Flexible and customizable long-form landing page templates

Use customizable long-form landing page templates and stay true to your brand identity. Resonate with your audience today.

Use customizable long-form landing page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating a customizable long-form landing page template with Instapage

Landing pages play a crucial role in maximizing ROI for digital marketing campaigns. With Instapage's customizable long-form landing page template, marketers in various sectors can easily set up high-converting pages tailored to their specific audience. This step-by-step guide will walk you through optimizing these templates to boost conversion rates effectively.

Step 1: Select the right template

The first step in creating your customizable long-form landing page is to choose the template that best suits your campaign's goals. Instapage offers over 100 high-converting templates designed for various industries, ensuring a perfect fit for your business services or educational offerings.

  1. Templates designed for specific industries: Choose from templates that cater to your niche such as business services, education, or tech, ensuring relevance.
  2. High-conversion elements integrated: Utilize templates that incorporate proven lead generation techniques to help capture and nurture leads effectively.
  3. Customization flexibility: Opt for templates that allow you to personalize content easily, ensuring a unique touch that resonates with your audience.

Step 2: Optimize content for better engagement

Once you've selected your template, the next step is to optimize the content for your specific audience. Instapage’s dynamic text replacement feature allows you to tailor your message for different audience segments, enhancing engagement.

  1. Utilize dynamic content: Implement dynamic text to reflect keywords that your audience is searching for, increasing the chances of conversion.
  2. Personalized calls-to-action: Craft personalized CTAs that speak directly to the needs and preferences of your segmented audience.
  3. Analytics integration: Leverage performance metrics to fine-tune messaging and presentation, employing heatmaps to assess user behavior.

Step 3: Test and iterate for maximum performance

Finally, testing and iterating on your landing page is crucial for continuous improvement. Instapage provides A/B testing functionality, allowing you to experiment with different layouts and content strategies.

  1. Conduct A/B tests: Use A/B testing to trial different headlines, images, or content formats, determining what resonates best with your audience.
  2. Analyze performance metrics: Review analytics dashboards to track conversion rates and identify areas for improvement.
  3. Iterate based on data insights: Regularly update your page based on performance data, ensuring it remains effective and relevant to your audience.

By following these steps, you can create a powerful and customizable long-form landing page using Instapage, elevating your digital marketing efforts and improving your ROI.

Start transforming your campaigns and maximizing conversions today by leveraging the robust features Instapage offers. Let Instapage help you achieve your marketing goals with customizable templates and superior optimization tools.

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