Flexible and conversion optimized opt-in page templates

Create a landing page with a unique opt-in form. Create a simple page where youll drive traffic. This page should NOT be like a full-length sales page you want people to scan it and take action quickly. Create a new opt-in form in your newsletter software so you can keep track of all of the signups from this page.

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

Here are some of the most important ones: Your opt-in page should be clear and concise. Your opt-in form should be short and simple. Make sure your opt-in form is above the fold. Use compelling opt-in forms and headlines. Test different opt-in pages and forms to see what works best for you.

Some landing page conversion tips are: Compelling headings. Social proof (customer testimonials). Great images. Clear explanation of the offering and how it will solve the visitors problem.

11 Quick Landing Page Best Practices Ensure your messaging matches your ads. Keep the action above the fold. Use directional cues to direct the eye. Show your product/service in action. Remove navigation and other distractions. Include (authentic) social proof. Use clear, compelling copy. Keep it fast.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

While the average conversion rate for a website is somewhere between 2 to 5%, this number can vary dramatically depending on which industry you are in, what your conversational goal is, and who your target audience is. Across all industries, the benchmark for a good conversion rate is around 10%.

The opt-in page, also known as a squeeze page is a type of landing page at the lower threshold of value exchange designed to capture information from website visitors. The information is usually their email addresses which are later used to build an email subscribers list or generate leads.