Flexible and animated click-through page templates

Use animated click-through page templates and stay true to your brand identity. Resonate with your audience today.

Use animated click-through page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An overview of the animated click-through page template

Animated click-through page templates provide a visually compelling way to engage your audience and drive conversions. Instapage offers a suite of customizable templates that make it easy for marketers to create dynamic landing pages that resonate with their target audience. By leveraging these templates, businesses in various sectors including tech, education, and financial services can enhance their online marketing strategies and optimize their campaigns effectively.

Understanding animated click-through page templates

These templates are designed to guide users through a seamless journey, ensuring that each click drives them closer to conversion. The inclusion of animations encourages interaction and can draw attention to key messages or call-to-action elements. Marketers can use these templates without needing extensive coding skills, thanks to Instapage's user-friendly interface and drag-and-drop functionality. This feature allows even small teams to create professional-looking, interactive pages quickly.

  1. User engagement: Animated elements can capture attention, leading to longer page visits and increased interactions.
  2. Customization: Tailor templates for specific audiences, with elements like dynamic text replacement to ensure relevance.
  3. Conversion optimization: Built-in tools allow for A/B testing to find the most effective design and content for conversion.

Step 1: Selecting the right animated click-through template

Begin by evaluating the goals of your campaign and the specific needs of your target audience. Choose a template that aligns with these objectives and presents a clear path for user interaction. Consider the following factors:

  1. Relevance: Ensure the template matches your brand and the message of your campaign.
  2. Audience fit: Select animations that appeal to your specific vertical—whether it’s professional for B2B services or vibrant for educational content.
  3. Compatibility: Verify that the template works well on various devices, including mobile and desktop.

Step 2: Customizing your animated click-through page

After selecting the right template, the next step is customization. Personalize your page to reflect your brand’s voice and objectives. Key considerations include:

  1. Content integration: Add compelling headlines, engaging visuals, and persuasive call-to-action buttons that align with your campaign goals.
  2. Animation effects: Choose subtle animations that enhance user experience without overwhelming your message.
  3. Lead generation: Incorporate forms and other lead gen elements to capture visitor information effectively.

Step 3: Launching and optimizing your animated page

Once your page is tailored to your specifications, it’s time to launch. Use Instapage’s built-in analytics tools to monitor performance and optimize as needed.

Regularly review key metrics like bounce rate and conversion rate to adjust your approach based on user behavior and feedback. These insights will help you refine your strategy.

With the right animated click-through page template, you can create landing pages that captivate your audience and drive higher conversions. Ready to take your landing pages to the next level? Explore Instapage’s solutions now to get started!

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