Make your web page to run A/B tests for optimal results: Get noticed

Create your web page to run A/B tests for optimal results and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization Boost results through landing page optimization sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build a web page to run A/B tests for optimal results in no time with Instapage

Looking to build a web page to run A/B tests for optimal results, but don’t have much experience or on a tight budget? Instapage is your go-to solution for designing stellar landing pages and helping you convert curious clicks into committed prospects or expanding your email list.

Offering a user-friendly interface and offering a lot of flexibility and customization, our tool gets your products or services in front of your potential audience. With Instapage, you can go live with a website swiftly without purchasing costly resources or learning how to code. And here’s how.

Follow along with our step-by-step guide to make a web page to run A/B tests for optimal results

  1. Use your Google account or log in directly.
  2. In your Dashboard, hit Create Page > Choose the page type.
  3. Click the blank type option to set up your page from scratch or choose from hundreds of templates if you need a place to start.
  4. Give a name to your page > click Edit Design and customize the layout and components using a website builder. Add engaging images and text.
  5. Design and add different forms for your goals. Set up lead notifications, routing, and post-submission confirmations.
  6. Set up and run A/B testing to determine the most effective design and win more leads. Monitor user behavior with heatmaps and review essential metrics for insights.
  7. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small business, craft artwork that could benefit from more attention, or just need to market your services, publishing a website is a tried-and-tested way to get your goods or skills in front of your potential customers and make your brand more recognizable.

Don’t wait another minute. Create a web page to run A/B tests for optimal results now. Try Instapage!

Get more out of Create your web page to run A/B tests for optimal results feature

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing
Leading the way in building high-performing landing pages
Leader
Hight Performer
Best Est. ROI
Best Results
Fastest

FAQs

See how to create your web page to run a/b tests for optimal results in action

See how to create your web page to run a/b tests for optimal results in action

hello a beautiful people that live inside of the youtubes my name is john and in this video were going to talk about web experimentation so in this video im going to walk you through how to set up a simple a b test using optimizely web now ive been using optimization tools and experimentation tools for about seven or eight years and by far optimizely is the favorite tool ive ever come across now slight disclaimer i actually started working optimizely about five days ago however pinky promise i have actually been using it as a product for eight years i wouldnt recommend anything on this channel that i didnt like myself so i think this is a great tool now optimizely web is a enterprise level tool so its aimed at companies so youre not going to be putting this type of framework or tool in your portfolio or your hobby websites this is aimed at companies to help them increase conversion rates now my biggest success story was that a big female online retailer we actually did one expe

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results

People also ask about Create your web page to run A/B tests for optimal results