Get functional HTML page templates

Master the art of web design with functional HTML page templates. Transform your business today!

Master the art of web design with functional HTML page templates. Transform your business today!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to mastering Instapage for effective landing page creation

Instapage offers an unrivaled platform that empowers marketers to create landing pages that enhance conversion rates and drive successful digital marketing campaigns. With its extensive library of high-converting templates and user-friendly design tools, Instapage delivers the ultimate solution for businesses in sectors such as marketing, tech, education, and more.

Understanding Instapage

Instapage is not just another landing page tool; it’s a comprehensive conversion rate optimization (CRO) platform tailored for various industries. It allows marketers to launch high-quality landing pages quickly and without needing extensive coding skills. Here’s what makes Instapage stand out in the crowded market of landing page solutions.

  1. 100+ high-converting templates: Customizable templates save you from starting from scratch, allowing you to focus on content that connects with your audience.
  2. Built-in optimization tools: Features like A/B testing and detailed heatmaps enable you to fine-tune pages for maximum conversions effectively.
  3. Collaboration features: Streamlined workflows with real-time editing ensure that teams, regardless of size, can work together efficiently.

Step 1: Creating your landing page

Kick off your landing page development with a straightforward process on Instapage. Start by choosing from numerous templates tailored to your industry-specific needs.

  1. Select a template: Browse through various options designed for maximum engagement within your target audience.
  2. Customize your page: Use drag-and-drop features to adjust layouts and add necessary elements like forms and lead generation tools.
  3. Publish and test: Instapage makes it easy to publish your landing page and test its performance real-time using built-in analytics.

Step 2: Optimize for conversions

Once your landing page is live, the focus shifts to optimization strategies that ensure you achieve the best possible results.

  1. Implement A/B testing: Experiment with different headlines, images, and calls to action to determine which elements perform better.
  2. Analyze user behavior: Utilize heatmaps to track where visitors click most and adjust designs to enhance engagement.
  3. Use personalized content: Take advantage of dynamic text replacement to tailor messages concerning your ads to your audience’s specific needs.

Step 3: Collaborate for success

To maximize the effectiveness of your landing pages, collaboration across teams is crucial. Instapage features that enhance team collaboration allow everyone involved in the campaign to contribute effectively.

  1. Real-time feedback: Make page adaptations based on instantaneous feedback from team members.
  2. Shared access: Collaborate with stakeholders by securely sharing pages for review and input before going live.
  3. Simplified workflows: Use the built-in tools to manage rounds of feedback and edits effectively.

In conclusion, utilizing Instapage transforms the way marketers create, optimize, and deploy landing pages, which can have a significant impact on campaign success.

Ready to elevate your digital marketing strategy? Get started with Instapage today and see measurable improvements in your campaign performance!

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