Get A/B testing compatible landing page templates

To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, youll show these two versions to two similarly sized audiences and analyze which one performed better over a specific period (long enough to make accurate conclusions about your results).

A landing page experiment is nothing but testing different elements on a landing page or testing two separate landing pages and identifying which version drives more conversions.

Best practices for Creating Landing Page CTAs that Work Match the CTA Intent with Your Landing Pages Intent. Use Strong and Contrasting Button Colors. Play with Words. Get the Spacing Right. Make it Interactive. Placement of the CTA button. A Clickable Design Call to action button. Mobile-friendly Button.

Here is the step-by-step approach to landing page testing: Step 1: Collect First-Hand Second-Hand Data to Set a Baseline. Step 2: Build Your Hypothesis. Step 3: Choose a Proper Testing Tool. Step 4: Design Run Your Experiment. Step 5: Collect Data During the Test. Step 7: Let the Test Run for the Required Duration.

While writing test cases, remember to include: A reasonable description of the requirement. A description of the test process. Details related to testing setup: version of the software under test, data points, OS, hardware, security clearance, date, time, prerequisites, etc.

How to A/B Test Landing Pages in 6 Steps Understand user behavior to decide what you should test first. Define the A version. Identify the opportunities and create the variation. Choose a good A/B testing tool. Find out how long you should run the A/B tests. Analyze the A/B testing results.

Set up A/B tests for sequences In your HubSpot account, navigate to Automation Sequences. Hover over the name of the sequence you want to edit and click Edit or click Create Sequence to create a new sequence. From any manual or automated email click + Add A/B test.

1. A/B/split testing. A/B testing is the most common landing page testing method. Landing page A/B tests, also known as split testing, compare two or more versions of a web page and show them to different visitor segments to determine which version drives maximum results.