Opt-in page templates compatible with Wix for marketing professionals

Take advantage of opt-in page templates compatible with Wix. Streamline your processes and reap the benefits of Instapage in your marketing campaign.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build free opt in form templates

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

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Learn how to build opt in page templates

How to design landing pages in 5 minutes

Frequently asked questions about optin form templates

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Opt in page template: Your ultimate how-to guide

In the competitive landscape of digital marketing, leveraging a robust landing page and CRO platform like Instapage can significantly enhance your campaign performance. By offering marketers the ability to streamline lead generation and optimize conversion rates, Instapage stands out as the most powerful tool tailored to meet diverse industry needs, from education to financial services.

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subheading about the advantages

Utilizing Instapage not only accelerates the page creation process but also ensures that your marketing efforts yield measurable results. This platform caters specifically to marketing professionals looking for efficiency and higher returns.

  1. High-converting templates: Instapage provides access to 100+ pre-designed, customizable templates that allow for quick deployment of landing pages tailored to your specific audience.
  2. User-friendly interface: With intuitive page builders, creating a landing page does not require coding skills, making it accessible for both small teams and large organizations.
  3. Built-in optimization tools: Features like A/B testing and heatmaps empower marketers to understand user behavior and optimize content dynamically, leading to improved conversion rates.

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subheading first step: Setting up your landing page

The first step in utilizing a landing page and CRO platform like Instapage is to set up your initial page. This involves selecting a template that aligns with your campaign goals.

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subheading second step: Customizing content and design

Once your template is chosen, customization is key to attracting your target audience. Incorporate elements that resonate with your audience's preferences.

  1. Tailored messaging: Use dynamic text replacement to ensure headlines and content reflect the specific audience you are targeting.
  2. Visual appeal: Integrate high-quality images and copious whitespace to enhance aesthetics and user engagement.
  3. Lead generation widgets: Incorporate forms and call-to-action buttons strategically to capture leads efficiently.

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subheading third step: Analyzing performance

With the landing page live, the next step is to analyze its performance. By utilizing Instapage's integrated analytics dashboard, you can track key metrics.

  1. Heatmaps: Understand where visitors are clicking, helping you to optimize your layout for better engagement.
  2. A/B testing: Experiment with different variations of your landing page to determine the best performer.
  3. Conversion tracking: Measure success through analytics that show how effectively your landing page converts visitors into leads.

In summary, leveraging a landing page and CRO platform like Instapage empowers marketers to optimize their campaigns systematically.

Explore Instapage today and transform how your marketing team approaches lead generation and conversion optimization!

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