Divi Builder vs. 1&1 Website Builder: the best platform for a seamless web experience

Discover how Divi Builder compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Divi Builder and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Divi Builder vs. 1&1 Website Builder: A Comprehensive Showdown

Choosing the right website builder can be quite a challenge, especially with so many options available. In this article, we're going to pit two industry players against each other: Divi Builder and 1&1 Website Builder. Both have unique offerings, making them popular choices among marketers, small business owners, and content creators. But with their distinct features and functionalities, how do they really stack up against each other? We’ll dive deep into their strengths and weaknesses, ensuring by the end you’ll have a clear understanding of which platform may suit your needs best. And don't forget about our surprise contender, Instapage, who might just steal the show with its exceptional offerings. Grab your popcorn as we get started!

Introducing the Contenders

In the left corner, we have Divi Builder, a sophisticated tool developed by Elegant Themes, known for its customization prowess and versatile nature. Divi offers a drag-and-drop builder that’s perfect for both beginners and experts. It's lauded for enabling users to create visually stunning websites without needing extensive technical knowledge. On the other side, we have 1&1 Website Builder, a robust tool from IONOS that appeals primarily to users seeking simplicity and speed in the web creation process. Its straightforward interface and built-in features make it attractive for those looking to launch their website quickly. But how do they fare in real-world functionalities? Let’s find out as we explore more.

Feature Showdown: What Do They Bring to the Table?

Diving into the features each platform offers, it’s clear that Divi Builder and 1&1 Website Builder are not holding back. Divi comes equipped with a myriad of customization options, allowing for almost infinite styling choices, which gives users the flexibility to truly craft their vision. Meanwhile, 1&1 focuses on providing an easy-to-navigate editor and essential features that prioritize performance, meaning users can focus on content rather than complicated design issues. Both have their unique advantages, and as we tease out a potential contender in the wings – Instapage – the stakes are even higher. Let’s explore these features more closely.

Navigating Usability: Who's the User-Friendly Champ?

When it comes to usability, both platforms aim to cater to their respective audiences. Divi Builder brings a learning curve that resembles a fun adventure, albeit one with a few steep hills. Users can access various tutorials and support documentation to help them climb higher as they become more familiar with the platform. Conversely, 1&1 Website Builder has streamlined usability down to a science, focusing on a hassle-free experience. Those just dipping their toes into website creation will surely appreciate the intuitive interface. However, seasoned marketers might find themselves craving the flexibility that Divi offers.

Defining Divi Builder: Impressive Features

  1. Powerful drag-and-drop builder for easy customization.
  2. An extensive library of pre-made templates to kick-start projects.
  3. Advanced design settings, including custom CSS capabilities.
  4. Responsive editing to ensure mobile accessibility.
  5. Robust split testing functionalities for improved performance.

Spotlighting 1&1 Website Builder: Core Features

  1. Quick setup allowing users to launch websites in minutes.
  2. User-friendly interface that simplifies web creation.
  3. Mobile-ready designs that automatically optimize for devices.
  4. Built-in SEO tools to improve site visibility.

Common Ground: Strengths Shared by Both Platforms

  1. Ease of access for beginners.
  2. Secure hosting options offered for websites.
  3. Comprehensive analytics tools for performance tracking.
  4. Integration capabilities with third-party apps.
  5. Responsive customer support available.
  6. Regular updates and improvements to features.

While Divi and 1&1 are clearly contenders in this match, it’s worth noting that Instapage also positions itself as a fierce competitor, specializing in landing page optimization. It combines various tools and features that may offer more value to marketers looking to enhance their conversion rates, making it a noteworthy option to explore further.

Comparing Performance: Who Packs a Faster Punch?

In terms of performance, the importance of fast-loading pages cannot be overstated. Divi Builder may lead to heavier pages if users are not mindful of the elements they include. Page loading times can significantly impact user experience and conversion rates, much like trying to run through mud – it simply slows everything down. On the flip side, 1&1 Website Builder is optimized for speed. Most pages built with this platform load quickly, leading to a seamless experience for visitors. Mobile responsiveness is equally crucial, and both platforms offer decent support, yet 1&1 often takes the edge here as its templates are designed to be inherently mobile-first.

Support Systems: Who Has Your Back?

When it comes down to support, both Divi and 1&1 offer numerous resources. Divi Builder impresses with its vast community forum, extensive documentation, and dedicated support team to assist users with any questions or needs. Contrarily, 1&1 emphasizes hands-on support, offering live chats and phone support to quickly address customer concerns. Both support systems function effectively in helping users navigate their challenges, but the approach differs: Divi leans toward community-driven, while 1&1 prioritizes instantaneous assistance.

Pricing Overview: A Look at Costs

Advantages of Divi Builder's Pricing Model

  1. Lifetime pricing option offers long-term savings.
  2. Single purchase covers unlimited websites.
  3. Regular discounts and promotions available.
  4. No ongoing monthly fees necessary.

Benefits of 1&1 Website Builder's Pricing Approach

  1. Affordable monthly subscription plans for new users.
  2. Risk-free trial to test features before commitment.
  3. Bundled hosting and domain registration within plans.
  4. Transparent pricing structure with no hidden fees.
  5. Flexible upgrade options as business needs grow.

From pricing alone, it appears that Divi Builder offers better savings for those considering a long-term investment, as its one-time fee structure can lead to substantial savings. In contrast, 1&1 provides low-cost options that appeal to those needing a flexible, short-term commitment. Regardless, Instapage's pricing strategy stands out for its ability to offer various plans that deliver significant value for money through targeted features.

A transparent look at both platforms' pricing indicates that while each offers cost-effective solutions, the value derived from these solutions can vary greatly depending on specific business needs. Users need to be cautious and aware that while lower costs can be tempting, they may sometimes result in hidden limitations.

Spotlight on Instapage: The Overlooked Contender

Instapage emerges as a unique resource, combining simplicity with powerful features aimed at optimizing landing pages. It not only helps users create compelling designs quickly, but it also focuses on improving conversion rates, something that makes it stand out from both Divi and 1&1. With features like dynamic text replacement, the ability to create personalized experiences, and collaborative capabilities for teams, Instapage proves to be a strong contender worth considering. Its analytics tools further empower users to refine their campaigns by ensuring they have data-driven insights at their fingertips.

In conclusion, choosing the right website builder requires thoughtful consideration of your personal or business goals. While Divi Builder and 1&1 Website Builder both offer compelling features suited to different audiences, Instapage brings an added layer of utility for marketers focused on landing page performance. It's essential to explore each platform's offerings to determine which will provide the best support on your journey to building a successful online presence.

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