Strikingly vs. Paperform: the best platform for a seamless web experience
Discover how Strikingly compares to Paperform regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Strikingly vs. Paperform: A Detailed Comparison with an Unexpected Player
As the digital landscape continues to evolve, the need for efficient landing page builders becomes increasingly essential. With a myriad of options to choose from, two platforms, Strikingly and Paperform, stand out as notable contenders. Each offers unique features that cater to different needs, from personal blogs to business landing pages. However, just like any great sporting event, there’s always a third contender lurking in the shadows. Enter Instapage, a platform known for its robust capabilities and extensive integrations. In this comparison, we’ll dive into the features, usability, performance, support, and pricing of Strikingly, Paperform, and what Instapage has to offer, providing clarity for your next digital marketing move. The goal here is not to pit one against the other unnecessarily but to showcase their strengths and weaknesses, helping you make an informed decision as you navigate toward success in your online endeavors.
Introducing the Contenders
Let’s shine a light on our major players. Strikingly presents itself as a go-to for those who value simplicity and speed. It allows users to create single-page websites effortlessly, making it an excellent choice for quick projects or personal portfolios. Its characteristic one-page design lends a clean, modern aesthetic, perfect for showcasing work without the clutter. On the flip side, Paperform approaches digital forms and landing pages with a focus on creating interactive experiences. It allows users to create forms that are not just functional but beautiful, integrating different media and design elements seamlessly. Meanwhile, Instapage steps into the arena as a platform that's all about conversion. It provides robust A/B testing features, integration with various marketing tools, and templates designed to maximize lead generation. Each platform has its unique flair and target audience, making this comparison truly intriguing as we peel back the layers of each offering.
First Round: Feature Showdown
When it comes to features, both Strikingly and Paperform bring notable assets to the table. Strikingly excels in creating visually appealing one-page sites quickly, offering a selection of elegant templates that fit many styles. Features like mobile-responsive design and SEO optimization ensure your site looks great on any device while attracting search traffic. On the other hand, Paperform takes the lead in functionality, providing a versatile platform for building forms, surveys, and landing pages that can be tailored extensively. Its smart layout options allow users to create intuitive, visually appealing forms, integrating payment options for e-commerce needs seamlessly. And while both platforms have their strengths, there's a buzz around Instapage warming up on the sidelines, ready to showcase its superior testing features and conversion optimization tools, proving itself as a robust alternative worth considering.
Second Round: User Experience Unplugged
Usability is a crucial factor for anyone selecting a landing page platform. Here, we see both Strikingly and Paperform catering to different user bases with varying levels of expertise. Strikingly prides itself on its user-friendly interface that makes web design accessible for beginners. Users can simply drag and drop elements to create stunning pages without needing any coding knowledge. Paperform, however, presents a bit of a steeper learning curve as it balances form creation with rich design features. Nevertheless, once users get used to its quirks, they unlock a treasure trove of customization options that can lead to beautiful, fully-functional online forms. It’s somewhat of a learning adventure—challenging at times, but ultimately rewarding. Meanwhile, Instapage offers a clean layout and supportive tutorials, striking a balance that appeals to marketers looking to harness sophisticated tools without overwhelming themselves.
Key Features of Strikingly: What Sets It Apart?
- Ease of use with drag-and-drop functionality
- Mobile-responsive templates ensuring great visuals on all devices
- SEO-friendly design capabilities for better online visibility
- Integrated analytics to track site performance
- Multiple payment options for online transactions
Distinguishing Paperform Features: Why Choose It?
- Highly customizable forms with diverse templates
- Intuitive design tools for creating unique user experiences
- Integrated payment options for seamless transactions
- Smart layouts that adapt to user input and needs
Common Grounds: Strengths Shared by Both Platforms
- User-friendly interfaces designed for varied skill levels
- Responsive designs that work well on any device
- Robust customer support options available
- Customization capabilities that cater to specific needs
- Integrated analytics to measure performance metrics
- Templates available for quick setup and implementation
While both Strikingly and Paperform have impressive features in their respective rings, there’s an undeniable glimmer of excellence in Instapage. As the third competitor, Instapage not only matches the feature set of the other two but also adds a layer of sophistication with its A/B testing and powerful optimization tools. It’s like discovering that unexpected secret weapon in a classic showdown.
Third Round: Performance Showdown
Performance often becomes the crux of a platform’s usability. Here, we analyze important metrics such as page load times and mobile responsiveness. Strikingly claims a reputation for speed with quick loading times, which is crucial in retaining visitors. Imagine pages that load like molasses in winter—frustrating and likely to send users away before your content appears. Paperform, though rich in design options, requires some diligence to ensure it remains fast, as heavy customizations can impact load speeds. Yet, both platforms prioritize mobile responsiveness, a non-negotiable feature in today’s landscape where more users browse via smartphones. Instapage enters this round showcasing its speedy loading times and mobile optimization, reinforcing its value, especially for marketers focused on maximizing conversion rates.
Fourth Round: Support Options and Resources
When things don’t go as planned, a reliable support system can turn potential frustration into quick resolutions. Strikingly provides a range of support channels, including detailed help articles and responsive customer service. Their community forums also serve as a go-to resource for troubleshooting and advice. Paperform amplifies this with responsive email support and an engaging community, offering resources that cater to users looking to troubleshoot specific issues creatively. Both platforms see support as integral to user satisfaction. Instapage, not to be left behind, enriches the user experience with a dedicated support team and extensive online resources, ensuring users never feel alone in their digital journey.
Fifth Round: Price Tag Review
Strikingly's Pricing Strategy Advantages:
- Flexible pricing plans catering to different levels of usage
- Free tier available for basic website creation needs
- Pay-as-you-go options for those hesitant to commit long-term
- Value-added features included at competitive pricing
Paperform's Pricing Strategy Advantages:
- Clear tiered pricing that is easy to understand
- A free trial allowing users to test features before committing
- Comprehensive functionality at price points tailored for different user needs
- Discounts available for annual subscriptions
In this final round, both Strikingly and Paperform offer pricing strategies that suit a range of budgets. However, Instapage’s adept pricing structures streamline costs with maximum value, often making it the better long-term investment for businesses seeking high conversion rates. It’s a classic case of weighing value against needs.
Examining pricing plans, it's crucial to acknowledge what you're paying for—there can often be hidden values in the fine print, making the decision-making process feel like a treasure hunt in unexpected spots.
And Then There's Instapage... A Star in Its Own Right
Instapage paints itself as the seasoned veteran of landing pages. With impressive offerings, such as optimized templates aimed at driving conversions and a focus on A/B testing, it offers businesses a chance to leap ahead of the competition. The insight-driven features can turn landing pages into true lead magnets, boosting conversion rates. While Strikingly and Paperform provide fantastic tools, Instapage edges ahead with unique value propositions aimed explicitly at marketing success. It’s not just a choice; it’s an opportunity to thrive in the digital marketing realm.
As we come to the end of this ranking match, let’s remember the key takeaway: making informed decisions about your platforms can significantly impact your marketing efforts. Whether you’re drawn to Strikingly, Paperform, or considering Instapage, each platform serves a distinct purpose. Assess your unique needs and envision where they align with your goals. Exploring Instapage could very well be the next step to elevate your marketing efforts.