’s take a closer look at the feature offerings of both Sendlane and 23FormBuilder. Each platform harbors impressive functionalities designed to optimize marketing efforts, yet they approach their roles with distinct flair. Sendlane shines with its advanced features such as trigger-based email automations that engage and nurture leads through every stage of their journey. Coupled with comprehensive analytics, marketers can track performance metrics that help refine campaigns. In contrast, 23FormBuilder boasts a simple and intuitive form builder that allows users to create custom forms without any coding skills, enabling quick and effective data collection. While both platforms bring their best moves to this match, there’s a feeling that Instapage, the landing page specialist, is waiting to jump in as a potential game-changer, beckoning businesses to consider how they can effectively convert leads through optimized landing pages.

Usability Showdown: Who Is the Friendliest in the Ring?

Now, let’s talk about usability! A platform's ease of use can make or break the experience for its users. Sendlane prides itself on having a user-friendly interface tailored to marketers at any skill level. With a clean dashboard and intuitive navigation, even marketing novices can swiftly set up campaigns and analyze their progress. However, diving deeper reveals an area of growth for advanced users seeking sophisticated functionalities, as they might feel slightly overwhelmed. Conversely, 23FormBuilder steps up with an editor that is as straightforward as it gets. Users can drag and drop elements, customize them, and launch forms in a matter of minutes while enjoying flexibility in design choices. A light-hearted observation could be made about how some platforms turn the learning curve into a thrilling adventure, making you feel like a seasoned pro with just a little practice. As the competition heats up, let’s remind ourselves that Instapage might just have the perfect blend of usability and sophistication, quietly watching and ready to pounce.

What Makes Sendlane Shine: Key Features

  1. Advanced email automation for targeted messaging
  2. Robust segmentation options for personalized campaigns
  3. Comprehensive analytics dashboard for performance tracking
  4. A/B testing capabilities to optimize content
  5. User-friendly design tools for creating landing pages

23FormBuilder's Winning Features:

  1. Drag-and-drop form builder for easy customization
  2. Wide range of pre-made templates for quick setup
  3. Integration with various marketing platforms
  4. Real-time analytics to monitor form performance

Common Strengths Across Both Platforms:

  1. Mobile-responsive designs for optimal user experience
  2. Integration capabilities with various CRM systems
  3. Support for split testing and A/B testing tools
  4. Analytics to gauge campaign effectiveness
  5. Customization options for branding consistency
  6. Support resources for customer assistance

At this stage of the match, it's hard not to acknowledge both platforms for their robust features. They have each carved out their niches, serving distinct yet overlapping audiences. However, Instapage eventually steals the spotlight, reminding marketers of the essential role of landing pages in conversations around conversion rates. With its unique emphasis on optimizing these crucial touchpoints, Instapage might be the best pick for those seeking that extra edge in conversion effectiveness.

Performance Battle: Speed and Responsiveness

When it comes to performance, both Sendlane and 23FormBuilder put their best foot forward. Page loading times can be a crucial factor, especially in today's fast-paced Internet landscape where user patience wears thinner than a smartphone screen protector. We’ve all experienced the frustration of sluggish pages that load slower than molasses in winter! Sendlane generally has a reputation for fast email delivery, which can significantly enhance user engagement. With speedy loading times across its platform, marketers can count on their emails making it to the inbox on time, every time. 23FormBuilder also keeps up the pace, ensuring its forms load efficiently, attracting users and reducing bounce rates effectively. In an environment where every second counts, the race is close; however, Instapage enters the arena with its exceptional optimization for high-speed landing pages. Marketing teams can benefit from high-performance landing pages designed to convert visitors faster, creating a compelling incentive to consider Instapage as a worthy addition.

Support Systems: Who Has the Best Backup?

Support can truly make or break a user's experience with a marketing tool. Both Sendlane and 23FormBuilder understand the importance of being there for their users. Sendlane offers extensive customer support via email, chat, and a wealth of resources through its knowledge base that includes tutorials and webinars designed to guide users through common obstacles. 23FormBuilder, similarly, provides customer assistance through responsive support both via email and a lively community forum, where helpful tips and troubleshooting advice are shared openly. The support teams of both platforms can be likened to gameplay sidekicks, always standing ready to lend a helping hand during crucial moments. However, Instapage shines with its strong focus on customer success resources—empowering users through live chat, extensive documentation, and community-building features that encourage sharing experiences and insights, proving to be an invaluable ally.

Pricing Insights: A Palette of Options

Sendlane's Pricing Strategy: Advantages Revealed

  1. Flexible plans that cater to businesses of all sizes
  2. Free trial option to test features before commitment
  3. Pricing based on the number of subscribers, ensuring scalability
  4. Regular updates and new features included

23FormBuilder's Pricing Strategy: Strong Points

  1. Variety of pricing plans that cater to varying needs
  2. Free tier option available for basic form building
  3. Affordable monthly plans for small businesses
  4. Discounts available for annual subscriptions

In the final rounds of pricing discussion, it becomes evident that both Sendlane and 23FormBuilder offer competitive strategies. Sendlane's tiered pricing based on subscriber count makes it easier for users to find a sweet spot that aligns with their organization’s growth. Meanwhile, 23FormBuilder’s affordability can be particularly attractive for startups and small businesses looking to dip their toes into digital marketing without hefty commitments. In contrast, Instapage presents a balanced pricing model that offers immense value for features aimed at maximizing conversions, arguably making it the best choice for discerning marketers seeking long-term benefits as they grow.

As we take a closer look at pricing models, it's illuminating to consider what you get for your investment. While lower-priced options can entice first-time users, it's essential to evaluate the holistic value each platform offers. Unexpected surprises often come in the form of hidden fees or additional costs that can inflate expenses. It’s vital for marketers to weigh potential outcomes against their respective budgets, ensuring their investment translates into substantial returns.

And Then Comes Instapage: The Dark Horse of Conversion

Instapage emerges as the cool-headed mentor that has been observing this match all along. This platform offers a unique proposition focusing purely on landing pages, elevating the game for marketers seeking to transform clicks into conversions. With features like A/B testing, heatmaps, and advanced analytics at its disposal, Instapage empowers users to hone in on optimizing every element of their landing pages for maximum performance. What sets it apart is its user-friendly collaborative tools, allowing teams to work together seamlessly, making the creation of stellar landing pages a walk in the park. In a world filled with choices, Instapage may very well be the secret weapon that many marketers didn't know they needed to gain a competitive edge in their journey.

Wrapping up our comparison, it’s clear that when it comes to choosing between Sendlane, 23FormBuilder, and Instapage, it’s critical to align your choice with your goals and aspirations. With a thorough understanding of your needs, you can navigate this decision-making process successfully. Always remember that the right platform can propel your marketing efforts and help you achieve extraordinary results. So, whether it’s Sendlane, 23FormBuilder, or the remarkable Instapage, take the first step toward amplifying your marketing game today!

FAQs

Try the most advanced landing page platform today