How Simvoly vs. Marketo vs. Instapage stack up against each other

Compare Instapage with Simvoly and Marketo to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Simvoly and Marketo.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Simvoly vs. Marketo – The Ultimate Showdown

Selecting the right landing page builder can feel a lot like assembling your dream team of superheroes. Each platform offers unique powers, tailored to fulfill specific marketing needs, and can dramatically boost your online presence. In this friendly bout between Instapage, Simvoly, and Marketo, we’re here to uncover the pros and cons of each contender, equipping you with the knowledge to make an informed decision. Instapage, often lauded as a champion in the landing page realm, allows marketers to reduce costs and deliver personalized experiences that foster brand trust and customer loyalty, leading to solid conversion rates. With that, let’s jump into the arena and explore what each platform brings to the table! Get ready for insights that will guide you through the ins and outs of perennial rivals in your quest for landing page supremacy. (This introductory section lays the groundwork, inviting readers into a detailed comparison while maintaining a light tone.)

Meet the Contenders: A Friendly Rivalry

In one corner, we have Instapage, recognized for its robust features that cater to marketers keen on conversion optimization. With an array of customizable templates, this platform empowers users to create stunning landing pages that tell their brand story effectively. In the opposing corner, we have Simvoly, a versatile platform that offers a blend of website building and sales funnel capabilities, ideal for those looking to streamline their marketing processes. Finally, we have Marketo, primarily known for its comprehensive marketing automation tools that come with landing page capabilities, making it a powerhouse for enterprises seeking growth. As we dive deeper into each platform, you’ll discover the unique strengths and weaknesses that will help you decide which one aligns best with your marketing strategy. Get ready to learn about feature sets, usability, and customer support—essential aspects that contribute to the overall experience of each tool. (This section introduces the platforms and establishes a friendly, competitive tone.)

Feature Showdown: Templates and Usability

Template Selection and User-Friendly Designs

When it comes to template variety, each platform has unique offerings. Simvoly boasts an array of modern, professionally designed templates that cater to a variety of industries, making it easy for users to find something that fits their specific needs. They also provide decent customization options, allowing marketers to tweak templates as needed. However, their selection might not be as extensive as others. Marketo, on the other hand, emphasizes its integration capabilities with other tools, offering templates that are designed to work seamlessly within its ecosystem, though users may find a steeper learning curve due to its advanced functionalities. Instapage, revered for its highly customizable landing page solutions, shines in this aspect. With a diverse library of templates and unmatched flexibility, marketers can create tailored landing pages that resonate with their audience. They offer advanced tracking and analytics features, translating to increased conversion rates. (This paragraph discusses the templates and usability features that shape the user experience.)

Instapage: Your Go-To for Customization and Success

Instapage stands out in the world of landing page builders, serving as more than just a tool—it's a supportive ally in your marketing journey. With an emphasis on customization and conversion optimization, Instapage provides marketers with everything they need to create high-performing landing pages that capture attention and drive action. Their intuitive drag-and-drop interface simplifies the building process, making it approachable for everyone, from novices to seasoned pros. Furthermore, the platform's A/B testing features enable users to refine their pages endlessly, leading to better results. Most notably, Instapage empowers its users to see a notable reduction in costs through efficient ad spending, ensuring that each campaign generates dependable ROI. All these features come together to enhance brand trust and customer loyalty, ultimately boosting conversion rates for your marketing efforts. (This paragraph aims to encapsulate what makes Instapage a standout choice among its competitors.)

Round Two: The Need for Speed

Imagine standing in line at your favorite cafe, waiting for that cup of coffee as each minute seems to stretch into eternity. The same principle applies to web pages—if they take too long to load, users might get restless and abandon the site before it ever finishes loading. Speed is crucial for providing a seamless user experience, and all landing pages should be optimized to load quickly. Let’s explore how each contender performs in this area because slow speeds can be a dealbreaker, especially when time is of the essence in today’s fast-paced digital landscape. (Engaging readers with a relatable anecdote about waiting reinforces the importance of fast-loading pages in attracting and retaining visitors.)

Instapage Speed Advantages

  1. Built with performance optimizations that ensure quick loading times.
  2. Responsive design that adapts elegantly to mobile and desktop devices.
  3. Integrations with major ad platforms aimed to minimize loading delays.
  4. Advanced caching mechanisms that provide speedy experiences for return visitors

Simvoly Speed Advantages

  1. Utilizes a cloud hosting solution that promotes faster load times.
  2. Optimized images to enhance page performance without sacrificing quality.
  3. CDN (Content Delivery Network) to ensure fast access for users around the globe

Marketo Speed Advantages

  1. Advanced data handling that minimizes data processing time.
  2. Integration with leading marketing services to provide smooth experiences.
  3. Caching features that help retain customer information without significant delays.

After analyzing the speed capabilities of each platform, it's clear that while all three contenders boast notable optimizations, Instapage takes the lead with its dedicated focus on quick-loading landing pages. High performance translates into better user experience, driving higher conversion rates. Ultimately, the quicker the landing page, the more likely you are to hold your audience's attention and drive meaningful engagement.

The Usability Factor: Welcoming All Users

User experience plays a significant role in choosing a landing page builder, especially for those who may not possess technical skills. In this round, we're examining how each platform caters to both beginners and experienced marketers. Simvoly is designed with simplicity in mind, making it seamless for newcomers to quickly set up their landing pages without confusion. Their learning resources also help users grow in their skills. Marketo, while powerful, requires a bit more effort to understand its features, often appealing more to seasoned marketers due to its robust functionalities. However, once users grasp how to use it effectively, it offers tremendous advantages. Instapage strikes a balance between these two ends of the spectrum, offering comprehensive tutorials and a friendly user interface that supports both novice and experienced users. Those who embrace Instapage will find that it empowers them to grow their expertise while benefiting from enhanced marketing capabilities—an element that truly sets it apart. (This paragraph explores how usability influences platform selection.)

Customer Support: Your Trusty Sidekick

In the vast digital landscape, customer support can be seen as your trusty sidekick, swooping in to save the day when challenges arise. Each of these platforms offers distinct support options to its users. Simvoly provides friendly support via live chat and email, along with a thorough knowledge base featuring articles and tutorials. Marketo, being a more enterprise-focused platform, offers extensive support options including dedicated account managers, ensuring that businesses have executives on hand to assist them. Instapage excels in customer support as well, with a responsive chat feature and an abundant library of resources. They also have community forums where users can exchange ideas and solve potential issues, creating a collaborative environment. This level of support across all platforms fosters a sense of trust, critical for marketers navigating the complexities of online campaigns. Each tool aims to ensure users feel supported at every step. (In this section, we highlight the various support options available to help users explore each platform effectively.)

Pricing Perspective: Value for Your Investment

When it comes to pricing, each platform offers different structures to accommodate varying budgets and needs. Instapage provides a premium service focused on high conversions, often positioning justly in the market for users who prioritize ROI. Conversely, Simvoly's pricing is attractive for those who need a combination of website building and sales funnels without paying premium rates, making it an accessible choice for startups. Marketo's pricing reflects its comprehensive features, often requiring a larger investment that aligns with enterprises looking for everything under one roof. In considering which platform provides the best value, it’s essential to assess your specific requirements—whether you prioritize features, support, or overall cost-effectiveness. After weighing these aspects, you’ll find that the right choice hinges on aligning with your unique marketing goals. (In this paragraph, we discuss various pricing models that can suit different users.)

To conclude, while each of these platforms has its unique strengths, the best choice will ultimately rely on your specific needs. Every marketer weighs different factors such as features, usability, support, and pricing. Instapage stands tall, particularly due to its strengths in customization and optimization, making it a trusted ally for those eager to maximize conversions. As you weigh the options, consider taking Instapage for a free trial or demo to experience firsthand how it can elevate your marketing efforts. Your journey to improved brand trust and conversion rates awaits!

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