Explore our accessibility-ready microsite software

Build your online presence with minimal effort using Instapage’s accessibility-ready microsite creator

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Elevate your marketing strategy with accessibility-ready microsite software

In an increasingly competitive digital landscape, utilizing accessibility-ready microsite software is essential for marketers looking to boost their online presence and conversion rates. Instapage offers a flexible platform that enables quick creation and optimization of landing pages tailored for various audiences—and ultimately delivers relevant experiences that foster brand trust.

Understanding accessibility-ready microsite software

Accessibility-ready microsite software is designed to ensure compliance with web accessibility standards, allowing organizations to reach a broader audience. Instapage's features, such as dynamic text replacement and personalization capabilities, enable marketers to create content that resonates with individual user segments, thereby enhancing user engagement and satisfaction.

  1. Dynamic content delivery: This allows marketers to customize messaging based on user data, improving the relevance of communication.
  2. Compliance with web accessibility standards: Ensures that all users, including those with disabilities, can navigate and interact with your microsite effectively.
  3. Integrated analytics: Provides insights into user behavior on your landing pages, allowing for more informed improvements and optimizations.

Step 1: Create your first landing page using Instapage

Begin your journey by designing a landing page that aligns with your marketing goals. Instapage offers an intuitive drag-and-drop interface, making it easy to utilize one of the 100+ customizable templates available.

Step 2: Optimize your landing page for conversions

Once your initial design is complete, focus on optimizing it to drive conversions. A/B testing capabilities allow you to experiment with different variations of your page, assessing performance based on user interactions.

  1. Utilize heatmaps: Gain insights into how users navigate your landing page and adjust elements to enhance user experience.
  2. Leverage A/B testing: Test different call-to-action buttons, headlines, and layouts to determine which combinations yield the best results.
  3. Analyze performance metrics: Review your analytics dashboard to understand which pages perform well and identify areas for improvement.

Step 3: Personalize your user experience

The final step in using accessibility-ready microsite software like Instapage is ensuring your content speaks directly to your audience. By employing personalized content strategies, you can foster greater engagement and trust.

  1. AdMaps: Align specific ads with distinct landing pages to ensure continuity in messaging.
  2. Audience-level metrics: Track how different audience segments interact with your page to refine your targeting.
  3. Dynamic text replacement: Automatically adjust content based on user characteristics, creating a more tailored experience.

Using Instapage's accessibility-ready microsite software helps streamline marketing efforts and boosts conversion success rates by providing personalized, accessible experiences tailored to diverse audiences.

Ready to enhance your marketing strategy? Discover how Instapage can transform your landing pages into powerful conversion tools today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See accessibility-ready microsite software in action

See accessibility-ready microsite software in action

Digital technology offers opportunities for communication, information sharing, banking, and shopping, but users have varied needs. Ignoring this diversity can make your content inaccessible to millions. Accessibility is crucial for at least 60% of your audience and enhances the overall product, benefiting businesses. Moreover, digital accessibility is a legal requirement, with lawsuits initiated against websites excluding users with color blindness, or impairments affecting their arms, hands, cognition, or senses. To ensure accessibility, it should be integrated from the project's inception. When hiring for apps, software, or websites, include accessibility in contracts and reference the Web Content Accessibility Guidelines (WCAG) 2.0 and British Standard 8878.

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