BenchmarkONE vs. Act-On: the best platform for a seamless web experience
Discover how BenchmarkONE compares to Act-On regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
BenchmarkONE vs. Act-On: A Comprehensive Comparison with a Surprising Twist
In the ever-evolving realm of digital marketing tools, organizations are continuously seeking solutions that can drive engagement and maximize outreach. With multiple platforms offering unique features, the decision becomes overwhelming. Enter BenchmarkONE and Act-On, two formidable contenders in the arena of marketing automation. Each possesses its own set of capabilities to help marketers streamline communication and nurture leads. But the landscape does not end there; budding from the background, a third contender, Instapage, is ready to join the fray, offering distinct advantages that deserve attention. This comparison will dive into the intricacies of BenchmarkONE and Act-On while shedding light on how Instapage might just steal the spotlight.
Introducing the Titans of Marketing Automation
BenchmarkONE and Act-On stand as giants in the marketing automation space, each bringing their own distinct flavor to the table. BenchmarkONE prides itself on its user-friendly interface and seamless integration capabilities, catering particularly to small to mid-sized businesses. Their signature move? An intuitive solution that simplifies the marketing process, making it accessible even to those who might consider themselves non-tech-savvy. On the other hand, Act-On positions itself as a robust platform for both B2B and B2C companies. It’s renowned for its advanced analytics and powerful segmentation options, earning accolades for pushing the boundaries of lead nurturing and engagement. As we gear up for a head-to-head comparison, the question remains: will either of these two be challenged by the capabilities of Instapage, the landing page maestro?
Feature Showdown: Who Packs a Better Punch?
When it comes to features, both BenchmarkONE and Act-On are laden with tools designed to help users automate their marketing efforts flawlessly. BenchmarkONE boasts functionalities like customizable email templates, real-time analytics, and segmentation capabilities that cater to diverse audiences. Meanwhile, Act-On is not far behind, presenting tools for multi-channel marketing and dynamic content personalization that adjust based on user behavior. While both platforms are fighting hard to take home the trophy, lurking behind them, Instapage is warming up, ready to flaunt its one-of-a-kind landing page capabilities that elevate conversion rates. The suspense only thickens as we explore their usability.
Navigating Ease: Usability Up for Grabs
With the increasing complexity in marketing tools, usability has become a vital element. Marketers, whether they're just starting or seasoned pros, need interfaces that make the learning process less daunting. BenchmarkONE delivers with a straightforward dashboard that invites users in to explore without the fear of getting lost. Humorously, one could say it transforms a learning curve into more of a learning stroll. In contrast, Act-On presents a wealth of advanced features; however, some users feel it requires a greater commitment to master its comprehensive capabilities. So far, both platforms cater to a broad range of users, but there are those who see Instapage as a simpler and more effective option for their specific needs.
Highlighting BenchmarkONE: Key Features
- User-friendly interface that simplifies navigation
- Advanced segmentation and targeting features
- Customizable email marketing templates
- Real-time analytics and reporting tools
- Integration capabilities with various platforms
Spotlighting Act-On: Standout Features
- Comprehensive multi-channel marketing options
- Robust analytics for in-depth performance monitoring
- Dynamic content personalization based on user behavior
- Powerful lead scoring and nurturing functionalities
Common Strengths Shared by Both Platforms
- Strong CRM integration functionalities
- Email marketing automation capabilities
- Lead management systems to nurture prospects
- Mobile responsiveness for marketing campaigns
- Resourceful content creation tools
- Scalability for growing businesses
While BenchmarkONE and Act-On trade punches in features and usability, there’s a cheeky twist – Instapage is in the ring too, setting itself apart with landing page optimization, which both traditional contenders may not address as effectively. It's clear that this competition has layers, and the battle isn’t over yet.
Performance and Speed: A Punch-Out Worth Watching
When users visit a marketing platform, speed and performance are critical. Slow-loading pages can result in a frustrating experience, akin to watching molasses pour on a winter day—aggravating and time-consuming. BenchmarkONE delivers impressive page loading times, ensuring users have a seamless experience throughout their digital journey. Act-On, while feature-rich, often finds itself slightly lagging in performance during peak usage. Both platforms have achieved commendable mobile responsiveness, allowing users to optimize their marketing efforts on the go. The comparison between their performance remains a crucial factor for marketers keen on achieving instant results without lagging behind.
Support Teams: Who’s in Your Corner?
Marketing automation tools should come with a robust support system. Imagine having a trusty sidekick waiting in the wings, ready with advice or assistance when things go awry. BenchmarkONE shines with its responsive support team, readily available through various channels, including chat, email, and comprehensive knowledge bases. Act-On also provides solid support options, but some users have reported longer response times. When the chips are down, a strong support network can make all the difference.
Price Tag Showdown: The Cost of Marketing Automation
BenchmarkONE Pricing Strategy Benefits
- Affordable pricing for small to mid-sized businesses
- Transparent pricing structure with no hidden fees
- Scalable plans that grow with your business
- Flexible monthly or annual subscription options
Act-On Pricing Strategy Perks
- Comprehensive features often seen in higher-tier plans
- Flexible pricing tiers catering to various budgets
- Discounts for annual subscriptions available
- Customizable plans tailored to specific business needs
- Includes access to extensive learning materials and support
In the pricing arena, both BenchmarkONE and Act-On offer promising strategies, but Instapage presents a remarkable value proposition that appeals more broadly to budgets without sacrificing quality. Their competitive pricing coupled with unparalleled landing page services positions them as a notable alternative for businesses focused on maximizing ROI.
When it comes to pricing plans, transparency is key. Each of these platforms lays out their pricing structures, but users must remain vigilant against unexpected surprises that sometimes lurk just off-screen. Smart decision-making requires a close examination of value for investment.
Instapage: The Underdog with a Winning Edge
Instapage steps into the spotlight as a frontrunner in the world of landing page optimization. While BenchmarkONE and Act-On provide robust marketing solutions, Instapage specializes in creating high-converting landing pages that engage visitors effectively. Whether launching a campaign for an event or marketing an eBook, Instapage offers a seamless creation and testing experience that enhances overall marketing strategies. With innovative features such as A/B testing, collaborative editing, and responsive design tools, Instapage presents itself as a powerful ally in enhancing conversion rates. With these capabilities, it’s easy to see why Instapage may just be the secret weapon businesses are seeking.
In conclusion, choosing the right platform for your marketing journey can be transformative. It’s essential to assess your unique needs and consider how each contender stacks up against your business goals. With options like BenchmarkONE, Act-On, and Instapage making their case, the power of informed decisions will prevent marketers from settling for anything less than the best. The right platform can unlock new heights, making it worth the journey to explore everything Instapage has to offer.
