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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one guide to the Instapage landing page and CRO platform

With digital marketing continuously evolving, having a powerful landing page and conversion rate optimization (CRO) platform like Instapage can dramatically enhance your campaigns. This guide explores how to effectively utilize Instapage's features, ensuring marketers can rapidly deploy high-converting landing pages that drive ROI.

Understanding landing pages and their importance

Landing pages play a crucial role in digital marketing, serving as the focal point for traffic driven by ads and campaigns. They are designed to convert visitors into leads or customers. With Instapage, creating these pages becomes an effortless task, allowing marketers to focus on strategy rather than technical hurdles.

  1. Targeted messaging: Communicate directly with your audience using tailored content that speaks to their needs.
  2. Increased conversions: Focused landing pages typically lead to higher conversion rates compared to general web pages.
  3. Enhanced user experience: Simple and intuitive designs enhance navigation, leading to a better experience for visitors.

Step 1: Utilizing ready-to-use templates

Instapage offers an extensive library of over 100 high-converting templates. These allow you to start building your pages quickly and effectively, without needing advanced design skills.

  1. Design flexibility: Choose from various layouts tailored to different industries and marketing strategies.
  2. Quick deployment: Pre-built elements facilitate faster page creation, allowing you to launch campaigns without delays.
  3. Tested success: Templates are optimized based on extensive data from previous campaigns, ensuring higher performance.

Step 2: Optimize with built-in tools

Once you have your landing pages set up, it's crucial to experiment and optimize for maximum performance. Instapage includes several built-in features designed for this purpose.

  1. A/B testing: Easily compare different versions of your page to determine which performs best.
  2. Heatmaps: Analyze how users interact with your landing page to identify areas for improvement.
  3. Analytics: Access comprehensive data to track performance and adjust strategies accordingly.

Step 3: Personalize your audience experience

With audience segmentation and dynamic content features, Instapage enables you to create personalized experiences that resonate more with your visitors, increasing chances of conversion.

  1. Dynamic text replacement: Adjust messaging based on the traffic source or the visitors' profiles.
  2. AdMaps: Align your ads with dedicated landing pages for a seamless user journey.
  3. Audience tracking: Gain insights into distinct user groups to tailor your marketing efforts effectively.

In conclusion, leveraging Instapage ensures that your digital marketing strategies are streamlined and results-oriented. By mastering its features, you can create landing pages that not only attract but also convert.

Ready to make an impact with your landing pages? Explore Instapage's features today and start maximizing your marketing ROI.

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