Use the gray experimental website template to enhance your brand’s visual identity and attract more visitors

Engage more visitors with our gray experimental website template, designed for both beauty and conversion, and perfect for any industry.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Enhance Your Marketing Strategy with Instapage's Powerful Landing Page and CRO Platform

If you're looking to elevate your digital marketing campaigns, Instapage offers the most powerful landing page and conversion rate optimization (CRO) platform available today. This step-by-step guide will help you leverage all the capabilities of Instapage, ensuring your marketing efforts yield the highest return on investment (ROI). Whether you're in business services, tech/SaaS, education, or any other vertical, this guide will empower you to maximize your campaign's effectiveness.

Understanding the Power of Instapage

Instapage provides an all-in-one solution that seamlessly integrates landing page creation with optimization tools tailored for various industries. With access to over 100 high-converting templates, even the smallest teams can produce stunning landing pages without the need for coding. As you delve deeper, consider the following features:

  1. High-Converting Templates: Choose from a library of over 100 templates designed for conversion to simplify your launch process.
  2. Ease of Use: The intuitive builder allows marketers to create landing pages quickly, streamlining the production process.
  3. A/B Testing: Test various elements of your page to see what works best for your audience, thereby improving conversion rates.

Step 1: Create Your Landing Page

The first step involves designing your landing page. Use Instapage's intuitive drag-and-drop builder that makes it easy to create professional-looking pages.

  1. Choose a Template: Start with one of the pre-designed templates that aligns with your campaign goals.
  2. Customize the Layout: Engage audiences with personalized content and seamless navigation tailored to their needs.
  3. Add Forms and CTAs: Capture leads effectively by integrating lead generation elements directly into your page.

Step 2: Optimize for Conversions

Next, focus on optimization, which is critical to achieving superior outcomes from your marketing efforts.

  1. Implement A/B Testing: Experiment with different headlines, layouts, and images to determine the most effective element.
  2. Utilize Heatmaps: Analyze how users interact with your page to identify hotspots and improve user experience.
  3. Analyze Performance: Use analytics to measure your results, informing your future marketing strategies and adjustments.

Step 3: Personalize the Experience

Personalization takes your landing page to the next level. With Instapage, you can deliver tailored experiences that resonate with your specific audience segments.

  1. Dynamic Text Replacement: Automatically adjust text based on what brought a visitor to your page, enhancing relevance.
  2. Ad Mapping: Align ads to specific landing pages effortlessly to create a cohesive user journey.
  3. Audience Metrics Tracking: Establish a strong understanding of how different audiences interact with your content.

In conclusion, leveraging Instapage offers extensive tools that empower marketers to enhance their campaigns effectively. By following these steps, you can utilize its extensive features for superior campaign performance and increased ROI.

Ready to transform your marketing strategy with Instapage? Sign up today and start creating high-performing landing pages that resonate with your audience!

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