Features Breakdown

Instapage makes your marketing more effective by providing all of the features your team needs to turn clicks into more conversions.

Conversion-Ready Templates

Last updated on March 20, 2017

Customizable Templates

No matter what kind of campaign you’re creating, our 100+ fully customizable and optimized templates are designed to increase your conversions.

Mobile Responsive

Mobile responsive landing pages ensure that your visitors have the best experience on your landing page on any-sized device. When users have the ability to view your landing page where they want, when they want, your conversion potential increases.

Template Upload / Download

Quickly and easily upload templates from ThemeForest (or create you own from scratch). Download to share your landing page designs with the world.

Thank You / Confirmation Pages

Thank You pages are a valuable place to interact with new customers by displaying the values of their conversion in a favorable light.

Landing Page Builder

Last updated on December 21, 2016

The Industry’s Best Landing Page Builder

Employ our fully customizable builder to create stunning, conversion-friendly landing pages. With contextual element editing, over 5,000 fonts and 33,000,000 images to work with, the Instapage landing page builder takes the pain out of producing on-brand, conversion-friendly landing pages.


Add layers of functionality to your landing pages, effortlessly. Insert CTA buttons, video, countdown timers, even custom code, with just a couple clicks.  

Instapage enables your marketing team to push utility and creativity to the limit.

Countdown Timers

Nothing conveys urgency better than a ticking clock. Easily install customizable countdown timers to your landing pages to drive webinar signups, initiate time-based offers, create a feeling of scarcity, and more.

Custom Code Compatible

Instapage’s design-friendly builder makes landing page creation easy — no coding necessary. However, professional marketers sometimes require highly specialized customizations that need JavaScript, HTML/CSS, or that rely on third party scripts. Our builder allows you to add whatever your landing page needs, no problem. Use this feature to drop in tags as needed for remarketing and conversion tracking.

Customizable Fonts (Google & Typekit)

Custom fonts enable you to showcase your brand’s identity. Instapage is the only platform that provides access to 5,000+ premium Google & Typekit Webfonts — nearly 100 times more font choices than every other landing page software on the market.

Parallax Scrolling

Parallax scrolling is just one of the advanced modern design features that come as ‘standard equipment’ in the Instapage design environment.

Image Manager

Add and edit your own photos in the Instapage landing page design tool to further personalize your promotion or offer. We’ve updated image editing features to include:

  • Easy folder organization allows you to arrange and locate images within vast image collections
  • Scroll through hundreds of photos in seconds
  • Click images to upload

Instapage / Bigstock Image Library

No other landing page tool has the ability to get stock photos for one flat price, right from the web’s leading royalty-free stock image communities and place it directly on your landing page. The Instapage integration with Bigstock provides you with direct access to over 31 million royalty-free stock photos, videos and vectors.

Page Version History

This feature gives you the ability to revert back to higher converting versions and rectify those errors that can ruin a campaign.

Lead Generation System

Last updated on December 21, 2016

Form Builder

Add customizable forms with multiple fields, drop-down lists or radio buttons in a just few clicks.

Customizable Confirmation Messages

Customize the confirmation message that appears when visitors complete your form.

Digital Asset Delivery

Save yourself a step by setting up an automatic digital asset delivery system. With a few clicks you can ensure that when your lead opts-in for the offer, it’s made available to them for immediate download.

Multi-Step Forms

Easily collect additional information from your prospect by turning complex forms into multiple steps. Reduce friction points and get users to engage with your brand.

Prepopulating Landing Page Fields

Built-in prepopulation from over 1,000,000 other landing pages within our network makes form filling instantaneous.

Leads Backup

Automatically backup your leads for download or import into other tools.

Lead Notifications

Receive an email and dashboard notification when you generate new leads.

Integration Dashboard

Manage and automate the lead management tools that fill your marketing funnel.

Lead Routing

Connect forms to as many integrations as you’d like to route leads to multiple tools.

Two-step Opt-in Capability

Unclutter your landing page and focus your visitor’s attention with a pop up two-step opt-in form that appears when triggered.

Pay-Per-Click Compatible

Last updated on December 21, 2016

Custom Domain

Publish to any domain (for full AdWords compliance).

Page Grouping for Campaign Management

We’ve simplified campaign management. PPC marketers can quickly build ad groups for their different ad channels, products, features, and demographics.

Dynamic Text Replacement

Quickly improve PPC performance by matching copy to your visitor’s search.

Optimization / Analytics

Last updated on December 21, 2016

Unlimited A/B Split Testing

A/B testing is a simple way to test changes to your landing page against the main design and determine which one is producing the best results. It’s a method to validate that any new design or change to an element on your page is improving your conversion rate.

The built-in Instapage A/B Testing tool helps you assess the performance of your landing pages and picks the one that works best for your online marketing campaign. Track visitor behavior, increase your conversion rates and easily enhance the overall performance of your campaign.

Drop-in Pixel Tracking

Instapage lets you track external conversions by embedding our tracking script on your target conversion page. This is great when you’re using an Instapage landing page to drive online purchases, or anytime your real conversion action does not happen on the Instapage landing page itself.

Real Time Reports

Get real-time data, over any time period, across all your devices, anytime.

User & Client Management

Last updated on December 21, 2016

Read-only Team Members

When collaborating with a team and need to share your work, you no longer have to pass your login information amongst each other. New team members can view pages but can’t edit or publish them.


Multi-user capability makes for effortless collaboration, no matter where your team members are located. Invite copywriters, contractors, in-house designers, stakeholders, anyone you want to help you on your campaign and know that your message is consistent and can be updated in real time.

Unlimited Domains

Unlike other landing page platforms, Instapage allows you to publish pages to as many unique domains as you need for your clients.


Sub-accounts can be used for separate teams within a marketing department or for agency clients. Keep pages and account details separate for ultimate control.

Enterprise Level Infrastructure & Support

Last updated on February 13, 2017


This is the industry’s first, and only, fully integrated Collaboration Solution. Collaborate directly with teammates and clients in real time to streamline the design review process. Get your pages created, reviewed, published, and converting faster.

Server Up Time

Dual Amazon + Google cloud server redundancy equals a near perfect uptime (99.9999) and means your campaigns are capable of converting 24/7.

Fast Page Loading

Worldwide CDN, Dual cloud infrastructure on both Amazon and Google, advanced Image optimization algorithms.

Unlimited Pages

Promote your unique marketing message for all your products and services and to all your customer segments. With Instapage there is no limit to the number of the unique landing pages you can create.

Unlimited Visitors

You shouldn’t be charged a fee when your landing pages are performing well. While other landing page builders place limits of the number of unique visitors you can accommodate in a month, Instapage doesn’t charge you more when you’re succeeding.

Chat & Email Support

Instapage’s #1 Ranked Customer Success Team is on duty 24/7, which means all help tickets get a response in record time.
Having trouble setting up a domain or adding HTML code? Send us a message and your problem will get solved quickly with ease.
Don’t have time to wait for an email? Log into your Instapage account and visit your dashboard. You will find the live chat widget on the bottom-right side of the screen.

Phone Support

Phone support is available for customers who sign up for our Premium Plan. Get any question answered or any issue resolved, instantly.

Expert Design Reviews

Our conversion optimization articles and customer support team can educate you on landing page best practices and A/B testing tips. Even with advanced support, sometimes that still may not be enough to build a perfectly optimized page that will convert.
Premium Instapage users can take advantage of a template design review. Each review is a comprehensive look at over 30 design and conversion techniques with suggestions for improvement from one of our Conversion Experts.

24/7 Customer Support

Instapage’s team of expert support staff and our community can answer your questions. Submit a ticket, reach out on live chat or call us.

Advanced Subaccount Permissions and Privacy

Organize team workspaces, better manage team interactions, and maintain client privacy by inviting team members to specific subaccounts. You can quickly grant access to publishing domains to specific subaccounts, manage custom integrations and, securely publish to an external CMS via a token system.

SSL certificates

Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised.

Integrations Ecosystem

Last updated on December 21, 2016

Integrations Overview

Instapage enables you to create landing pages within minutes. The next phase in the process is to utilize the additional services that are required to properly promote and get the most out of your landing pages.

Instapage makes it easy to integrate with third-party apps and solutions. Need to connect with the likes of SalesForce, ZOHO Office, Facebook, Google Analytics, Constant Contact, MailChimp, or WuFoo Forms?

You can automate emails, analytics, integrate with social media platforms, and even other tools such as Crazy Egg and ClickTale.

Plus, Instapage allows you to publish landing pages as a natural extension of your existing WordPress site.

See all of the integrations here

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