Get accessibility ready landing page templates

Master the art of web design with accessibility ready landing page templates. Transform your business today!

Master the art of web design with accessibility ready landing page templates. Transform your business today!

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to creating effective landing pages with Instapage

Creating high-converting landing pages is essential for maximizing campaign ROI, and Instapage offers powerful tools that allow marketers to do just that. By leveraging Instapage’s all-in-one landing page and conversion rate optimization (CRO) platform, businesses across sectors like education, financial services, and government can create tailored experiences that convert visitors into leads. This guide will break down the key steps in using Instapage for effective landing pages while addressing common user questions.

Step 1: Choose the right template

Selecting the appropriate landing page template is the cornerstone of a successful campaign. Instapage provides over 100 high-converting, ready-to-use templates designed specifically for various industry needs.

  1. Select from diverse templates tailored for specific verticals: Choose one based on the industry you operate in to ensure relevance and engagement with your audience.
  2. Utilize pre-built lead generation elements: Incorporate tools such as forms or call-to-action buttons integrated within the templates to capture leads effectively.
  3. Customize your template: Use Instapage's drag-and-drop builder to personalize content, making it more relevant to your target audience.

Step 2: Optimize your landing pages

Optimization is key to enhancing the performance of your landing pages. Instapage offers built-in tools to experiment and analyze your page's effectiveness.

  1. Leverage A/B testing: Test different versions of your landing pages to see which elements perform best in terms of conversion rates.
  2. Implement detailed heatmaps: Analyze user behavior to determine where visitors interact the most, helping you adjust your layout for better engagement.
  3. Monitor performance with analytics: Use the dashboard to track key metrics like traffic sources and conversion rates, allowing for informed optimizations.

Step 3: Personalize the user experience

Creating a personalized experience for users can significantly enhance engagement and conversion rates. With Instapage, addressing unique audience segments is simple.

  1. Dynamically deliver personalized content: Utilize dynamic text replacement to tailor messaging specifically for your audience segments.
  2. Align ads with pages using AdMaps: Create a cohesive experience from ad click to landing page, ensuring your message stays consistent.
  3. Track metrics at the audience segment level: Use data insights to understand how different demographics interact with your landing pages.

Following these steps will ensure that your landing pages are not only engaging but also effective in converting visitors into potential customers.

Harness the power of Instapage today to create landing pages that drive results and maximize ROI across all your marketing campaigns.

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