Create responsive CMS website from scratch using our lead-focused templates

Drive more leads with Instapage responsive CMS website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective step-by-step guide to maximizing ROI with Instapage's landing page and CRO platform

To truly accelerate your digital marketing campaigns, understanding how to leverage Instapage's features is paramount. This guide will walk you through the essential steps to optimize your landing pages, thereby improving conversion rates and maximizing your ROI. From utilizing high-converting templates to employing advanced personalization techniques, mastering these elements will transform your marketing efforts into a seamless, effective strategy.

Begin with powerful templates and elements

Instapage offers over 100 ready-to-use landing page templates designed for various industries. These templates not only ensure visual appeal but are also optimized for conversion. Using intuitive builders, you can launch pages that effectively capture leads without needing extensive design or coding skills.

  1. Diverse template options: Choose templates tailored for specific industries, saving time while ensuring relevance.
  2. Lead generation elements: Integrate forms, pop-ups, and call-to-action buttons that guide users toward conversion.
  3. Customization capabilities: Easily modify templates to reflect your brand’s identity while maintaining high conversion potential.

Optimize for higher conversions

Once your landing page is live, the optimization process begins. Instapage enables you to use built-in experimentation features that help you pinpoint what works best for your audience. Detailed heatmaps visualize on-page behavior, while A/B testing lets you compare various elements to improve conversions.

  1. Heatmap analysis: Utilize heatmaps to see where users engage most on your page, adjusting elements accordingly.
  2. A/B testing: Test different versions of your pages to discover what drives more conversions effectively.
  3. Analytics dashboard: Assess performance metrics to refine your strategy continuously.

Harness the power of personalization

Personalizing your landing pages can dramatically improve user experience and conversion rates. With Instapage, leverage dynamic text replacement to tailor content specifically for different audience segments. This level of personalization allows your messaging to resonate more effectively with each user group.

  1. Dynamic content delivery: Change text and visuals based on the visitor's data to create a more relatable experience.
  2. AdMaps for alignment: Ensure your paid ads direct traffic to pages that reflect the specific offers, maintaining coherence.
  3. Audience tracking: Use analytics tools to measure success across different audience segments, refining your approach.

By following these steps, you can create landing pages that not only engage visitors but also drive action and conversion. The advanced features provided by Instapage ensure that you have all the tools necessary for a successful digital marketing campaign.

Ready to elevate your marketing strategy? Explore Instapage today and start crafting high-converting landing pages that yield measurable results in your campaigns.

People also ask about Responsive CMS website template

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results