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Make your web page to run A/B tests for optimal results: Get noticed

Create your web page to run A/B tests for optimal results and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build a web page to run A/B tests for optimal results in no time with Instapage

Looking to build a web page to run A/B tests for optimal results, but don’t have much experience or on a tight budget? Instapage is your go-to solution for designing stellar landing pages and helping you convert curious clicks into committed prospects or expanding your email list.

Offering a user-friendly interface and offering a lot of flexibility and customization, our tool gets your products or services in front of your potential audience. With Instapage, you can go live with a website swiftly without purchasing costly resources or learning how to code. And here’s how.

Follow along with our step-by-step guide to make a web page to run A/B tests for optimal results

  1. Use your Google account or log in directly.
  2. In your Dashboard, hit Create Page > Choose the page type.
  3. Click the blank type option to set up your page from scratch or choose from hundreds of templates if you need a place to start.
  4. Give a name to your page > click Edit Design and customize the layout and components using a website builder. Add engaging images and text.
  5. Design and add different forms for your goals. Set up lead notifications, routing, and post-submission confirmations.
  6. Set up and run A/B testing to determine the most effective design and win more leads. Monitor user behavior with heatmaps and review essential metrics for insights.
  7. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small business, craft artwork that could benefit from more attention, or just need to market your services, publishing a website is a tried-and-tested way to get your goods or skills in front of your potential customers and make your brand more recognizable.

Don’t wait another minute. Create a web page to run A/B tests for optimal results now. Try Instapage!

Get more out of Create your web page to run A/B tests for optimal results

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

Instapage is a simple-to-use service that allows marketing specialists and SMBs across industries to quickly and professionally develop landing pages for various marketing campaigns. When you register for an account on Instapage, you gain access to user-friendly and robust website building and optimization tools collected within a single platform. Instapage allows you to accelerate the web page creation process and reduce the costs associated with visibility optimization to maximize your conversions and gain more leads to your campaign.

Instapage is an excellent option for all companies and individuals. Companies planning to launch a specific marketing campaign with greatest efficiency can simply create an account and test its features for 14 days, completely free of charge. You’ll not only be able to create a web page to run A/B tests for optimal results hassle-free but also launch experiments for your campaign, track and increase conversion rates, and much more.

It depends on your understanding of the platform and the complexity of your design. You can build everything from scratch, though it may take more time. However, with a clear idea, custom visualization materials, and ready-made templates provided by Instapage, anyone can make a web page to run A/B tests for optimal results within hours. Utilize the Help option to get useful insights at each stage of your work to finish it in less time, or contact our support via the Live chat in case of any issues.

Instapage offers a great number of software integration options to help you achieve the highest-converting outcomes. You can connect it with well-known CRM systems (like Salesforce), email marketing tools, marketing automation, analytics, ad apps, etc. Check the pricing page to find out which integrations are a part of your subscription plan, or contact our team if you need to connect your account with a custom app to achieve your goals.

See how to create your web page to run a/b tests for optimal results in action

In this video, John introduces web experimentation and provides a tutorial on setting up a simple A/B test using Optimizely Web. He shares his experience with optimization tools over the past seven to eight years, highlighting Optimizely as his favorite despite starting to work with it only five days ago. John emphasizes that he has used the product extensively and wouldn't recommend anything he doesn't personally like. Optimizely Web is an enterprise-level tool designed for companies aiming to increase conversion rates, rather than for personal projects or portfolios. He mentions a success story involving a major female online retailer, showcasing the effectiveness of such experimentation tools.

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People also ask about Create your web page to run A/B tests for optimal results

A/B testing is a research method that runs two versions of a website, app, product, or feature to determine which performs the best. Its a component of conversion rate optimization (CRO) that you can use to gather both qualitative and quantitative user insights.

You can run tests by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare users behavior to see which page is most effective.

How to Run an AB Test in Google Optimize Create an account. Make the required settings. Link accounts. Make sure that analytics is set up. Create test and implement variations. QA implemented changes. Run the test. Analyze the results.

You can monitor your A/B tests using different Hotjar tools to gain a comprehensive understanding of your experiment results. This way, you can enrich your numerical data with insights that can only be observed while analyzing interactions with your site.

A step-by-step guide to conducting an A/B split test Pick one test variable. Set your testing goal. Create separate Control and Challenger pages. Create equal, random testing groups. Choose an adequate sample size. Determine the significance of your results. Run only one test per campaign.

How to perform an A/B test? Step 1: Research. Before building an A/B testing plan, one needs to conduct thorough research on how the website is currently performing. Step 2: Observe and formulate hypothesis. Step 3: Create variations. Step 4: Run test. Step 5: Analyse results and deploy changes.

How to do A/B testing the right way: 5 steps for success Step 1: formulate an evidence-based hypothesis. Step 2: select your A/B testing tool. 4 most popular A/B testing and product experimentation tools. Step 3: set up your experiment. Step 4: analyze your A/B test results.

How A/B testing works. In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline, button or be a complete redesign of the page.

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