Find the best long-form landing page template for B2B
Discover our vast library and find your perfect long-form landing page template for B2B. See how easy it is to improve your conversions with Instapage!
Discover our vast library and find your perfect long-form landing page template for B2B. See how easy it is to improve your conversions with Instapage!
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A comprehensive step-by-step guide to creating an effective long-form landing page template for B2B
Incorporating strategic elements into your long-form landing page is essential for maximizing lead generation in B2B marketing. Instapage offers specifically designed templates to help users, regardless of their budget or resources, create high-converting landing pages that engage and convert visitors effectively.
Understanding the purpose of long-form landing pages
Long-form landing pages serve as a powerful tool for converting B2B prospects into leads. The design should focus on delivering detailed information that addresses specific audience pain points while encouraging them to take action. A well-structured page will provide ample opportunity to showcase your value proposition and build trust.
- Enhanced storytelling: Long-form pages allow you to build a narrative about your brand, illustrating how your solutions solve problems.
- In-depth information: Provide comprehensive details about your offerings, including benefits and unique selling points, essential for B2B purchasing decisions.
- SEO benefits: Longer content can rank better in search engines if relevant keywords, such as long-form landing page template for B2B, are strategically included.
Designing the layout of your long-form landing page
Utilize Instapage's intuitive interface to design your landing page with a focus on user experience. A clean and streamlined layout will facilitate easier navigation and offset distractions, ensuring visitors remain engaged throughout the journey.
- Choose a conversion-focused template: Leverage one of the 100+ high-converting templates available on Instapage to ensure foundational efficacy.
- Incorporate eye-catching visuals: Utilize images and videos that relate directly to your offering to assist in reinforcing the message.
- Maintain a clear call-to-action: Each section should guide users smoothly toward your primary call-to-action, whether it's signing up for a demo or downloading a whitepaper.
Optimizing for conversions with A/B testing
Continuous optimization is key to a successful long-form landing page. Instapage offers built-in experimentation features that let you test different elements to see what resonates best with your audience.
- Test different headlines and CTAs: Experiment with various wording or formats to determine which garners the most conversions.
- Analyze user behavior with heatmaps: These tools provide insights into where visitors are engaging with your content, allowing you to adjust the layout accordingly.
- Refine your audience targeting: Use Instapage's personalization features to create tailored experiences based on user segmentation.
By implementing these strategies, B2B marketers can create and optimize long-form landing pages that drive leads and conversions effectively.
Begin crafting your long-form landing page template today with Instapage, setting a foundation for ongoing campaign success.
Ready to leverage long-form landing pages for your B2B marketing efforts? Sign up for Instapage today and access a range of customizable templates designed to boost your campaign's effectiveness.
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