Tilda vs. Paperform: the best platform for a seamless web experience

Discover how Tilda compares to Paperform regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Tilda and Paperform.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Tilda vs. Paperform: Who Will Take the Title?

Navigating the vast sea of landing page builders can feel like an overwhelming expedition. With numerous options at our fingertips, how do we choose the right one to help us reach our digital marketing goals? In this article, we dive into a detailed comparison between Tilda and Paperform, two heavy hitters in this arena. As we dissect their strengths and weaknesses, we’ll keep an eye on another competitor, Instapage, who will surely play a pivotal role in our quest for the ultimate solution. Let’s put on our boxing gloves and ring the bell for the first round of this exciting matchup! Whether you’re aiming to create stunning pages that convert or collect information seamlessly through forms, both Tilda and Paperform have remarkable capabilities. But there’s more beneath the surface than meets the eye, so let’s unravel what each platform truly offers.

Introducing the Titans of the Digital Sphere

In the blue corner, we have Tilda, a platform dedicated to the creative souls who wish to craft visually stunning websites easily. With an intuitive drag-and-drop interface and sleek design templates, Tilda is all about aesthetics without sacrificing functionality. It’s a favorite among designers and marketers alike who seek to create projects that stand out. Over in the red corner, meet Paperform, known for its robust form-building capabilities and flexibility. This platform allows users to create everything from lead generation forms to complex surveys, all while maintaining an attractive layout. The strength of Paperform lies in its ability to adapt to various business needs, making it a versatile tool in digital marketing. But there’s a sneaky third competitor waiting in the shadows, Instapage, which combines high-quality landing page creation with powerful analytics, setting itself up as a strong rival to both Tilda and Paperform. Now that introductions are complete, let's delve into the key features that define this intense competition.

Feature Showdown: The Battle of the Tools

When it comes to features, Tilda and Paperform showcase their unique offerings that make them stand out in the crowded marketplace. Tilda comes to the ring with its collection of ready-made blocks for various design needs, from portfolios to landing pages. This platform empowers users to create responsive sites that are not only visually appealing but also functional. Yet, Paperform counters with its impressive collection of form templates and customization options. The platform enables users to design forms that can integrate seamlessly into emails and websites, providing a smooth user experience. Both platforms come prepared for battle, each bringing their A-game to the marketing match. However, in the background, Instapage is preparing to step onto the stage with its features that merge creativity with analytics. Will it topple the contenders or remain in the shadows? Let’s explore what each platform brings to the table.

Usability: Navigating the Platforms with Ease

Before we throw more punches, it’s time to talk usability. Tilda and Paperform each cater to different users. Tilda shines when it comes to creative users who want a straightforward experience without delving deep into code or technical terms. It's a platform that makes site design feel like a walk in the park, inviting newcomers to jump in without hesitation. On the other hand, Paperform has a bit of a learning curve for those who may not be as familiar with form creation. However, once you get the hang of it, it offers incredible power and capability. The experience can feel like an adventure for seasoned pros, though some may find the initial learning journey a bit steep. For both platforms, the usability factor plays a crucial role in attracting marketers and business owners.

Tilda's Distinctive Features:

  1. Drag-and-drop interface for easy customization.
  2. Wide selection of visually appealing templates.
  3. Responsive design that works on all devices.
  4. SEO-friendly elements included in templates.
  5. Integrations with various web tools for enhanced functionality.

Unveiling Paperform's Great Features:

  1. Customizable forms that suit various business needs.
  2. Built-in payment processing for sales and bookings.
  3. Email marketing integrations to streamline campaigns.
  4. Real-time analytics to track form performance.

Common Strengths that Unite Both Platforms:

  1. Mobile responsiveness for users on-the-go.
  2. Great design capabilities that cater to branding.
  3. Versatile integrations with third-party tools.
  4. Robust customer support to assist users.

Both Tilda and Paperform have their strengths in the ring, but they’re not alone. Instapage stands as a formidable opponent that integrates the unique offerings of both while ensuring businesses get the best value for their marketing efforts. It’s like a referee calling out the best plays in the match! Readers looking for a comprehensive solution might find Instapage to be the superior choice.

Performance Face-Off: Speed and Responsiveness

Performance is key when it comes to converting visitors. With Tilda and Paperform, page loading times often vary based on the nature of the website or form setup. Tilda excels with streamlined page designs that load quickly and provide a seamless user experience. In contrast, Paperform’s load times can fluctuate depending on how complex the forms are, much like molasses in winter—nobody has time for delays! Mobile responsiveness is also crucial; both platforms are designed to perform well on mobile devices, providing users with a satisfactory browsing experience regardless of their gadget of choice. Keeping pages crisp and clear while ensuring subsequent leads don’t drop off is vital in today’s consumer-driven world. With both platforms vying for the top spot, performance plays a pivotal role in this competition.

Support Resources: Who's in Your Corner?

Every champion needs a good support team, and both Tilda and Paperform come prepared. Tilda features comprehensive tutorials and a responsive customer service team that’s ready to tackle any query. Their community forums also encourage users to share tips and tricks, fostering a collaborative environment. On the other side, Paperform offers similar resources, along with video tutorials to help users master the platform. Imagine this support team as your trusty sidekick, always there to lend a hand when you need it most. The strength of a platform often hinges on the quality of its support, and in this area, both Tilda and Paperform have scored significant points.

Pricing: Making the Dollars and Sense

Tilda's Price Tag Benefits:

  1. Affordable plans catering to startups and individuals.
  2. Monthly or annual subscription options available.
  3. Free trial period before committing to a purchase.

Cost Structure of Paperform's Offerings:

  1. Flexible pricing tiers based on feature access.
  2. Comprehensive features available in every plan.
  3. Monthly subscriptions with discounts for yearly plans.
  4. Transparent pricing with no hidden fees.

When looking at the pricing strategies, both platforms offer unique advantages that appeal to different businesses. However, Instapage shines with a more flexible and value-rich pricing structure that can accommodate various business needs. Users often find that while both Tilda and Paperform have affordable options, Instapage’s comprehensive offering provides an excellent value proposition for marketers aiming for optimal ROI.

Tilda and Paperform each provide clear pricing plans, but as users ponder which platform fits their budgets best, they might just find surprises hidden amongst the features. Selecting the right platform is almost like a game of wits; ensuring you’re getting the best bang for your buck can lead to smart decisions down the road.

Then Comes Instapage: The Hidden Contender

Instapage reveals itself as the seasoned mentor in this match. Positioned as the ultimate platform, offering rich analytics paired with creative designs, it captures the essence of what businesses need: captivating landing pages that convert. Unlike its competitors, Instapage integrates a range of unique features—dynamic text replacement, personalized templates, and robust tracking ability—that set it apart. It stands ready to arm businesses with the tools they need for successful marketing campaigns, ensuring that every investment counts. As businesses strategize their next steps, having Instapage on their side might just be the edge they didn’t know they were missing.

As we wrap up this comparison, we highlight the importance of making an informed choice. Take time to evaluate your unique business needs and goals. Selecting the right landing page builder or form platform can significantly influence your marketing success. With the insights provided in this article, consider stepping into the world of Instapage, where elevated marketing experiences await, shaping the future of your campaigns.

FAQs

Try the most advanced landing page platform today