Make your splash page: Excite your visitors

Create your splash page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Boost results through landing page optimization
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Power up landing pages with AI Power up landing pages with AI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Improve alignment across your creative team sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Splashpage: Your ultimate how-to guide

Instapage offers an unparalleled solution for marketers aiming to create impactful splash pages that enhance brand visibility and drive conversions. As companies strive to reduce costs and engage customers effectively, leveraging Instapage’s powerful tools becomes essential for achieving high-performance landing pages without needing extensive coding skills.

Understanding the significance of a splash page

A splash page is an introductory page that typically precedes the main content of a website. Its primary purpose is to capture visitor attention, convey a compelling message, and encourage action, such as signing up or making a purchase. By focusing on design, messaging, and user experience, marketers can significantly boost conversion rates and build trust with potential customers.

  1. Enhanced user experience: A well-designed splash page provides clear information to visitors, guiding them towards key actions, which can reduce bounce rates.
  2. Increased brand recognition: Using attractive visuals and messaging helps establish brand identity and connect with target audiences quickly.
  3. Improved conversion rates: By offering targeted content that speaks directly to user needs, a splash page can dramatically enhance user engagement and conversions.

Step 1: Build your landing page with ease

To create a splash page with Instapage, start by accessing the intuitive page builder. This tool allows you to select from a library of over 100 conversion-focused layouts tailored for your specific industry.

Step 2: Optimize for maximum impact

Once your splash page is built, the next essential step is optimization. Use Instapage's built-in A/B testing and heatmap tools to understand visitor behavior and iterate on designs that yield better results.

  1. Conduct A/B tests: Experiment with different messages, images, and layouts to determine which combinations generate the highest conversions.
  2. Utilize heatmaps: Analyze user interactions on your splash page to identify areas of improvement for better engagement.
  3. Review analytics: Leverage comprehensive performance metrics through Instapage's dashboard to track success and adjust strategies as needed.

Step 3: Personalize the user experience

With Instapage, personalization is seamless. Utilize dynamic text replacement to tailor messages for specific audience segments, making every visitor feel valued and understood.

  1. AdMaps: Link ads to specific pages tailored to your campaigns, enhancing relevance and user experience.
  2. Audience-level tracking: Monitor performance metrics that reflect each audience's engagement, fine-tuning your strategies accordingly.
  3. Content targeting: Deliver custom content based on user behavior and preferences, optimizing user interaction and conversion potential.

By systematically applying these steps, you will create a powerful splash page optimized for conversion and designed for your target audience's specific needs.

Now is the perfect time to make your splash page with Instapage! Start today and unlock the true potential of your marketing efforts.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about how to make a splash page

See landing page vs splash page feature in action

See landing page vs splash page feature in action

Driving traffic to your website is futile if visitors quickly leave without engaging. Statistics indicate that 95-98% of first-time visitors abandon the site, meaning only a handful remain to explore your content. This high drop-off rate can severely impact your site's effectiveness. To address this, the video tutorial aims to guide viewers in creating a high-converting landing page that not only looks appealing but also functions effectively to retain visitors. The tutorial promises that a well-designed landing page can be constructed in just a few minutes. Additionally, the presenter will share a specific template to facilitate this process, ultimately enhancing user retention and engagement.

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