Make a high-performance heatmap page optimized for Epic

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Epic.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Boost results through landing page optimization
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Power up landing pages with AI Power up landing pages with AI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Improve alignment across your creative team sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make Your Heatmap Page in Epic with Instapage: A Comprehensive Guide

Creating a heatmap page within Epic has never been easier, thanks to Instapage. Our platform enables marketers to build adaptable and compelling landing pages that lead to increased conversions and improved brand loyalty. By leveraging Instapage's advanced tools, you can optimize your content and engage your audiences effectively.

Understanding the Importance of Heatmaps

Heatmaps are vital for visualizing user behavior on your landing pages. They provide insights about where users click, scroll, and engage with content, helping you to understand their needs better. Using Instapage, these tools become incredibly simple to integrate into your workflow, facilitating data-driven decisions that enhance user experience.

  1. Identify user engagement hotspots: Heatmaps show where users are most engaged, which can help refine your content strategy.
  2. Optimize page layout: Use heatmap insights to adjust the placement of key elements for improved conversion rates.
  3. Enhance personalization: Tailor your landing page experiences based on heatmap data to resonate with specific audience segments.

Step 1: Setting Up Your Heatmap

To create a heatmap page in Epic, you must first set up the necessary tracking features. Follow these steps:

  1. Install tracking script: Integrate the required tracking code from Instapage to your landing page.
  2. Specify your goals: Define what interactions you want to track, such as clicks or scroll depth.
  3. Access your analytics dashboard: Navigate to the dashboard to review data and insights derived from your heatmap.

Step 2: Analyzing Heatmap Data

Once you've collected data, it's crucial to analyze the results carefully. Here’s how to do that effectively:

  1. Identify trends: Look for patterns in user engagement that could indicate areas for optimization.
  2. Compare different variations: Utilize A/B testing alongside heatmaps to see which versions of your landing pages perform better.
  3. Engage with detailed reports: Instapage provides comprehensive analytics that can help you make informed decisions.

Step 3: Optimizing for Conversions

With insights gathered, it's time to optimize your landing pages. Consider these tips to enhance conversions:

  1. Test different headlines: Use heatmap data to experiment with headlines that drive engagement.
  2. Refine your call-to-action buttons: Ensure CTAs are placed strategically in high-engagement areas.
  3. Utilize personalization tools: Leverage dynamic text replacement and AdMaps to cater to different audience segments.

Implementing these steps will ensure you effectively make the most of your heatmap pages within Epic, maximizing user satisfaction and boosting conversions.

Are you ready to amplify your marketing efforts? Start using Instapage today to create your heatmap page in Epic and witness the transformation in your landing page performance!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your heatmap page in epic in action

See how to make your heatmap page in epic in action

This tutorial explains how to create a heat map in Excel to analyze data, specifically focusing on traffic accidents by day and hour. The initial data lacks clear insights, so the first step is to select the relevant data and apply conditional formatting via the Home tab. A color scale ranging from red (indicating high severity) to yellow and green (indicating lower severity) is applied to represent the traffic accident data effectively. This color gradient enhances visual insights, drawing attention to critical areas. However, the actual numbers may create clutter, so using Ctrl + 1, we open the format cells dialog, and by entering three semicolons in the custom category, we hide the numbers, leaving only the heat map for clearer analysis.

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