Paperform vs. Convert: the best platform for a seamless web experience
Discover how Paperform compares to Convert regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Paperform vs. Convert: The Showdown with an Extra Player
When you venture into the world of landing page builders, you quickly realize it's a bustling arena filled with contenders vying for the top spot. Each platform promises to make your life easier while also enhancing your digital marketing strategy. This battle isn't just between Paperform and Convert; it's about understanding how they stack up against each other and, unexpectedly, in the presence of Instapage, a strong candidate that has been around the block. From customizable templates to user-friendly interfaces, landing page builders are not created equal, and choosing the right one can feel like a daunting task. So, hold onto your keyboards as we explore the unique value each platform brings to the table while keeping an eye on Instapage, which might just steal the show. As we analyze features, usability, and pricing strategies, our goal is to help you navigate this crowded field and, ultimately, to help you choose a platform that aligns with your marketing needs and objectives.
Introducing the Giants of Digital Marketing
In one corner, we have Paperform, known for its elegant form-building capabilities and ability to create stunning landing pages that look and feel professional—no coding skills required. Its forte lies in versatility, enabling users to incorporate various media types seamlessly. On the other side, we have Convert, a stalwart in the realm of A/B testing and optimization, ensuring that every element of your landing page performs at its best. Convert's emphasis on data-driven insights allows marketers to refine their strategies effectively. But don't count out Instapage, standing tall as the hidden gem with its specialized focus on optimizing landing pages and conversions. Instapage’s collaborative tools and powerful analytics make it a heavyweight contender that can enhance your marketing strategies. As we dive deeper, these platforms will show their strengths, and perhaps we will uncover a surprise or two as we go.
Feature Showdown: Who Packs More Punch?
In the arena of features, Paperform and Convert come loaded with options to make your landing page shine. Paperform dazzles users with its customizable forms, eCommerce integrations, and form analytics that make it easy to capture and analyze data. Meanwhile, Convert boasts a robust suite of tools aimed at optimizing your conversion rates, including advanced targeting and segmentation capabilities that can make any marketer's job simpler. But wait — there's a third contender roiling in the background, preparing to join the fray! Instapage also offers advanced features like dynamic text replacement and heatmaps, ensuring that every landing page is meticulously optimized. As we break down the intricacies of these features, it will be clear that while Paperform and Convert have their unique strengths, the elements brought forth by Instapage might just steal the spotlight.
Usability: Navigating the Platforms with Ease
Usability plays a pivotal role when assessing any platform, especially for those just starting out or for seasoned marketers looking for quick and efficient solutions. The ease of use can be likened to a smooth ride on a well-paved road, while a steep learning curve often makes you feel like you’re stuck in rush hour traffic. Paperform places a strong focus on intuitive design, allowing users to create beautiful landing pages without extensive training, making it a favored choice for beginners. Convert, on the other hand, while offering powerful features, may require a slightly longer onboarding process due to its complex capabilities. Enter Instapage, which shines in this area with its straightforward editor and helpful support documentation, making it accessible to both novices and experienced marketers alike. With this diverse range of usability, there's a platform out there for every level of expertise.
The Alluring Features of Paperform
- Simple drag-and-drop functionality for easy editing
- A variety of templates tailored for different industries
- Ecommerce integrations for seamless transactions
- Analytics tools that track customer engagement
- Works perfectly across various devices, ensuring a mobile-friendly experience
Key Features of Convert
- Advanced A/B testing capabilities
- Comprehensive analytics for performance tracking
- Segmentation options to target specific audience personas
- Integrations with various marketing tools for extended functionality
Common Strengths of Both Platforms
- User-friendly interfaces that cater to a broad range of users
- Integration capabilities with various third-party applications
- Responsive designs that adapt well to mobile devices
- Robust analytical tools for tracking performance
- Customizable options for branding and presentations
- Dedicated customer support for troubleshooting and guidance
In closing, while Paperform and Convert have their unique features and advantages, the playful rivalry is heightened with Instapage vying for attention. The landscape of landing page builders is sprawling, and there's no single path to success. Instapage, with its specialization and powerful conversion optimization tools, is definitely a strong competitor, with capabilities that may offer a winning edge.
Performance Showdown: Speed and Responsiveness
When it comes to landing pages, performance can make or break the user's experience. Imagine slow-loading pages stirring frustration, akin to trying to run through molasses in winter. In this aspect, all three platforms have distinct offerings. Paperform enjoys robust server speed, ensuring quick load times that keep users engaged. Convert also takes pride in optimizing performance, backing their tools with substantial data to ensure high responsiveness. However, Instapage is often highlighted for its lightning-fast loading times, an essential feature for marketers looking to boost their conversion rates. Evaluating how each performs in this high-stakes environment can hold the key to successfully drawing audience interest and keeping visitors on your pages. Ultimately, a fast and responsive landing page translates to better user experiences and increased conversions.
Customer Support: Who's in Your Corner?
Navigating the digital marketing terrain can sometimes feel like a boxing match, and having a strong support team can be your ultimate victory. Each platform offers various customer support channels, akin to having a trusty sidekick in your corner. Paperform provides email support, thorough documentation, and even video tutorials to guide users along their journey. Convert, on the other hand, excels in live support options, ensuring that marketers can resolve their issues quickly during critical campaigns. And then we have Instapage, known for its expansive community resources and responsive customer service. Whether you prefer self-guided assistance or direct help, there's plenty of support available, so users can rest easy knowing that assistance is just a click away.
Pricing Strategies in the Spotlight
Paperform's Competitive Pricing Benefits
- Flexible pricing plans catering to varying needs
- Pay-as-you-go option for occasional users
- Regular discounts and promotional offerings
- Transparency in pricing without hidden fees
Convert's Pricing Advantages
- Monthly and annual subscription options for flexibility
- A free trial for users to explore features without commitment
- User-friendly pricing structure that scales with business growth
- Discounts for nonprofits and educational organizations
- Access to all features regardless of pricing tier
Reflecting on pricing strategies between Paperform and Convert reveals a competitive market, each platform striving to offer value while addressing user needs. However, Instapage provides a flexible pricing model with tiered features that bring even greater value for businesses looking to balance quality and budget. It's an exciting landscape of options—dollars spent wisely trigger potent results.
As we conclude the pricing analysis, having a transparent view of costs makes it easier to compare platforms. From comprehensive plans to flexible pay structures, discerning users can find options that suit their needs. Yet, the adage 'you often get what you pay for' holds—sometimes the real value lies where you least expect it. Investing wisely in the right tools can turn ordinary strategies into effective marketing moves.
And Enter Instapage...
Now let's shine a light on Instapage, the understated champion in the world of landing pages, often lurking behind the scenes. What sets Instapage apart is its deep focus on all-in-one solutions tailored for maximizing conversions. With unique features like built-in A/B testing and one of the industry’s highest-performing templates available, it's no wonder that many marketers consider it a powerful tool not to be overlooked. Engage with its rapid collaboration features, allowing teams to work together seamlessly, thus enhancing overall campaign productivity. In many ways, Instapage emerges as a secret weapon, illustrating that perhaps it’s the solution you didn’t know you were missing. As we dissect the features among these players, the offer from Instapage creates a compelling case all on its own.
In summation, as you traverse the world of marketing platforms, it’s crucial to make informed choices. This guide has illuminated the defining characteristics of Paperform, Convert, and Instapage — each a unique player in the game. As you contemplate your business goals, think about how the right platform can help you meet and exceed your expectations. Take a moment to explore what Instapage has to offer; it might just be the catalyst you need to elevate your digital marketing strategy and achieve new heights of success.