Create A/B testing compatible short story website from scratch using our lead-focused templates

Drive more leads with Instapage A/B testing compatible short story website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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A comprehensive guide to creating high-converting landing pages with Instapage

Instapage is the leading platform for marketers looking to create optimized landing pages that accelerate campaign performance. With over 100 templates and easy-to-use tools, enhancing your conversion rate is straightforward and effective. In this guide, we will explore the step-by-step process to leverage Instapage for creating landing pages that not only capture leads but also maximize your ROI.

Understanding the importance of landing pages

Landing pages are crucial in the digital marketing landscape. They serve as the focal point for your campaigns, determining whether users convert or bounce. Utilizing Instapage, you can create landing pages tailored to specific segments of your audience, ensuring that every visitor experiences a personalized journey.

  1. Targeted Content: Instapage allows you to personalize messaging based on your audience segments, ensuring relevancy.
  2. High Conversion Rates: With built-in optimization tools, Instapage helps you create pages that convert effectively.
  3. Ease of Use: The intuitive drag-and-drop builder simplifies the page creation process.
  4. Collaborative Features: Work seamlessly with your team to review and edit pages in real time.

Step 1: Choose the right template

Selecting the right template is the foundation of an effective landing page. Instapage provides various high-converting templates based on different industries and goals.

Step 2: Customize your landing page

Once you've chosen a template, customization begins. This involves not just editing text, but also integrating lead generation elements such as forms and CTAs.

  1. Intuitive Editing: Use drag-and-drop features to rearrange elements effortlessly.
  2. Lead Capture Forms: Integrate forms that align with your goals and ensure lead capture is optimized.
  3. Visual Media: Enhance engagement through compelling images and videos.

Step 3: Optimize for conversions

Optimization is key to ensuring your landing page drives the desired actions. Instapage includes A/B testing capabilities that allow you to tweak elements based on performance insights.

  1. A/B Testing: Test different headlines and CTAs to determine what performs best.
  2. Analytics Dashboard: Monitor engagement metrics to understand user behavior.
  3. Heatmaps: Use heatmaps to visualize where users click and interact the most.

By following these steps within Instapage, you can create landing pages that not only look great but also convert visitors into leads effectively.

Ready to elevate your landing page strategy? Start leveraging Instapage today to harness the full potential of your digital marketing campaigns.

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