Flexible and CTA focused opt-in page templates

Best practices for Creating Landing Page CTAs that Work Match the CTA Intent with Your Landing Pages Intent. Use Strong and Contrasting Button Colors. Play with Words. Get the Spacing Right. Make it Interactive. Placement of the CTA button. A Clickable Design Call to action button. Mobile-friendly Button.

An opt-in page delivers a free resource in exchange for marketing information, and a sales page gives access to an offer in exchange for money. A landing page can be identified as both an opt-in page or a sales page, depending on the overall goal of the page.

The Elements of a Perfect Opt-in Page The Hero Section. The Headline. That brings us to the next most important part of your opt-in page the headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

An opt-in page is a page designed to convert users into subscribers with the help of a lead magnet. Marketers use this technique to encourage more people to share personal data with them. Insights gained from that data allow brands to communicate quality and personalized email campaigns to their audience.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

An opt-in page only has three key elements: A headline that conveys the main benefit of subscribing to your email list or downloading your lead magnet. An opt-in form that asks for the potential customers email address. A call to action that makes it clear to the potential customer what they need to do next.

Here are some of the most important ones: Your opt-in page should be clear and concise. Your opt-in form should be short and simple. Make sure your opt-in form is above the fold. Use compelling opt-in forms and headlines. Test different opt-in pages and forms to see what works best for you.

Landing pages, also called squeeze pages or opt-in pages are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketers latest product or freebie.