Get basic app page templates

Master the art of web design with basic app page templates. Transform your business today!

Master the art of web design with basic app page templates. Transform your business today!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to creating landing pages with Instapage

Creating impactful landing pages is essential for maximizing the success of your digital marketing campaigns. With Instapage, the process is streamlined, allowing you to design high-converting pages that fulfill your marketing goals efficiently. This guide will walk you through the essential steps to build effective landing pages and utilize the platform’s powerful optimization features.

Step 1: Choose the right template

Selecting the right template is crucial for your success. Instapage offers over 100 customizable templates designed for various industries, ensuring that you'll find a layout that meets your specific needs. Choose a template tailored to the marketing services, tech solutions, or financial products you want to highlight, and modify it to align with your brand identity.

  1. High-converting templates are ready to use and can be customized to fit your brand’s voice.
  2. Access to industry-specific designs streamlines your initial setup, saving you time.
  3. Pre-built elements for lead generation are easy to implement within your chosen template.

Step 2: Customize your landing page

Once you've selected a template, the next step is to customize it. Instapage's intuitive drag-and-drop builder allows you to modify text, images, and forms easily. Personalizing elements like call-to-action buttons ensures they effectively resonate with your target audience, whether they’re in business services, education, or government sectors.

  1. Adjust colors and typography to reflect your brand.
  2. Use high-resolution images that relate to your content to enhance visual appeal.
  3. Incorporate social proof, such as testimonials or case studies, to build trust.

Step 3: Optimize for conversion

Optimization is key to achieving higher conversion rates. Utilize Instapage’s A/B testing features to experiment with different versions of your landing page. Review analytics dashboards to gain insights into user behavior and make data-driven adjustments that cater to your audience's preferences.

  1. Analyze heatmaps for understanding how users interact with your page.
  2. Iterate and refine elements based on A/B test results to enhance performance.
  3. Track key metrics such as conversion rates and engagement to gauge campaign effectiveness.

By following these steps, you can harness the full potential of Instapage to create landing pages that drive conversions and ROI.

Ready to streamline your landing page creation process? Start with Instapage to elevate your marketing campaigns today.

People also ask about Basic app page template

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results