Make your landing page to run A/B tests for optimal results: Get noticed

Create your landing page to run A/B tests for optimal results and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

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Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pages 500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost results Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pages A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaign Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landing Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

How to ab test landing pages: Your ultimate how-to guide

Seeking ways to build a landing page to run A/B tests for optimal results, but don’t have much experience or on a tight budget? Instapage is your go-to platform for creating stellar landing pages and allowing you to turn curious clicks into dedicated leads or expanding your subscriber list.

Featuring a user-friendly interface and offering a lot of versatility and customization, our platform gets your products or services in front of your potential audience. With Instapage, you can put up a website easily without purchasing costly materials or learning how to code. And here’s how.

Follow along with our step-by-step guide to make a landing page to run A/B tests for optimal results

  1. Use your Google account or log in directly.
  2. In your Dashboard, hit Create Page > Choose the page type.
  3. Hit the blank type option to set up your page from the ground up or choose from hundreds of templates if you need a place to start.
  4. Give a name to your page > hit Edit Design and customize the layout and elements using a website builder. Add catchy visuals and text.
  5. Design and add different forms for your goals. Set up lead notifications, routing, and post-submission confirmations.
  6. Set up and run A/B testing to determine the most effective design and win more sales opportunities. Monitor user behavior with heatmaps and review essential metrics for insights.
  7. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small company, craft pieces of art that could benefit from more attention, or just need to market your solutions, publishing a website is a surefire way to get your products or expertise in front of your target audience and make your brand more recognizable.

Don’t wait another minute. Create a landing page to run A/B tests for optimal results now. Try Instapage!

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Frequently asked questions about a b tests online

See a b tests tool feature in action

In this video tutorial, a seven-step testing framework is presented to maximize conversions from existing landing pages, targeting viewers with little to no experience in split or A/B testing. It begins by emphasizing the importance of an optimally designed landing page tailored for conversions, which should include key elements such as a benefit-focused headline, trust icons, badges, social proof, and FAQs. Additionally, having a relevant traffic channel is crucial for directing users to the landing page. The framework starts with defining clear goals or objectives, like initiating a free trial or booking a demo, to guide the testing process effectively. The video aims to equip viewers with basic yet essential testing skills to enhance conversion rates.

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