Make your landing page to run A/B tests for optimal results: Get noticed

Create your landing page to run A/B tests for optimal results and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization Boost results through landing page optimization sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pages 500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost results Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pages A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaign Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landing Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make your tests: Your ultimate how-to guide

Seeking ways to build a landing page to run A/B tests for optimal results, but don’t have much experience or on a tight budget? Instapage is your go-to platform for creating stellar landing pages and allowing you to turn curious clicks into dedicated leads or expanding your subscriber list.

Featuring a user-friendly interface and offering a lot of versatility and customization, our platform gets your products or services in front of your potential audience. With Instapage, you can put up a website easily without purchasing costly materials or learning how to code. And here’s how.

Follow along with our step-by-step guide to make a landing page to run A/B tests for optimal results

  1. Use your Google account or log in directly.
  2. In your Dashboard, hit Create Page > Choose the page type.
  3. Hit the blank type option to set up your page from the ground up or choose from hundreds of templates if you need a place to start.
  4. Give a name to your page > hit Edit Design and customize the layout and elements using a website builder. Add catchy visuals and text.
  5. Design and add different forms for your goals. Set up lead notifications, routing, and post-submission confirmations.
  6. Set up and run A/B testing to determine the most effective design and win more sales opportunities. Monitor user behavior with heatmaps and review essential metrics for insights.
  7. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small company, craft pieces of art that could benefit from more attention, or just need to market your solutions, publishing a website is a surefire way to get your products or expertise in front of your target audience and make your brand more recognizable.

Don’t wait another minute. Create a landing page to run A/B tests for optimal results now. Try Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about make a tests

See run a b tests feature in action

See run a b tests feature in action

in this video i want to cover how you can maximize conversions from your existing landing page with my seven-step testing framework if you have little or no experience with split or a b testing dont worry in this video we will cover the basics so you can understand how to test your pages to improve your conversion rates without further ado lets get started [Music] first let me quickly talk about the prerequisites to achieve better results you need a landing page designed and built with a conversion focus this means the page has all the necessary elements like a benefit focus headline trust icon and badges social proof faqs etc second you need to have a traffic channel that you can use to send relevant traffic to the landing page so if you have a traffic source and a good landing page then we can move on to split testing in my seven-step framework i first define the goal or the objective of what we are trying to achieve this could be things like start a free trial book a demo sign up

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