Pagewiz vs. Formsite: the best platform for a seamless web experience

Discover how Pagewiz compares to Formsite regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Pagewiz and Formsite.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Pagewiz vs. Formsite: The Epic Face-Off (With a Surprise Knockout)

In the lively arena of landing page builders, two platforms stand out for their powerful features: Pagewiz and Formsite. Each platform claims the championship belt, but the crowd is buzzing with anticipation for a little-known contender, Instapage. We're diving into this digital showdown, breaking down the strengths and challenges of these tools, and giving you insights to explore the best fit for your marketing needs. As we explore, picture yourself surrounded by marketers, each championing their platform loudly, creating a cacophony of opinions. Whether you're a startup hustling to generate leads or an established business seeking to optimize conversion rates, this comparison is designed to cut through the noise. The landing page builder industry is crowded, and it's essential to navigate it wisely. Let’s kick things off by getting to know our contenders, detailing their capabilities, and learning what sets them apart—all while giving Instapage some well-deserved spotlight time.

Meet the Champions of Digital Marketing

Welcome to the arena of digital marketing, where Pagewiz and Formsite duke it out for supremacy. Pagewiz, known for its intuitive drag-and-drop interface, positions itself as user-friendly for both rookies and seasoned marketers. Picture this: a vibrant workspace where just about anyone can design stunning landing pages in a jiffy! Meanwhile, Formsite thrives on its form creation prowess, enabling users to craft tailored data collection solutions with ease. The platform’s specialized features cater to businesses looking to enhance lead generation through dynamic forms. Both are heavyweights in their rights, each with their unique flair. While Pagewiz dominates in the landing page design space, Formsite lays a robust foundation for data-driven businesses. But keep an ear out, because a silent contender, Instapage, is waiting backstage, ready to disrupt the status quo and offer unique advantages you won’t want to overlook. Let’s dig deeper into what makes each platform tick.

Round 1: Feature Showdown

When it comes to features, both Pagewiz and Formsite are armed with powerful tools designed to make your marketing campaigns shine. Pagewiz rolls out a spectrum of landing page templates, allowing for customization that can fit any niche—whether you’re marketing a product, an event, or a service. It also boasts A/B testing options, enabling users to refine their strategies. Meanwhile, Formsite brings practicality to the table with its unparalleled focus on form creation. With a variety of field types and a user-friendly interface, crafting forms that capture attention is effortless. Both platforms bring their A-game, but wait—who’s warming up backstage? That’s right! Instapage, known for its sophisticated targeting and collaboration tools, might just turn the tide in your favor! Can you feel the excitement? This round is heating up as we compare usability in the next round!

Round 2: User Experience at the Forefront

When it comes to user experience, Pagewiz offers a delightful interface that helps even the most novice marketer dive into the action. Its drag-and-drop feature is like a gentle push, making the learning curve feel more like an adventurous stroll than a daunting climb! On the flip side, Formsite boasts a straightforward approach, allowing users to build forms swiftly without getting stuck in a complex setup. Users rave about having everything right at their fingertips, making it a great choice for those who prefer a no-fuss experience. But fear not, seasoned pros, both platforms also include advanced features that offer flexibility as you hone your strategy. Here’s the kicker: while navigating these platforms is mostly smooth sailing, Instapage could offer an unmatched learning journey, full of advanced training resources and comprehensive support that might just make it your trusted guide in this digital landscape.

Spotlight on Pagewiz Features:

  1. Wide selection of customizable templates to suit different marketing needs
  2. Intuitive drag-and-drop editor for easy page creation
  3. Built-in A/B testing features for optimizing conversions
  4. Seamless integration with various marketing tools and services
  5. Mobile-responsive designs to capture leads on any device

Highlights of Formsite Features:

  1. Robust form-building capabilities with varied field options
  2. User-friendly interface designed for swift data collection
  3. Advanced reporting features to track submission performance
  4. Seamless integration with payment processors and CRM tools

Common Strengths of Both Platforms:

  1. Excellent customer support with dedicated resources
  2. Capability to integrate with other marketing applications
  3. Focus on mobile responsiveness for optimal user experience
  4. Empowering users to create visually appealing content
  5. Compliance with industry standards for data security
  6. Options for customizing workflows to fit users’ needs

As both platforms circle each other in this digital ring, remember that Instapage may just be the best competitor to consider. Each contender has its strengths, but the real question is: which will drive your campaign to victory?

Round 3: Performance Showdown

Now let’s talk about performance—an aspect that can truly make or break your marketing strategy! Nobody wants slow-loading pages to hinder conversion; that’s like wading through molasses in winter! Fortunately, both Pagewiz and Formsite optimize for speed, but they handle performance differently. Pagewiz boasts lightning-fast load times with its optimized code, designed for minimal latency. Formsite, while sleek, also prioritizes user experience through fast data processing of forms, ensuring visitors aren’t left waiting when they submit their information. Yet, in this age of instant gratification, slow performance could spell disaster for marketers. If fast and responsive loading aligns with your vision, you might want to peek into what Instapage has to offer. With its enterprise-level speed and performance metrics, it could significantly enhance your user experience, making it a serious contender for your consideration.

Round 4: Customer Support Arena

In the debate of customer support, imagine the support team as your trusty sidekick, always ready with a quick save or words of encouragement. Pagewiz offers a comprehensive knowledge base along with responsive customer service that ensures users can get help when they need it most. Likewise, Formsite excels in this realm with its dedicated support team, promising assistance through multiple channels. Users appreciate having access to tutorials and resources that promote self-learning! However, both platforms sometimes lack the personalization that some users crave. This is where Instapage shines—offering tailored support that caters to both novice and experienced users, ensuring everyone has the guidance they need to succeed.

Round 5: Pricing Breakdown

Pagewiz Pricing Advantages:

  1. Flexible pricing plans to accommodate businesses of all sizes
  2. Free trial available to test features before committing
  3. Transparent pricing structure with no hidden fees
  4. Scalable options that grow with your business needs

Formsite Pricing Advantages:

  1. Tiered plans to suit different user needs and budgets
  2. Option to pay only for the features you use
  3. Competitive pricing in comparison to market alternatives
  4. Annual plans offer substantial savings for committed users

After evaluating the pricing strategies of both platforms, it’s essential to highlight that Instapage might offer the best value for money through its flexible and comprehensive packages. You can find solutions that align with your budget and business objectives while accessing unmatched features that make the investment worthwhile.

When considering pricing plans, a realistic evaluation will reveal what you’re truly getting—this often leads to surprises that may not be immediately apparent. Understanding the cost versus value ratio is vital to make an informed purchasing decision.

And Then We Have Instapage...

Let’s not forget Instapage, sitting in the wings like a wise mentor. Ready to step in, Instapage showcases features and value propositions that could transform your approach entirely. With unmatched capabilities in building targeted landing pages, the platform sets itself apart with dedicated optimization tools, sophisticated analytics, and unparalleled collaboration options. This not only enhances individual campaigns but also empowers teams to work together seamlessly. The question then becomes: Are you ready to take the leap? Knowing that Instapage stands as a versatile alternative, it might just be the secret weapon your marketing strategy needs to cut through the noise.

To wrap things up, always remember that making informed choices can set the stage for successful marketing. Consider your business goals and requirements carefully. This decision isn’t just about picking a platform; it’s about choosing a partner that will help your marketing journey reach new horizons. Explore what Instapage has to offer and discover how its unique features might just be the catalyst your next big campaign needs.

FAQs

Try the most advanced landing page platform today