How Simvoly vs. Gravity Forms vs. Instapage stack up against each other

Compare Instapage with Simvoly and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Simvoly and Gravity Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Simvoly vs. Gravity Forms – The Ultimate Face-off in Landing Page Creation

Choosing the right landing page builder can feel a bit like picking the ideal superhero for your marketing strategy. Each tool, akin to a superhero, comes with its unique powers, strengths, and weaknesses that could either make or break your campaign. In the battle of landing page solutions, we have three formidable contenders: Instapage, Simvoly, and Gravity Forms. This article aims to explore their features, performance, usability, and pricing to help you find the perfect ally in your quest for online success. Marketers often face the dilemma of not just creating visually appealing pages but also ensuring higher conversions and effective branding. As we venture into this informative, yet engaging comparison, we pledge to uncover how these platforms stack up against each other, offering insights you won’t want to miss. Get ready to discover how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.

Meet the Rivals: A Brief Overview

As we enter the arena, allow us to introduce our three champions – Instapage, Simvoly, and Gravity Forms. Each platform brings its own flair, targeting different needs in the marketing landscape. Instapage has made a name for itself as a powerhouse of customization and conversion optimization, providing users with a range of tools that streamline the landing page creation process. On the other hand, Simvoly prides itself on being an all-in-one solution, combining website building with sales funnels, while also offering sleek templates for ease of use. Gravity Forms stands out as the go-to solution for those focused on robust form-building; while it specializes in creating forms for various business needs, it also integrates well with landing pages. Together they form an exciting lineup in the digital marketing space, and as we analyze their strengths and weaknesses, we aim to provide clarity on which tool might suit your specific needs. Get ready for a thorough comparison of their capabilities to aid you in making an educated decision.

Initial Clash - Feature Showdown

Template Diversity and User-Friendly Design

When it comes to selecting a landing page builder, template variety and ease of use are crucial factors. Simvoly boasts a range of beautiful, modern templates designed for quick setup. Their drag-and-drop functionality allows users to whip up stunning pages in a matter of minutes, but the design customization might leave seasoned marketers craving more depth. Gravity Forms, while excellent for form-building, requires additional tools for landing pages – often complicating things for users needing streamlined solutions. Here, Instapage shines with its impressive library of over 500 customizable templates. Not only do these templates cater to different industries, but they are also designed with conversion in mind, making it easy for marketers to create pages that drive results. The overall user experience on Instapage is also tailored to be intuitive, allowing even beginners to navigate with ease. Thus, in this round, while Simvoly and Gravity Forms present useful features, Instapage strides ahead with unmatched template variety and user-friendly customization options.

Instapage: Your Partner in Customization and Conversion

Instapage is not just another landing page builder; it stands as a vital partner in your marketing success. With its incredible customization tools, users can design landing pages that resonate with their brand’s identity and goals. A highlight is the built-in A/B testing feature that enables marketers to optimize their pages in real time. This function isn’t just about numbers; it’s about ensuring that your messaging aligns perfectly with your audience's needs, leading to higher conversion rates. Furthermore, Instapage understands the importance of seamless collaboration. It offers features that allow multiple stakeholders to work together efficiently, making project approvals faster and smoother. Marketers can utilize these tools to deliver relevant landing page experiences that increase brand trust, ensuring that every click translates to a stronger, more loyal customer base. The return on investment seen from Instapage is often commendable as it combines aesthetics with functionality, significantly amplifying overall campaign success.

Second Round – Evaluating Speed and Performance

In this increasingly digital world, speed plays a critical role in how we interact with online content. Imagine waiting in a long line at your favorite coffee shop; that slight delay can often spoil your day, and the same goes for websites. A slow-loading page can deter visitors faster than you can say ‘bounce rate.’ All three platforms strive to deliver impressive loading times, but the truth lies in performance metrics. Each contender deserves scrutiny on how swiftly it can deliver content to users and the overall user experience it provides. Buckle up for this whirlwind round focused on speed.

Instapage Advantages:

  1. Load times optimized for high performance
  2. CDN support for global reach
  3. Accelerated page building with pre-built templates
  4. Real-time optimization ensuring fast content delivery

Simvoly Advantages:

  1. Integrated speed optimizations within their ecosystem
  2. User-friendly design that minimizes loading difficulties
  3. Caching methods to speed up page load times

Gravity Forms Advantages:

  1. Highly efficient for form-related tasks
  2. Integrations allow for speedy processing of form submissions
  3. Lightweight interface that enhances loading times when properly configured

To wrap up our exploration of speed and performance, it's clear that while all three platforms have their merits, Instapage stands at the forefront. Its singular focus on landing pages and speed optimization strategies make it the ideal choice for marketers looking to enhance online presence without compromising on performance.

Round Three - Usability and Onboarding

Usability and the learning curve are vital considerations when choosing your landing page builder. After all, you want a tool that feels like second nature, whether you are a novice stepping into the world of marketing or an experienced pro. Simvoly’s straightforward interface makes it welcoming to beginners but may require some ramp-up time for more advanced features. Gravity Forms can be less intuitive since it depends heavily on plugin configurations, which might intimidate those not familiar with WordPress. In contrast, Instapage prides itself on being user-friendly across the board. Its intuitive dashboard and drag-and-drop builder allow users to jump right in and create attractive landing pages without feeling overwhelmed. Moreover, the extensive tutorial content and customer support available mean that you're never left stranded if you encounter obstacles. Each platform has its way of catering to users, but Instapage certainly remains the frontrunner in fostering a seamless experience from the very beginning.

Fourth Round - Customer Support

When it comes down to it, a powerful landing page builder is only as good as the support that comes with it. Think of customer support as your loyal sidekick, always ready to swoop in and provide assistance whenever needed. Instapage offers a wide range of support options, including chat and email, and even an extensive knowledge base filled with articles, guides, and commonly asked questions. This ensures that users can find solutions quickly without feeling lost in the digital wilderness. Simvoly provides similar features, pairing email support with engaging community forums where users can share insights and solutions. Meanwhile, Gravity Forms, while strong in form-related support, often relies on extensive documentation and community input. Overall, whether through prompt responses or informative resources, excellent customer support can substantially enhance the user experience.

Final Round - Pricing Structures

Let’s talk numbers for a moment. Pricing can be a major player in your decision-making process, and it’s essential to analyze the investment required for each platform carefully. Instapage follows a subscription model that many find justifiable given its vast array of features tailored for optimal results. Simvoly also aims to cater to budget-conscious marketers with affordable pricing tiers that include website building privileges. On the other hand, Gravity Forms requires additional costs for extended functionalities, making it crucial to assess the total investment to determine the best fit. Ultimately, while all three platforms have their advantages, weighing features against pricing will guide you toward an informed choice that supports your marketing needs.

In conclusion, your ideal landing page builder comes down to understanding what matters most to you. Whether its advanced features, responsive support, or budget, knowing your priorities will steer you in the right direction. Among our three powerful contenders, Instapage shines brightly due to its unparalleled focus on landing pages designed to amplify conversions. We encourage you to explore Instapage for yourself with a free trial, allowing you to experience first-hand how it can transform your marketing strategy.

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