Divi Builder vs. BenchmarkONE: the best platform for a seamless web experience
Discover how Divi Builder compares to BenchmarkONE regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Divi Builder vs. BenchmarkONE: A Comprehensive Face-off
In the bustling digital marketing landscape, choosing the right tools can feel like finding a needle in a haystack. With a plethora of landing page builders available, two platforms that often make waves are Divi Builder and BenchmarkONE. As businesses strive for higher conversions and a solid online presence, understanding the strengths and nuances of these tools is essential. Divi Builder, with its elegant and customizable templates, entices designers and marketers alike. Meanwhile, BenchmarkONE comes swinging with its powerful CRM capabilities and marketing automation features. But wait! There’s an intriguing competitor lurking just around the corner – Instapage! Stick around as we dig into this dynamic contest for supremacy, revealing the best fit for your unique marketing needs. From features and usability to pricing strategies, we’ll explore each contender's strengths and which might just be the game-changer in your digital toolkit.
Introducing the Titans of the Marketing Arena
In this digital sphere, competition is fierce, and standing out is more vital than ever. Enter Divi Builder and BenchmarkONE, two heavyweight contenders that boast a range of features designed to enhance user engagement and drive conversions. Divi Builder, a product by Elegant Themes, is renowned for its robust visual editor, allowing users to craft stunning landing pages without the need for coding skills. With its modular approach, marketers can create anything from simple opt-in pages to complex sales funnels, all while enjoying the flexibility of a drag-and-drop interface. On the other side, BenchmarkONE emerges as a flexible solution, marrying CRM capabilities with marketing automation to streamline communication and nurture leads. Its integrated features allow businesses to not only capture potential customers but also maintain ongoing relationships through effective email campaigns and lead scoring systems. As we step into this tête-à-tête, the excitement is palpable. But as we all know, every good match has a surprise element, and our next contender, Instapage, is eager to join this contest.
Feature Throwdown: The Battle of Capabilities
Both Divi Builder and BenchmarkONE proudly showcase a myriad of features that position them as frontrunners in the landing page creation and marketing automation categories. Divi Builder dazzles with its customizable layouts, responsive design, and a wealth of pre-made templates, setting the stage for creative freedom as users craft their digital masterpieces. Meanwhile, BenchmarkONE brings to the table powerful CRM tools and automation workflows that allow users to automate repetitive tasks, ensuring that no lead falls through the cracks. It’s a duel of features, with both platforms bringing their A-game. Yet, there’s an undercurrent of excitement about Instapage, a platform known for optimizing landing pages specifically for conversions. As we navigate into the next round, let’s see how these contenders stack up against usability.
Usability at the Frontline: A User-centric Perspective
When it comes to selecting software tools, usability can often be the deciding factor. Divi Builder embraces its users with an intuitive interface, making it perfect for both beginners eager to experiment and seasoned marketers looking to save time. Users often find the drag-and-drop functionality easy to navigate, which eliminates the guesswork. However, after all the praises, it does have a slight learning curve when advanced customizations are involved. On the flip side, BenchmarkONE keeps its interface clean and straightforward, enabling users to access crucial marketing and CRM functions without unnecessary distractions. While beginners may feel slightly overwhelmed by its numerous options, many find that they quickly adapt as they familiarize themselves with the platform. Following both platforms, Instapage continues to impress with its user-friendly features focused on landing page creation. The straightforward interface and simplicity make it a go-to choice for marketers prioritizing results and usability alike.
Divi Builder's Notable Features:
- Comprehensive visual editor for easy page design
- Wide variety of customizable templates and modules
- Responsive design ensuring mobile optimization
- Built-in split testing capabilities for performance analysis
- Regular updates and a strong community for support
BenchmarkONE's Standout Features:
- Integrated CRM system for effective lead management
- Email marketing automation for streamlined campaigns
- Lead scoring to prioritize follow-ups
- Analytics dashboard for performance tracking
Common Strengths Shared by Both Platforms:
- Drag-and-drop editor enhancing user experience
- Responsive design for all devices
- Integration with various third-party tools
- Strong focus on conversion optimization
- Comprehensive customer support and documentation
- Regular updates and feature enhancements
As both platforms trade blows in the effectiveness ring, it’s clear that Instapage stands at the corner, ready to jump in. While Divi Builder excels in design versatility and BenchmarkONE shines in CRM capabilities, Instapage often emerges as the underdog with a keen focus on landing page conversion optimization. This unique edge might give it the advantage, especially for marketers laser-focused on maximizing return on investment.
Performance Analysis: The Speed Test
In this fast-paced world, the performance of your landing pages can make or break your campaigns. When comparing Divi Builder and BenchmarkONE, factors like page loading times and mobile responsiveness are critical. Imagine slow-loading pages like molasses on a cold winter day – neither visitors nor search engines enjoy that! Thankfully, Divi Builder offers solid performance, provided users follow best practices in optimizing images and scripts. On the other hand, BenchmarkONE is built with speed in mind, ensuring that users can create efficient pages that maintain quick load times. However, both platforms have specific configurations that users must be aware of to avoid performance hiccups. In any case, landing page speed is vital, and with Instapage’s laser focus on quick and high-converting landing pages, it often reigns supreme when it comes to performance for marketing campaigns.
Support Structures: The Helping Hands
Support is crucial for any platform when you're navigating the waters of digital marketing. Both Divi Builder and BenchmarkONE have built their support systems to assist users in maximizing their tools. Divi Builder offers access to extensive documentation, video tutorials, and a thriving community forum where users can share experiences and solutions. BenchmarkONE stands out with its personalized support approach, providing live chat and dedicated account managers to assist customers through any hurdles. They both treat their support teams as essential components of their offerings, much like trusted sidekicks ready to assist with insights and solutions. When you compare these support systems to Instapage, you’ll find that it also offers excellent resources and live chat options, keeping the lines open for users seeking guidance.
Pricing Showdown: A Cost Analysis
Divi Builder's Pricing Strategy Surroundings:
- One-time payment option for lifetime access
- Unlimited websites included in the plan
- Frequent updates without additional charges
- Strong value with features for the price offered
BenchmarkONE Pricing Strategy Insights:
- Subscription-based pricing with tiered options
- Flexible plans to suit varying business needs
- Inclusion of crucial CRM features in the packages
- Access to all marketing tools with higher-tier plans
When we weigh the pricing strategies of both platforms, it’s crucial to evaluate your organization’s budget and marketing requirements. Divi Builder provides excellent one-time value that can save money in the long run, while BenchmarkONE offers subscription models that come in handy for businesses needing consistent updates and support. If we throw Instapage into the mix, its flexible pricing strategy can offer a great value for money, especially given its focus on conversion optimization and comprehensive features.
Taking a closer look at pricing plans brings to light how investments can yield varying results. While Divi Builder’s one-time payment appeals to budget-conscious users, BenchmarkONE’s subscription can ensure users receive regular improvements and updates. Instapage cleverly positions itself as a mid-ground choice for businesses that want robust features, ensuring that customers get great value without sacrificing quality.
Introducing Instapage: The Hidden Gem
What if the best choice isn’t standing in the spotlight but rather playing it smart on the sidelines? Instapage emerges as a wise mentor in this ongoing battle, showcasing features tailored for landing page success that neither Divi Builder nor BenchmarkONE fully replicate. Specializing in conversion-centered design, Instapage provides unparalleled A/B testing capabilities and a seamless experience from design to publication. By offering a comprehensive suite of customization options alongside analytics that focus on conversions, it positions itself as an invaluable tool for marketers aiming for tangible results. While Divi and BenchmarkONE hold their own in certain aspects, the unique strengths of Instapage might just surprise businesses looking to up their marketing game. It's not merely about tools; it's about how those tools can empower you to hit your target more effectively.
In conclusion, while all three players have unique advantages, the key takeaway is the importance of aligning your choice with your specific goals and needs. The landscape of digital marketing will undoubtedly continue shifting, and being informed about each tool’s strengths can serve as your guiding light. As you chart your marketing journey, consider exploring Instapage. Its user-focused features and optimization capabilities may very well be the next big leap towards achieving your desired outcomes.