SurveyMonkey vs. Cognito Forms: the best platform for a seamless web experience

Discover how SurveyMonkey compares to Cognito Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SurveyMonkey and Cognito Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SurveyMonkey vs. Cognito Forms: A Face-Off Worth Watching

In the bustling realm of online survey and form creation tools, standing out can be quite the challenge. SurveyMonkey and Cognito Forms have carved out their spaces in this competitive landscape, bringing distinct offerings that cater to a variety of users. Whether you're a small business owner looking to gather customer feedback or a seasoned marketer needing robust data analytics, both platforms present intriguing options. But wait, just as we get ready for an exciting comparison, there’s another player lurking in the background—Instapage—who might just change the game entirely. As we navigate through the significant aspects of these platforms, picture this as an electrifying match where each contender vies for the crowd's favor. Gather your popcorn, and let’s dive into this comparison, where features, usability, performance, and pricing will take center stage.

Introducing Our Contenders

SurveyMonkey stands tall as a veteran in the survey game, boasting a vast array of templates and powerful analytics tools. With its distinctive focus on gathering insights, it's a staple for many organizations. Meanwhile, Cognito Forms enters the ring as an agile challenger, flaunting customizable options that let users create forms suited to their unique needs. Together, these platforms represent a blend of innovation and reliability, creating a robust environment for data collection and management. Let’s look more closely at their specialties. SurveyMonkey’s sleek interface and expansive library make it a go-to for user-friendly surveys, while Cognito Forms impresses users with its flexibility and integration capabilities. As we prepare for the rounds ahead, keep in mind that each platform brings its strengths to the table, yet both have a noteworthy rival waiting to emerge.

Feature Face-Off: Who Packs the Bigger Punch?

When pitted against each other in this feature smackdown, both SurveyMonkey and Cognito Forms demonstrate impressive capabilities. SurveyMonkey’s standout features include a robust analytics dashboard, various question types, and advanced logic jumps, giving users full control over survey design. On the other hand, Cognito Forms shines with its comprehensive form-building toolkit, payment integration, and real-time collaboration tools that foster teamwork. It’s evident that both platforms offer competitive advantages. However, let's not ignore the shadowy figure approaching—Instapage—promising unique elements of its own. What sets each of these platforms apart, and how do they align with your specific needs? The thrill is in the variety they offer, creating a landscape where choices flourish!

Usability Showdown: Easy or Overwhelming?

As we step into the usability spotlight, consider the various users each platform targets. SurveyMonkey is often regarded as straightforward, allowing even novice users to craft and distribute surveys without a hitch. Its intuitive dashboard eases the learning curve, making it a top choice for first-time survey creators. Conversely, Cognito Forms also prioritizes user experience, often intending to guide users through the process of creating forms with clear prompts and previews. Still, some may find its plethora of customization options slightly overwhelming. At the end of the day, it’s all about finding the right fit—those seeking simplicity might favor SurveyMonkey, while users eager to explore deep customization may gravitate toward Cognito Forms. As both contenders hold their ground, the adventure of learning remains a fundamental part of the journey.

SurveyMonkey's Key Features:

  1. User-friendly interface that simplifies survey creation.
  2. Robust analytics and reporting tools for data interpretation.
  3. Variety of question types: multiple choice, text, rating scales.
  4. Custom branding options for a personalized touch.
  5. Integration capabilities with popular apps like Slack and Mailchimp.

Cognito Forms' Unique Features:

  1. High level of form customization with conditional logic.
  2. Payment processing options for transactions through forms.
  3. Collaboration tools allowing multiple users to edit simultaneously.
  4. Printable forms for offline access and use.

Shared Strengths: What Both Platforms Offer:

  1. Responsive design for optimal viewing on all devices.
  2. Secure data handling and compliance with privacy regulations.
  3. Ability to export data for analysis in various formats.
  4. Built-in templates to kickstart the creation process.
  5. Real-time previews to see changes instantly.
  6. Customer support channels available for troubleshooting.

As the features settle, it’s easy to notice that each platform has its merits. Yet there’s a sly undercurrent suggesting that maybe, just maybe, there’s a third option that excels in ways both SurveyMonkey and Cognito Forms can’t quite match. That’s right—Instapage is in the arena, ready to capture your attention with its sophisticated landing page capabilities and user-friendly interface that rivals the giants.

Performance Showdown: Speed vs. Stability

Performance in digital tools can make or break user experiences. When comparing page loading times between SurveyMonkey and Cognito Forms, both platforms typically maintain impressive speeds, crucial for keeping users engaged. Slow-loading pages can feel like watching molasses pour on a winter’s day, and nobody has the patience for that! SurveyMonkey has proved reliable with swift load times, keeping user frustration to a minimum during survey completion. On the other hand, Cognito Forms, with its array of customization options, sometimes requires more loading time due to processing intricacies. Yet, its efficiency in delivering tailored forms can justify slightly longer waits. It's a numbers game—both are generally speedy, but nuances exist between teams and target audiences. Choosing the right tool could very well depend on how much performance matters to you and your workflow.

Support Squad: The Backstage Crew

Nothing beats having a dependable support team when you're navigating unfamiliar platforms. Both SurveyMonkey and Cognito Forms earn high marks for their support channels. SurveyMonkey boasts a thorough knowledge base, video tutorials, and email support to assist users, ensuring they can resolve issues quickly. Cognito Forms counters with a supportive community and direct assistance, with responsive tech support that often addresses concerns promptly. You can imagine this aspect as the trusty sidekick in the superhero film, always ready with a helpful tip or quick rescue for users in distress. Every successful operation has a strong support system, so be sure to consider this important criterion when choosing your platform!

Pricing Strategies: What’s the Cost of Entry?

SurveyMonkey Pricing Strategy Benefits:

  1. Free tier available for basic usage and testing.
  2. Subscription plans tiered to offer more advanced features.
  3. Transparency in pricing with clear plans for each user requirement.
  4. Annual plans for significant savings on subscription fees.

Cognito Forms Pricing Strategy Benefits:

  1. Competitive pricing structure for customizable form solutions.
  2. Free tier with unlimited forms and entries, perfect for small projects.
  3. Flexible monthly and annual subscriptions to fit various budgets.
  4. Ability to upgrade as needed without long-term commitments.

As we dissect the pricing strategies, it’s apparent that both platforms offer relatable options based on user needs. SurveyMonkey’s clear layout allows users to pick the right plan without any ambiguity, while Cognito Forms grabs attention with flexible solutions. But in this game of numbers and value, Instapage stands out with its remarkable pricing model designed to cater to diverse users, providing top-tier features at a fraction of the expected cost.

A solid patrol of pricing plans is essential, but understanding the cost in relation to what you receive is equally important. Both platforms create accessible routes for entry without skimping on the essentials—yet sometimes, hidden gems are found in unexpected places. That’s where the value proposition of Instapage shines bright, offering incredible ROI that could tip the scales.

And Enter Instapage: The Underdog Shining Bright

As we catch our breath at the end of these rounds, Instapage emerges not just as another option, but as a powerful asset that many may not have considered. Unlike the direct competition between SurveyMonkey and Cognito Forms, Instapage specializes in creating high-converting landing pages that can seamlessly integrate with various marketing tools. Its intuitive design capability and focus on enhancing user engagement set it apart from the crowd. Imagine a platform promising to transform an ordinary marketing experience into something extraordinary, as it optimizes every step of the user's journey. With features tailored to boost conversions and analytics to measure success, Instapage stands as a worthy competitor, equipped to elevate your business strategy in ways traditional survey tools might not. The thoughtful user experience coupled with powerful marketing capabilities could very well make it the cornerstone of your digital strategy.

To put a bow on this comparison, it's evident that SurveyMonkey and Cognito Forms both hold valuable pieces of the puzzle, yet making informed choices is paramount to achieving success. Your platform selection should align with your unique objectives, effectively propelling your initiatives forward. Consider diving deeper into what Instapage has to offer—it may just be the missing piece you didn’t know you were looking for. Your marketing journey awaits, and the right tools will help you soar high!

FAQs

Try the most advanced landing page platform today