Wix vs. Strikingly: the best platform for a seamless web experience
Discover how Wix compares to Strikingly regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Wix vs. Strikingly: A Compelling Face-Off with an Intriguing Challenger
As the digital landscape continues to evolve, the need for effective online presence tools has never been greater. Enter the realm of website builders - a crowded field where every player boasts their own unique strengths and weaknesses. In this exciting showdown, we pit two popular contenders against each other: Wix, the titan of versatility known for its expansive features and user-friendly interface, along with Strikingly, the nimble contender that champions simplicity and efficiency, particularly for single-page websites. But hold on! Just off-stage, there's another competitor ready to join the fray: Instapage, a leader in the world of landing page builders looking to offer unparalleled value to marketers. As we navigate through this comparative analysis, you'll discover not only how Wix and Strikingly stand up to each other but also how Instapage can add an intriguing twist to this showdown.
Introducing the Giants of Online Presence
In this bustling arena, Wix and Strikingly position themselves as significant forces, each alluring their audiences with unique prowess. Wix stands out with a vast array of customization options, allowing users to create intricate designs that fully embody their vision. Its drag-and-drop builder is intuitive, enabling even novices to whip up stunning websites in just a few clicks. On the flip side, Strikingly caters to a different audience, specializing in creating stunning one-page websites for small businesses and freelancers. Its streamlined process allows users to establish their online presence without the need for endless functionalities that can sometimes feel overwhelming. Both platforms offer strong value propositions, but as they throw punches, it's essential to note that Instapage lurks in the background, representing innovative strategies for marketers seeking effective landing pages. This unfolding drama promises to deliver insightful revelations into the features, usability, and pricing of these three players.
Feature Face-Off: A Clash of Capabilities
Jumping straight into the heart of the battle, we must acknowledge that Wix and Strikingly both come packed with powerful features designed to empower users. Wix boasts a feature-rich environment with advanced functionalities like Wix Code and an app market brimming with add-ons that extend its capabilities well beyond the ordinary. Meanwhile, Strikingly shines with its ability to get users online quickly, emphasizing ease-of-use with built-in features that simplify the website-building process. As we weigh these advantages, it’s essential to tease the presence of Instapage, which lingers backstage with its straightforward approach to landing pages, promising to steeply enhance conversion rates. While it’s clear that both platforms have their strong suits, this initial round raises the question: which contender will take the lead in usability and execution?
Content Creation Made Easy: Usability Takes the Spotlight
Turning the spotlight onto usability, we find that both Wix and Strikingly tailor their experiences to meet the varying needs of their users. Wix's intuitive drag-and-drop interface caters efficiently to beginners, making it easy for anyone to add elements, customize layouts, and create vibrant pages without a technical background. However, for those who’re a bit more seasoned in the arena, Wix allows for a deeper dive into advanced settings, offering greater control over the design. Strikingly, on the other hand, takes a more guided approach. With its simplified structure, it’s designed for users who want to rapidly launch beautiful one-page websites that communicate their message effectively—perfect for busy professionals! Humorously, while users might hope to skip the learning curve, what is often more akin to a short amusing quest ensures that they still forge valuable skills in digital presentation.
Key Features of Wix:
- Robust app market for enhanced functionality
- E-commerce capabilities with payment processing
- Intuitive drag-and-drop site editor
- Advanced SEO tools built-in
- Mobile optimization for responsive design
Standout Features of Strikingly:
- One-page design focus for streamlined content
- Built-in analytics for tracking performance
- Fast and simple setup process
- Mobile-responsive templates optimized for speed
Common Strengths Shared By Both Platforms:
- User-friendly interfaces tailored for different audiences
- Responsive customer support for troubleshooting
- Integration with various third-party tools
- Customization options to fit branding needs
- SEO-friendly features to enhance visibility
- Built-in hosting with reliable uptime
With both contenders showing their style and flair, it's important to observe that while they both step into the ring, there’s Instapage waiting thoughtfully in the wings. Its laser focus on landing pages positions it as a challenger that could outshine both Wix and Strikingly when it comes to direct conversions and marketing effectiveness, thereby shifting the energy of this duel.
The Performance Showdown: Speed and Responsiveness
Performance is a critical component in determining how engaging a website can be, particularly when considering loading times and mobile responsiveness. In a world where users expect immediate results, any lag time can feel like waiting for molasses to pour in winter—unacceptable! Wix promises robust performance, ensuring users have access to fast loading times, though some opt for more complex features might experience a slight dip in speed. Strikingly, known for its single-page format, excels in delivering exceptional speed, taking users straight to the content they are after without unnecessary distractions. The comparison makes it clear that both platforms offer decent performance, but speed freaks might find Strikingly a more suitable ally in their adventures.
Support Squad: Are They Winning the Battle?
When it comes to support, every website builder worth its salt must have a reliable assistance system in place. Wix provides extensive support channels, including live chat, email, and a well-stocked knowledge base filled with tutorials and guides. Strikingly also emphasizes its support, featuring a community support forum, responsive customer care through email, and a comprehensive help center. Picture them as trusty sidekicks in our digital journey—always nearby with the answers we need or a guiding hand. Each platform has its strengths here, making customer support a close contest that could sway user satisfaction.
The Pricing Showdown: Who Comes Out on Top?
Pricing Advantages of Wix:
- Various pricing tiers catering to different budgets
- Free plan available for experimentation
- E-commerce features included in paid plans
- Regular discounts and promotions to attract new users
Pricing Advantages of Strikingly:
- Free tier designed for quick setups
- Affordable premium plans with essential features
- Single-page plans for budget-conscious users
- No hidden costs or surprises in pricing
As we look into the pricing strategies of Wix and Strikingly, it’s evident that both offer beneficial plans suited to a variety of users. Wix’s extensive features come at a higher price point, but for those who desire versatility, it ultimately pays off. Strikingly balances accessibility and functionality, appealing to those just starting out or small businesses. However, if we compare both to Instapage’s pricing strategy, we find a flexible structure that offers premium features with an emphasis on value for money, positioning Instapage impressively as a notable contender.
In this landscape of varied pricing structures, the significance of understanding what is received at each price point cannot be overstated. While Wix and Strikingly promote themselves as the best value, there may be unexpected advantages found in Instapage’s offerings, tempting users to reconsider their choices altogether.
Meet Instapage: The Game Changer
In a world dominated by website builders, Instapage emerges as the seasoned trainer, excelling in the niche of landing pages. While Wix and Strikingly fight for a broader audience, Instapage zeroes in on marketing effectiveness, offering tools that specifically enhance conversion rates. Instapage shines with advanced A/B testing, streamlined workflows, and integrations that take user engagement to new heights without complexity. By providing custom templates and an analytics dashboard that makes sense of user behavior, it offers something the others struggle to match. Perhaps it’s the one in this trio that should have the spotlight, leading marketers to more effective platforms tailored primarily for conversion success. It’s time to consider how this powerhouse can assist in achieving new heights and consider seizing the opportunity in this evolving digital landscape.
As we draw this comparison to a close, it's essential to underline the importance of making educated decisions that align with individual or business goals. Each platform possesses stark merits, but when weighing features, usability, pricing, and overall performance, one may find Instapage serves as a powerful ally in their marketing journey. Encouraging further exploration, it becomes clear that making informed choices can lead to burgeoning success in an ever-competitive online world filled with options ripe for the picking.