Flexible and storytelling click-through page templates

Use storytelling click-through page templates and stay true to your brand identity. Resonate with your audience today.

Use storytelling click-through page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating an Effective Storytelling Click-Through Page Template

A storytelling click-through page template is an essential tool for maximizing conversions in your marketing strategy. Using Instapage's powerful landing page platform, you can craft narratives that not only capture attention but also drive your audience toward actionable outcomes. This guide will provide you with a step-by-step approach to designing an engaging click-through page that aligns perfectly with your campaign goals.

Understanding the Concept of Storytelling Click-Through Pages

Storytelling in marketing refers to the technique of using a narrative to communicate your brand message compellingly. A well-structured click-through page should tell your story succinctly and lead visitors seamlessly toward conversion points. By leveraging Instapage's high-converting templates, you can build a narrative that resonates with your target audience across various sectors such as business services, education, and tech.

  1. Establish a clear narrative arc: Every good story has a beginning, middle, and end. Your click-through page should guide users through this arc effectively.
  2. Incorporate visuals: Utilize images and videos to enhance your storytelling and keep users engaged, showing them rather than just telling them.
  3. Create an emotional connection: Use relatable scenarios that connect with your audience's experiences or challenges, fostering a deeper relationship.

Designing Your Click-Through Page

To start with your storytelling click-through page, consider the following design principles:

  1. Choose a compelling headline: Ensure your headline captivates users instantly, reflecting the essence of your story.
  2. Utilize engaging templates: Instapage’s 100+ ready-made templates are powerful tools to kickstart your design process, catering to different marketing needs.
  3. Strategically place CTAs: Place call-to-action buttons at critical points in your narrative to guide users towards conversion without interrupting their journey.

Optimizing for Conversion

Once your page is designed, it’s time to optimize for performance:

  1. Conduct A/B testing: Experiment with different elements of your click-through page to see what resonates best with your audience.
  2. Implement heatmaps: Utilize Instapage’s built-in heatmap feature to analyze user behavior and adjust your page layout accordingly.
  3. Leverage analytics: Monitor conversions and user engagement metrics to refine your storytelling approach continuously.

With these steps, you're well on your way to creating an impactful storytelling click-through page that not only engages your audience but also drives conversions effectively.

Take action now! Dive into Instapage’s platform and start designing your storytelling click-through page to elevate your marketing campaigns. Transform your user engagement and watch your ROI soar.

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