Features

Find Your Feature

Instapage provides the features you need to turn clicks into more conversions.

New Features

Conversion-Ready Templates

Customizable Templates

Customizable Templates

No matter what kind of campaign you’re creating, our 100+ fully customizable and optimized templates are designed to increase your conversions.

Mobile Responsive

Mobile Responsive

Mobile responsive landing pages ensure that your visitors have the best experience on your landing page on any device. When users have the ability to view your landing page where they want, when they want, your conversion potential increases.

Template Upload / Download

Template Upload / Download

Quickly and easily upload templates from ThemeForest (or create you own from scratch). Download to share your landing page designs with the world.

Thank You / Confirmation Pages

Thank You / Confirmation Pages

Let your newest subscribers know you appreciate their interest after they have submitted their information in your opt-in form with an on brand thank you page.

Landing Page Builder

The Industry’s Best Landing Page Builder

The Industry’s Best Landing Page Builder

Employ our fully customizable builder to create stunning, conversion-friendly landing pages. With contextual element editing, over 5,000 fonts and 33,000,000 images to work with, the Instapage landing page builder takes the pain out of producing on-brand, conversion-friendly landing pages.

Widgets

Widgets

Add layers of functionality to your landing pages, effortlessly. Insert CTA buttons, video, countdown timers, even custom code, with just a couple clicks.

Instapage enables your marketing team to push utility and creativity to the limit.

Countdown Timers

Countdown Timers

Nothing conveys urgency better than a ticking clock. Easily install customizable countdown timers to your landing pages to drive webinar signups, initiate time-based offers, create a feeling of scarcity, and more.

Custom Code Compatible

Custom Code Compatible

Instapage’s design-friendly builder makes landing page creation easy — no coding necessary. However, professional marketers sometimes require highly specialized customizations that need JavaScript, HTML/CSS, or that rely on third party scripts. Our builder allows you to add whatever your landing page needs, no problem. Use this feature to drop in tags as needed for remarketing and conversion tracking.

Customizable Fonts (Google & Typekit)

Customizable Fonts (Google & Typekit)

Custom fonts enable you to showcase your brand’s identity. Instapage is the only platform that provides access to 5,000+ premium Google & Typekit Webfonts — nearly 100 times more font choices than every other landing page software on the market.

Parallax Scrolling

Parallax Scrolling

Parallax scrolling is just one of the advanced modern design features that come as ‘standard equipment’ in the Instapage design environment.

Image Manager

Image Manager

Add and edit your own photos in the Instapage landing page design tool to further personalize your promotion or offer. We’ve updated image editing features to include:

  • Easy folder organization allows you to arrange and locate images within vast image collections
  • Scroll through hundreds of photos in seconds
  • Click images to upload
Instapage / Bigstock Image Library

Instapage / Bigstock Image Library

No other landing page tool has the ability to get stock photos for one flat price, right from the web’s leading royalty-free stock image communities, and place it directly on your landing page. The Instapage integration with Bigstock provides you with direct access to over 31 million royalty-free stock photos, videos and vectors.

Page Version History

Page Version History

This feature gives you the ability to revert back to higher converting versions and rectify those errors that can ruin a campaign.

Edge Measurement

Edge Measurement

Precisely align an element or group of elements to other page components or page boundaries to maintain consistent padding, balance, and symmetry.

Axis Lock

Axis Lock

Lock an element or group of elements so that they only move within the horizontal or vertical axis for exact alignment.

Keyboard Shortcuts (a.k.a. “hot keys”)

Keyboard Shortcuts (a.k.a. “hot keys”)

Perform common or repeated actions using a familiar combination of keys for quick access to a particular functions within the Instapage builder. (Keyboard shortcuts will be available end of June 2017.)

Lead Generation System

Form Builder

Form Builder

Add customizable forms with multiple fields, drop-down lists or radio buttons in a just few clicks.

Customizable Confirmation Messages

Customizable Confirmation Messages

Customize the confirmation message that appears when visitors complete your form.

Digital Asset Delivery

Digital Asset Delivery

Save yourself a step by setting up an automatic digital asset delivery system. With a few clicks you can ensure that when your lead opts-in for the offer, it’s made available to them for immediate download.

Multi-Step Forms

Multi-Step Forms

Easily collect additional information from your prospect by turning complex forms into multiple steps. Reduce friction points and get users to engage with your brand.

Prepopulating Landing Page Fields

Prepopulating Landing Page Fields

Built-in prepopulation from over 1,000,000 other landing pages within our network makes form filling instantaneous.

Leads Backup

Leads Backup

Automatically backup your leads for download or import into other tools.

Lead Notifications

Lead Notifications

Receive an email and dashboard notification when you generate new leads.

Integration Dashboard

Integration Dashboard

Manage and automate the lead management tools that fill your marketing funnel.

Lead Routing

Lead Routing

Connect forms to as many integrations as you’d like to route leads to multiple tools.

Two-step Opt-in Capability

Two-step Opt-in Capability

Unclutter your landing page and focus your visitor’s attention with a pop up two-step opt-in form that appears when triggered.

Exit Intent Popups & Lead Capture Forms

Exit Intent Popups & Lead Capture Forms

Create customizable pop-ups based on specific triggers with OptinMonster, the leading provider of exit intent popup software, to maximize conversion rates on your landing pages. OptinMonster account and additional cost per month is required. Learn more here.

Pay-Per-Click Compatible

Custom Domain

Custom Domain

Publish to any domain (for full AdWords compliance).

Page Grouping for Campaign Management

Page Grouping for Campaign Management

We’ve simplified campaign management. PPC marketers can quickly build ad groups for their different ad channels, products, features, and demographics.

Dynamic Text Replacement

Dynamic Text Replacement

Quickly improve PPC performance by matching copy to your visitor’s search.

Optimization / Analytics

Unlimited A/B Split Testing

Unlimited A/B Split Testing

A/B testing is a simple way to test changes to your landing page against the main design and determine which one is producing the best results. It’s a method to validate that any new design or change to an element on your page is improving your conversion rate.

The built-in Instapage A/B Testing tool helps you assess the performance of your landing pages and picks the one that works best for your online marketing campaign. Track visitor behavior, increase your conversion rates, and easily enhance the overall performance of your campaign.

Drop-in Pixel Tracking

Drop-in Pixel Tracking

Instapage lets you track external conversions by embedding our tracking script on your target conversion page. This is great when you’re using an Instapage landing page to drive online purchases, or anytime your real conversion action does not happen on the Instapage landing page itself.

Real Time Reports

Real Time Reports

Get real-time data, over any time period, across all your devices, anytime.

Tag Manager

Tag Manager

Easily manage and edit marketing tags, or tracking pixels, to quickly update AdWords, Google Analytics, and 3rd party tags — all without a developer.

User & Client Management

Read-only Team Members

Read-only Team Members

When collaborating with a team and need to share your work, you no longer have to pass your login information. New team members can view pages but can’t edit or publish them.

Multi-user

Multi-user

Multi-user capability makes for effortless collaboration, no matter where your team members are located. Invite copywriters, contractors, in-house designers, stakeholders, anyone you want to help you on your campaign and know that your message is consistent and can be updated in real time.

Unlimited Domains

Unlimited Domains

Unlike other landing page platforms, Instapage allows you to publish pages to as many unique domains as you or your client’s need.

Sub-Accounts

Sub-Accounts

Sub-accounts can be used for separate teams within a marketing department or for agency clients. Keep pages and account details separate for ultimate control.

Integrations Ecosystem

Integrations Overview

Integrations Overview

Instapage enables you to create landing pages within minutes. The next phase in the process is to utilize the additional services that are required to properly promote and get the most out of your landing pages.

We make it easy to integrate with today’s most-used, third-party CRMs, email marketing, advertising and optimization solutions. Plus, Instapage allows you to publish landing pages as a natural extension of your existing WordPress site.

Enterprise Ready

SSL certificates

SSL certificates

Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised.

Collaboration

Collaboration

This is the industry’s first, and only, fully integrated Collaboration Solution. Collaborate directly with teammates and clients in real time to streamline the design review process. Get your pages created, reviewed, published, and converting faster.

Server Up Time

Server Up Time

Dual Amazon + Google cloud server redundancy equals a near perfect uptime (99.9999) and means your campaigns are capable of converting 24/7.

Fast Page Loading

Fast Page Loading

Worldwide CDN, Dual cloud infrastructure on both Amazon and Google, advanced Image optimization algorithms.

Unlimited Pages

Unlimited Pages

Promote your unique marketing message for all your products and services and to all your customer segments. With Instapage there is no limit to the number of the unique landing pages you can create.

Unlimited Visitors

Unlimited Visitors

You shouldn’t be charged a fee when your landing pages are performing well. While other landing page builders place limits of the number of unique visitors you can accommodate in a month, Instapage doesn’t charge you more when you’re succeeding.

Chat & Email Support

Chat & Email Support

Instapage’s #1 Ranked Customer Success Team is on duty 24/7, which means all help tickets get a response in record time. Having trouble setting up a domain or adding HTML code? Send us a message and your problem will get solved quickly with ease. Don’t have time to wait for an email? Log into your Instapage account and visit your dashboard. You will find the live chat widget on the bottom-right side of the screen.

Phone Support

Phone Support

Phone support is available for customers who sign up for our Premium Plan. Get any question answered or any issue resolved, instantly.

Expert Design Reviews

Expert Design Reviews

Our conversion optimization articles and customer support team can educate you on landing page best practices and A/B testing tips. Even with advanced support, sometimes that still may not be enough to build a perfectly optimized page that will convert. Premium Instapage users can take advantage of a template design review. Each review is a comprehensive look at over 30 design and conversion techniques with suggestions for improvement from one of our Conversion Experts.

24/7 Customer Support

24/7 Customer Support

The expert support team at Instapage can answer your questions. Submit a ticket, reach out on live chat or call us.

Advanced Subaccount Permissions and Privacy

Advanced Subaccount Permissions and Privacy

Organize team workspaces, better manage team interactions, and maintain client privacy by inviting team members to specific subaccounts. You can quickly grant access to publishing domains to specific subaccounts, manage custom integrations and, securely publish to an external CMS via a token system.

Global Data Centers

Global Data Centers

Instapage has servers across North America, Europe, and Asia to ensure and deliver the fastest possible page loads no matter where you are.