The Industry’s Best Landing Page Builder
Employ our fully customizable builder to create stunning, conversion-friendly landing pages. With contextual element editing, over 5,000 fonts, and 33 million images to work with, the Instapage landing page builder takes the pain out of producing on-brand, conversion-friendly landing pages. Learn more
Template Layouts Based on Industry & Use Case
No matter what kind of campaign you’re creating, our 200+ fully customizable and optimized templates are designed to increase your conversions.Learn more
Visual On-Page Collaboration
Collaborate directly with teammates and clients in real time to streamline the design review process. Invite collaborators directly in the builder by tagging them in a comment. Get your pages created, reviewed, published, and converting faster.Learn more
Image Asset Manager
Add and edit your own photos in the Instapage landing page builder to further personalize your promotion or offer. Features include…
- Easy folder organization allows you to arrange and locate images within our vast image collections
- Scroll through hundreds of photos in seconds
- Click images to upload
AMP Landing Pages
Build mobile pages that load instantaneously, create a better browsing experience, and drive more conversions with Google AMP-powered landing pages. Create and A/B test landing pages using the AMP framework—no developer required.
AI Content Generation
The AI Content Generator accelerates page creation by automatically generating audience-focused content for your landing pages. Create variations of headlines, page text, and CTA buttons directly within the Instapage builder. This feature can help marketers create content faster, scale page creation, overcome writer’s block, and generate copy variations for A/B tests. Learn more
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse. Choose from a selection of pre-designed block templates, like headers, footers, testimonials, and more, or create your own custom blocks from scratch. Interested in managing and updating global templates in a single click? Check out Global Blocks, part of our Enterprise plan.Learn more
Manage global templates from a single source to ensure all pages are brand compliant. Build custom, on-brand Instablocks like header, footer, or product blocks to use across hundreds or thousands of pages. Then, edit a block once and see your changes reflected on every page the block appears.
Hiding Mobile Blocks
Easily hide page blocks from the mobile view to create a more optimal scrolling experience. Build mobile-responsive landing pages in just one click. For further customization, you can hide page blocks for the mobile view to create a more optimal browsing experience. Increase conversions by creating the ideal mobile experience for your visitors, without using a developer.
Alignment, Grouping, & Distribution
Easily group and align elements or groups of elements, and distribute them as needed.Learn more
Precisely align an element or group of elements to other page components or page boundaries to maintain consistent padding, balance, and symmetry.Learn more
Custom Fonts (Google & Adobe)
Showcase your brand’s identity with custom fonts, including over 5000 Google and Adobe Webfonts.Learn more
Effortlessly add layers of functionality to your landing pages with widgets. Add multimedia elements, countdown timers, and chat plugins to inspire customers to convert.Learn more
Custom Code Editing
Lock an element or group of elements so that they only move within the horizontal or vertical axis for exact alignment.
Easily navigate the design environment with parallax scrolling.
Keyboard Shortcuts (a.k.a. “Hotkeys”)
Perform common or repeated actions using a familiar combination of keys for quick access to a particular function within the Instapage builder.
Page Version History
Update your pages without losing peace of mind. Restore earlier versions of a landing page when creating, designing, or editing.
Template Upload / Download
Quickly and easily upload templates from ThemeForest---Or create your own from scratch! Download template files to backup your designs or share your landing page designs with the world.
Improve productivity and streamline workflow by preventing users from overwriting each other’s work.
Add customizable forms with multiple fields, drop-down lists, or radio buttons.Learn more
Easily collect additional information from your prospect by turning complex forms into multiple steps. Reduce friction points and get users to engage with your brand.
Receive email dashboard notifications when you generate new leads.
Direct Lead Bypass
Send leads directly into your CRM or marketing automation platforms. Visitor data is never collected or stored by Instapage.Learn more
Connect forms to as many integrations as you’d like to route leads to multiple apps.
Automatically backup your leads for download or import into other tools.
Customizable Confirmation Messages
Customize the confirmation message that appears when visitors complete your form.
Digital Asset Delivery
Save yourself a step by setting up an automatic digital asset delivery system. With a few clicks you can ensure that when a lead opts-in for the offer, it’s made available to them for immediate download.
Unclutter your landing page and focus your visitor’s attention with a two-step opt-in form that appears when triggered.
Exit Intent Popups & Lead Capture Forms
Create customizable pop-ups based on specific triggers with OptinMonster, the leading provider of exit intent popup software, to maximize conversion rates on your landing pages. OptinMonster account and additional cost per month is required. Learn more here.
Thank You & Confirmation Pages
Let your newest subscribers know you appreciate their interest after they have submitted their information in your opt-in form with an on-brand thank you page.
True Server-Side A/B Split Testing
Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages. Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase your conversion rates.Learn more
Heatmaps provide detailed insights into how your visitors interact with your landing pages which can inform you on what page elements to A/B test. Instapage heatmaps track scroll depth, mouse movement, and clicks.Learn more
Directly integrate with Google Ads and Analytics for easier attribution and view real-time cost-per-visitor and cost-per-lead metrics directly in the Instapage platform. Then, pass lead metadata down to your CRM or marketing automation system.
Drop-In Pixel Tracking
Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page.Learn more
Page Grouping for Campaign Management
We’ve simplified campaign management. PPC marketers can quickly build ad groups for their different ad channels, products, features, and demographics.Learn more
Real Time Reports
Get real-time data, over any time period, across all your devices, anytime.
Effortlessly visualize your advertising campaigns and connect unique post-click landing pages to every ad. Increase conversions with 1:1 ad-to-page personalization.Learn more
1:1 Ad-to-Page Personalization
Quickly create unique ad-to-page landing page experiences for every audience with the Experience Manager. Delight your customers with personalized page experiences that will help you maximize conversions, increase digital advertising ROI, and decrease acquisition costs.Learn more
Dynamic Text Replacement
Quickly improve PPC performance by matching copy to your visitor’s search query.Learn more
Easily integrate Instapage with third-party advertising, analytics, CRM, email marketing, and marketing automation platforms.Learn more
See all of the integrations here.
Advanced Google Ads Attribution Data
Track landing page and variation performance by directly connecting your workspaces or individual landing pages to your Google Ads and Analytics accounts.Learn more
Easily manage and edit marketing tags, or tracking pixels, to quickly update Google Ads, Google Analytics, and 3rd party tags.
Protect your landing pages from spam while letting real visitors engage and convert with ease using Google’s Invisible reCAPTCHA.
Publishing to WordPress, Drupal, or Custom Domains
Publish your standard or AMP landing page to any domain, whether it's running on WordPress, Drupal, or is a custom domain. Documentation on the process for setting up custom domains is available in our Help Center.
Publishing to Unlimited Domains
Publish pages to as many unique domains as needed.
Easily manage multiple client accounts by switching between accounts without having to login to different accounts. View the list of accounts you have access to, switch to the account you want to work on, and view the account and owner information for the account you’re currently using, all within a single unified interface.
Private Workspaces for Clients
Organize team workspaces, manage team interactions, and maintain client privacy by inviting team members to specific workspaces. Quickly grant access to publishing domains to specific workspaces, manage custom integrations and, securely publish to an external CMS via a token system.Learn more
Team Member Permissions
Easily provide read-only access to the right team members or stakeholders for specific landing pages.
Account Wide Audit Logs
Troubleshoot issues and manage account security by tracking your account’s history.
Performance & Security
Thor Render Engine®
The Thor Render Engine delivers fast-loading landing pages to enable advertisers and marketers to increase conversions. This feature delivers accelerated page load speed, improved paid conversions, SEO rankings, and overall user experience.
99.99% Server Up Time
Instapage features dual Amazon and Google cloud server redundancy, leading to a near-perfect uptime so your campaigns are capable of converting 24/7.
SOC 2 Compliant
Publish pages without worrying about security. Instapage is SOC 2 compliant.
Verify that all interactions are secure and encrypted so visitors know that their privacy will not be compromised.Learn more
Fast Page Loading
Worldwide CDN, dual cloud infrastructure on both Amazon and Google, and advanced image optimization algorithms ensure quick page load speeds.
Sign On with Google
Sign on to Instapage via your Google account and credentials. Verify trusted users and operate from a single source of truth.
Global Data Centers
Instapage has servers across North America, Europe, and Asia to ensure and deliver the fastest possible page loads no matter where you are.
Single Sign-On (SSO) via SAML 2.0
Sign on to Instapage via your organization's SAML 2.0 instance. Manage all your permissions in one place, verify trusted users, and have a single source of truth.Learn more