Pagewiz vs. Gravity Forms: the best platform for a seamless web experience

Discover how Pagewiz compares to Gravity Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Pagewiz and Gravity Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Pagewiz vs. Gravity Forms: The Epic Clash of Landing Page Builders

In the bustling landscape of digital marketing, landing page builders play a pivotal role in converting visitors into loyal customers. With numerous options available, choosing the right tool can feel like a daunting task. Enter Pagewiz and Gravity Forms – two platforms that strive to make the process simpler, faster, and more efficient for marketers everywhere. When it comes to crafting the perfect landing page, both these contenders stand tall, equipped with a unique arsenal of features designed to attract and convert. But before we dive into the nitty-gritty of their offerings, it's essential to understand what makes each of them tick. As we navigate through this comparison, we can't forget Instapage, which looms large as a formidable competitor that might just steal the spotlight. So, grab your virtual seat ringside as we explore the strengths and weaknesses of these landing page giants! In this showdown, we will analyze the standout features, usability, performance metrics, customer support, and pricing strategies of Pagewiz and Gravity Forms. But watch out, there’s a third competitor warming up that just might change the game entirely!

Introducing the Contenders: Pagewiz and Gravity Forms

Before we dive into the features and functionalities, let’s get to know our contestants. First up, Pagewiz – the seasoned contender that has made waves in the landing page arena with its drag-and-drop interface, allowing users to create stunning landing pages without any coding knowledge. It’s perfect for marketers who want a hassle-free experience while ensuring high conversion rates. Next, we have Gravity Forms, renowned for its powerful form-building capabilities. It isn’t just a tool but a whole ecosystem that thrives on integrating forms into any website. Perfect for marketers who need data collection handled smoothly, it offers robust features that go beyond simply creating forms. Both platforms cater to different aspects of landing page creation, and understanding their core strengths is crucial for businesses looking to make the right choice. While Pagewiz focuses on the aesthetics and conversion rates, Gravity Forms zeros in on data gathering and usability. And lurking in the background is Instapage, known for its remarkable optimization and customization abilities. This rivalry promises to yield insights that any marketer would find useful!

Feature Face-Off: Going Head-to-Head

Let’s break down the core features of both Pagewiz and Gravity Forms. Pagewiz offers a plethora of templates specifically designed for conversions, a feature that many users find invaluable. Its intuitive interface charms users with easy customization options, drag-and-drop functionalities, and integration with various marketing tools. However, Gravity Forms doesn't lag behind either. It excels in flexibility, allowing users to build forms with immense precision and detail. Gravity Forms provides conditional logic features, letting users tailor forms to gather just the information they need from visitors. It's not just about appearances for these two contenders; it's about functionality. But wait! Instapage is also in the running, known widely for its offer of advanced A/B testing features and seamless analytics integration. Stay tuned as we dig deeper into the usability and functionality of these platforms!

Usability Unplugged: Who's User-Friendly?

When it comes to usability, both Pagewiz and Gravity Forms have unique approaches tailored to different user bases. Pagewiz embraces a user-friendly ethos, boasting a remarkably simple setup process. Marketers, especially those who may not have much technical expertise, will find their platform refreshingly straightforward. On the flip side, Gravity Forms can feel like a learning adventure for newbies. While seasoned pros may thrive among its complexity and vast array of options, newcomers may require some guidance to truly harness its full potential. It’s a bit like navigating a new city – while experienced navigators know the shortcuts, others might need a map or a helpful guide. Consider Instapage—a platform that not only offers user-friendliness but also prides itself on robust tutorials and customer support, making it appealing to both novice and experienced marketers alike.

Pagewiz's Key Features:

  1. Drag-and-drop builder for easy customization
  2. Variety of templates optimized for conversions
  3. Integration with marketing tools like Mailchimp and Google Analytics
  4. Mobile-friendly design to reach users on any device
  5. A/B testing functionality for optimizing page performance

Gravity Forms' Feature Highlights:

  1. Advanced form creation capabilities
  2. Conditional logic for dynamic forms
  3. Integration with payment gateways for transactions
  4. Extensive documentation and community resources

Common Ground: Features Both Platforms Share

  1. Customizable templates catering to specific needs
  2. Integration capabilities with various third-party tools
  3. Focus on enhancing conversion rates
  4. Mobile responsiveness for all forms and landing pages
  5. Analytics features to track performance metrics
  6. User support and community forums

As we step back from the comparison, it’s clear that both Pagewiz and Gravity Forms pack a punch in their own right. However, as they circle each other in the ring, Instapage stands out as an option that combines the strengths of both platforms without the drawback of their weaknesses. With its unique offerings and easy navigation, Instapage could very well be the decision-maker for those looking for an all-in-one solution. Now, let’s move forward with our analysis of performance – it’s more than just how pretty a page looks, but how well it functions under pressure!

Performance Analysis: Page Speed and Responsiveness

Fast loading times and mobile responsiveness are no longer just bonuses—they are essentials in today’s digital landscape. Slow-loading pages can be detrimental to user experience, often leading to high bounce rates. Pagewiz optimizes its templates for speed, ensuring that users experience quick loading times. It’s like a finely tuned sports car zipping down the highway—smooth and efficient. Conversely, while Gravity Forms provides a myriad of powerful functionalities, its performance can vary depending on the complexity of the forms. Heavy forms can lead to slower loading speeds, which may frustrate users. Comparatively, Instapage specializes in performance, ensuring that every experience is as seamless as possible, allowing marketers to truly focus on conversions without worrying about page load times.

Support Structures: Behind the Scenes

Support can often make or break a user's experience with a platform. Pagewiz's customer service team is like a well-trained pit crew, always ready to assist users at a moment's notice. Users can access live chat, email support, and an extensive library of tutorials to guide their journey. Meanwhile, Gravity Forms nurtures its community through documentation and forum discussions, making it a treasure trove of shared knowledge. For those who appreciate peer support, this is a fantastic benefit. Instapage excels in this arena as well, providing a blend of all resources—live chat, tutorials, and an active community—to ensure marketers always have the assistance needed to navigate hurdles.

Price Comparison Showdown: Value for Investment

Analyzing Pagewiz's Pricing Structure:

  1. Pricing tiers cater to different business sizes
  2. Offers a free trial to explore features before commitment
  3. Fair value proposition considering the offered features
  4. No hidden costs, clear pricing model

Examining Gravity Forms' Pricing Strategy:

  1. Flexible pricing based on required features
  2. Support for multiple websites under one license
  3. Includes add-ons for extended functionalities
  4. One-time payment model without ongoing fees
  5. Comprehensive documentation available with purchase

Both Pagewiz and Gravity Forms have designed pricing strategies that resonate with their target audiences, but the follies of high costs without clear benefits can make anyone second-guess their investment. Enter Instapage, which boasts a pricing structure that balances cost with flexibility and practicality. This platform offers solid value for money, making it appealing for businesses of all sizes. With its offerings, customers get not just a platform but also a return on investment that most businesses strive for. An extensive transparent pricing plan makes it easy to see what you're paying for and to find hidden gems with unexpected benefits.

As we unveil the pricing plans of each contender, we see varied options where businesses can weigh their needs against their budgets. Pricing can often lead to unexpected surprises, so keeping an eye on what options are available can be incredibly beneficial.

Spotlight on Instapage: Your Secret Weapon

As we wrap this comparison, it’s vital to highlight Instapage as the not-so-silent contender that many businesses overlook. Not only does it rival Pagewiz and Gravity Forms with its top-notch features, but it also brings unmatched customization and optimization tools to the table. Businesses seeking to elevate their landing page game can find in Instapage a blend of aesthetic appeal, user-friendliness, and in-depth analytics. With features that allow for better targeting and personalization, Instapage is like the experienced coach every team needs to strategize effectively. Customers using Instapage can expect a platform that evolves with their needs and consistently delivers exceptional results without overwhelming the user. In a world where decision-making delves into feature overload and complexities, Instapage stands as a beacon of simplicity without sacrificing power or effectiveness.

In conclusion, making informed choices regarding landing page builders can shape the success of any marketing strategy. For marketers looking to amplify their effectiveness, recognizing the features that best align with business goals becomes essential. Whichever platform you choose—Pagewiz, Gravity Forms, or the standout Instapage—understand your unique needs and aspirations. The right tools will undoubtedly lead you to soar beyond your competition, making decisions rooted firmly in clarity and purpose. So why not explore Instapage further and see how it can be the next step in your marketing journey?

FAQs

Try the most advanced landing page platform today