Bring your ideas to life with Instapage's PWA gallery page template

Unleash your creativity with the PWA gallery page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to using Instapage for effective landing page creation

In the realm of digital marketing, cultivating an effective landing page can significantly influence conversion rates. Instapage, known as a premier landing page and CRO platform, offers marketers in verticals such as business services, tech, and education the tools necessary to accelerate their campaigns. This guide will provide a step-by-step approach for utilizing Instapage’s powerful features to maximize your marketing efforts.

Understanding the foundations of landing page creation

A landing page serves as the focal point for your marketing campaigns, and using Instapage streamlines the process. With over 100 ready-to-use templates, users can leverage high-converting designs that align with their brand identity. Understanding key elements such as aesthetics, user experience, and functionality is pivotal in creating landing pages that drive results.

  1. Choose the right template that reflects your brand and campaign goals to ensure consistency.
  2. Ensure mobile responsiveness for optimal viewing on various devices, enhancing user experience.
  3. Incorporate clear and compelling calls-to-action (CTAs) that align with your campaign objectives.

How to utilize templates and lead generation elements

Instapage offers an intuitive builder that simplifies the creation of engaging landing pages. By selecting a template, you can easily modify elements to suit your needs without any coding knowledge required. With lead generation elements integrated, you’re equipped to capture potential customer information efficiently.

  1. Utilize forms to collect user data directly on the landing page, allowing for better lead management.
  2. Incorporate pop-ups for special offers that trigger based on user behavior, improving lead capture rates.
  3. Embed videos in your landing pages to enhance engagement and convey your message effectively.

Optimizing your landing pages for higher conversions

Optimization is key to enhancing landing page performance. Utilize Instapage's built-in experimentation features, such as A/B testing and heatmaps, to gauge user interactions. This data enables you to iterate and refine your pages towards achieving higher conversion rates.

  1. Conduct A/B tests on different CTAs to identify which version resonates best with your audience.
  2. Use heatmaps to discern where visitors are clicking most, allowing you to adjust layout and content positioning.
  3. Monitor performance metrics using the analytics dashboard to understand what drives conversions.

Personalization and collaboration for improved results

Tailoring your content to meet specific audience needs can greatly enhance engagement. Instapage’s personalization features resolve this by delivering dynamic text replacement and audience-specific metrics. Furthermore, collaboration tools facilitate streamlined feedback and edits, ensuring quick turnaround on page production.

With these strategies, marketers can transform their campaigns through a well-structured approach using Instapage. The emphasis on personalized experiences and collaborative features ensures that every page aligns with marketing objectives.

Ready to elevate your digital marketing game? Start with Instapage today and build landing pages that convert!

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