Make a captivating lead generation page that makes insurance brokers shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your insurance brokers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to make your lead generation page for insurance brokers

Creating a lead generation page tailored specifically for insurance brokers is crucial in tapping into the competitive market. Instapage's robust platform allows marketers to craft high-converting landing pages swiftly, using an extensive library of over 100 customizable layouts designed to boost conversions. By eliminating the need for coding or developer assistance, you can focus on delivering a streamlined customer experience.

Understanding Your Target Audience

The first step in making your lead generation page for insurance brokers is understanding your target audience. You should consider factors such as their demographic profiles, specific needs, and pain points. Top verticals like financial services and government will have distinct characteristics that need to be addressed to resonate effectively.

  1. Identify key demographics.
  2. Understanding age, income, and occupation can help tailor your messaging.
  3. Outline specific pain points.
  4. Highlight challenges that clients face when searching for insurance.
  5. Research industry trends.
  6. Stay up to date with the latest trends affecting how insurance brokers operate.

Designing the Landing Page

Once you have a clear understanding of your audience, the next step is designing your landing page. Using Instapage, you can utilize the flexible page creation tools to build a visually appealing and user-friendly layout. Focus on the elements that enhance user engagement, such as compelling headlines, relevant images, and clear calls to action.

  1. Utilize Instablocks.
  2. These pre-built blocks can save time and maintain consistency across your page.
  3. Incorporate persuasive CTAs.
  4. Use action-oriented language that encourages users to take desired actions.
  5. Ensure mobile responsiveness.
  6. Most users access pages via mobile devices; ensure the design adapts seamlessly.

Optimizing for Conversion

After establishing a well-designed page, optimization is key. Use Instapage's built-in experimentation features to conduct A/B tests. You can track user behavior through heatmaps to see where they engage the most. Utilize analytics to continuously refine and improve your page's performance.

  1. Run A/B tests.
  2. Experiment with different headlines, images, and offers to find the highest converter.
  3. Analyze user behavior with heatmaps.
  4. Identify which sections of your page attract the most attention.
  5. Continuously review analytics.
  6. Leverage data from the dashboard to make informed improvements over time.

By following these steps, you'll create a lead generation page that effectively attracts and converts insurance leads.

Take the next step towards optimizing your marketing efforts today with Instapage, and watch your conversions grow.

Sign up now to start building your ideal lead generation page for insurance brokers, and make your marketing efforts more effective!

Get more out of Make your lead generation page for insurance brokers

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your lead generation page for insurance brokers in action

See how to make your lead generation page for insurance brokers in action

In this video, Peter Roberts shares insights from his financial journey, focusing on how he successfully sold over $56,000 in life insurance final expense over the phone without purchasing any leads. He aims to document his experiences and provide valuable lessons on why many fail in the life insurance industry, noting that approximately 98% of people do not succeed. Peter addresses his mistakes in the hope of helping viewers avoid similar pitfalls and make more money in the business. He emphasizes that his intention is not to recruit anyone but to share his knowledge and strategies to promote success in life insurance sales.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Make your lead generation page for insurance brokers