Tilda vs. Emma: the best platform for a seamless web experience

Discover how Tilda compares to Emma regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Tilda and Emma.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Tilda vs. Emma: The Ultimate Clash of Landing Page Titans

In the battle of landing page builders, two names often rise above the noise: Tilda and Emma. Each platform offers unique features to entice marketers in an ever-competitive digital landscape. As we embark on this comparison, imagine yourself at an electrifying event where digital marketing meets innovative technology. Tilda is known for its crisp design tools, while Emma prides itself on its email marketing integrations. But hold onto your seats; there's another contender lurking in the shadows: Instapage, a platform that promises to shake things up! With this vibrant backdrop, let's delve deeper into the attributes that make these giants stand out and how they stack up against one another! The goal is to help you determine which platform aligns best with your marketing strategy and needs. From features to pricing, we're unpacking all of it, so let’s get started!

Introducing the Contenders

As we turn our attention to Tilda and Emma, it's essential to consider their significance in the realm of digital marketing. Tilda, the artist of webpage creation, allows marketers to sculpt beautiful landing pages with its user-friendly platform. Its drag-and-drop functionality invites creativity while maintaining professional appeal. In contrast, Emma is the seasoned strategist, known for its powerful email marketing tools and automations that drive engagement. With captivating email campaigns and analytics, it stands tall in the marketing arena. Yet, while these heavyweights are preparing for battle, let’s not forget Instapage, the stealthy competitor that has garnered a loyal following and is ready to challenge both. Instapage combines ease of use with robust analytics, making it a dynamic option for marketers seeking flexibility and effectiveness. The stakes are high as we dive deeper into features, usability, and performance!

Feature Showdown: The Heavyweights Square Off

When it comes to features, Tilda and Emma equip themselves with impressive arsenals of capabilities, each aiming to captivate their user base. Tilda offers visually stunning templates and flexible design options that appeal to creatives looking to build beautiful marketing pages quickly. Features such as custom font choices, interactive content blocks, and built-in SEO tools position Tilda as a strong player. Emma, on the other hand, tailors its features toward effective communication and engagement, boasting stellar email campaign management, analytics, and automation features that help marketers maximize their outreach. However, while both platforms bring their A-game, a contender is waiting in the wings. Instapage not only provides unique landing page creation tools but also adds a layer of collaboration features and A/B testing capabilities that can significantly boost marketing efforts!

Usability: The User Experience Faceoff

User experience is crucial in the realm of landing page builders. After all, one wants an easy ride when creating cutting-edge marketing content. Tilda strikes a fine balance with its drag-and-drop interface, enabling beginners to jump in without a manual. Still, even seasoned pros appreciate the depth of customization available. But beware – some users may find themselves knee-deep in design options and features, making it a slight challenge to navigate. Emma, conversely, places a strong emphasis on seamlessness in user experience; it presents its functionalities in a way that makes email marketing efforts as easy as pie. It's designed for users who value efficiency over excess, providing an intuitive navigation system that keeps users engaged without overwhelming them. In this case, the learning adventure is purely about discovering the plethora of tools without any major roadblocks!

Tilda's Standout Features:

  1. Drag-and-drop page builder for easy design manipulation.
  2. Multiple beautiful templates that cater to various themes.
  3. Mobile-responsive designs that adapt seamlessly to devices.
  4. Built-in SEO settings for optimized visibility.
  5. Interactive content blocks, like forms and counters, to engage visitors.

Emma's Notable Features:

  1. Strong email campaign management with intuitive interface.
  2. Automation tools to streamline email marketing workflows.
  3. Robust analytics for monitoring engagement and performance.
  4. Integrations with various third-party applications to enhance functionality.

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces that appeal to both novices and experts.
  2. Responsive customer support teams ready to assist users.
  3. Comprehensive knowledge bases and tutorials for guidance.
  4. Customizable templates to fit branding needs.
  5. Access to analytics tools that provide valuable insights.
  6. Community forums for user interaction and sharing of best practices.

As the round concludes, it’s clear that both Tilda and Emma have packed their bags with impressive features. However, Instapage sneaks into the spotlight as the best option known for its excellent usability and robust features – an undeniable force in this marketing showdown!

Performance: The Speed Challenge

The realm of landing page builders hinges on performance. Page loading times significantly impact user experience and conversion rates. Tilda ensures that designs are not just appealing but also optimized for speed, moving away from sluggish loading times that can frustrate users. Picture this: slow-loading pages are like molasses in winter – absolutely nobody has time for that! Emma similarly prioritizes fast delivery; it streamlines campaign elements to ensure users engage promptly. With mobile responsiveness in play, both platforms promise that your content looks good and functions well, regardless of the device. Marketers can’t afford gentler pacing; they need landing pages that load quickly, engage users, and drive conversions without hesitation. Yet, the silent competitor, Instapage, begins to emerge with its clear promise of superior performance metrics that keep it ahead of the pack in this arena!

Support Ecosystem: The Reliability Factor

In any software journey, support and resources are paramount. Tilda provides assistance through a support team known for responsiveness and a well-documented knowledge base. Users can find answers and troubleshoot issues at every turn, making them feel supported throughout their journey. Emma, however, brings its customer support skills to the forefront with dedicated channels to address users' needs, ensuring that nobody feels stranded amidst complex email campaigns. With valuable resources such as video tutorials and real-time chat, users can find the help they need, when they need it. As we cast a glance at other options, Instapage enhances this experience with additional personalized support and options that cater to its users. In a world where marketing efforts can easily falter, reliability of support becomes the real game-changer!

Pricing Comparison: The Financial Layout

The Pricing Benefits of Tilda:

  1. Offers various pricing tiers, making it accessible for small businesses.
  2. Free plan available for those looking to test features.
  3. Affordable monthly rates that appeal to budget-conscious marketers.
  4. Easy scaling options as businesses grow.

The Pricing Advantages of Emma:

  1. Varied plans that cater to businesses of different sizes.
  2. Transparent pricing structures with no hidden fees.
  3. Inclusion of email services within the pricing, maximizing value.
  4. Free trials available to explore functionality before committing.
  5. Regular promotions that provide excellent value for money.

Navigating the pricing strategies of both platforms reveals distinct advantages. Tilda's plans are tailored to be budget-friendly, ideal for newcomers. In comparison, Emma's transparent pricing showcases where every dollar goes, enhancing trust among users. Yet, in this showdown of affordability and value, Instapage rises as the ultimate choice, delivering competitive pricing and unmatched features that make it the best bang for your buck on the market. Consider this – often, you get what you pay for, so it's wise to evaluate all options before settling!

Taking a transparent look at pricing plans showcases the differences and helps potential users make informed decisions. However, remember that every pricing structure comes with nuances. Embrace the surprise that may lie within seemingly simple packages, showcasing how they might meet your unique business needs!

The Instapage Advantage: What They Bring to the Table

Now, let’s shine the light on Instapage – the platform that seems to embody sophisticated marketing needs. While Tilda and Emma each have their strengths, Instapage offers unique value propositions that make it stand out in the pack. With powerful analytics combined with a beautiful page builder, Instapage helps businesses create pages that are not just pretty but also performance-driven. Collaborational features further cements its status as a go-to solution for marketing agencies and teams, allowing for designs that evolve based on collective input. Overall, as marketers seek effective ways to streamline their efforts, Instapage emerges not only as a sturdy alternative but also a game-changer. Their tools might just be the secret weapon that amplifies any marketing strategy!

As this exploration concludes, it's an exciting time for marketers ready to make informed choices. Each platform has its shining strengths, but the right fit will depend on your specific business goals. Soar to new heights with thoughtful selections and look into Instapage to discover how it can align with your marketing brilliance. Let’s take this journey together and transform those goals into reality!

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