Create natural & organic CMS website from scratch using our lead-focused templates

Drive more leads with Instapage natural & organic CMS website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to maximizing ROI with Instapage

In the fast-paced world of digital marketing, optimizing landing pages is crucial for maximizing returns on investment (ROI). Instapage provides marketers with an unmatched all-in-one platform for creating high-converting and personalized landing pages, regardless of budget or team size. This guide will walk you through the essential steps to elevate your digital marketing efforts using Instapage.

Understanding the Instapage platform

Instapage stands out for its user-friendly interface and extensive features tailored for creating landing pages. With over 100 high-converting templates and pre-built lead generation elements, even the smallest teams can launch effective campaigns quickly. The intuitive builders allow users to design pages without any coding experience, streamlining the setup process for optimal campaign execution.

  1. Access to over 100 customizable templates that cater to various industries, ensuring quick deployment and high conversions.
  2. Intuitive drag-and-drop builders that simplify the page creation process without the need for technical knowledge.
  3. Built-in lead generation elements, including forms and call-to-action buttons, that effectively capture visitor information.

Configuring and optimizing your landing pages

To achieve the best results, it's essential to employ optimization techniques available within Instapage. Utilize the platform's built-in testing and analytics features to understand user behavior and improve conversion rates.

  1. Use A/B testing to experiment with different layouts, headlines, and images, allowing you to determine what resonates best with your audience.
  2. Employ heatmaps to visualize user engagement on your pages, helping you identify areas that may require reconfiguration for better performance.
  3. Leverage analytics dashboards to track conversion metrics and assess the effectiveness of your campaigns over time.

Personalizing experiences for diverse audiences

Instapage allows marketers to create tailored experiences that cater specifically to differing audience segments. This personalization can significantly enhance engagement and drive conversions.

  1. Dynamic text replacement to customize messages based on specific variables, ensuring that each visitor receives a relevant experience.
  2. AdMaps that align specific advertisements with targeted landing pages, improving the relevance of the content delivered to users.
  3. Data tracking tools that provide insights into audience preferences and behaviors, enabling more effective marketing strategies.

By following these steps, marketers can harness Instapage's full potential to elevate their landing page performance and ROI.

Ready to transform your marketing campaigns? With Instapage, you can ensure maximum effectiveness from your landing pages.

Sign up today to access our templates and start optimizing your campaigns for success!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results