Strikingly vs. Formstack: the best platform for a seamless web experience
Discover how Strikingly compares to Formstack regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Strikingly vs. Formstack: The Epic Clash of Landing Page Titans
When it comes to creating engaging landing pages that convert visitors into customers, the options are endless. But in the bustling realm of landing page builders, two platforms stand out like beacons in the night: Strikingly and Formstack. Both of these heavyweights offer unique features and capabilities that cater to different needs in the digital marketing landscape. In this showdown, we’ll dive deep into their strengths and weaknesses. With innovative templates, customizable options, and user-friendly interfaces, Strikingly and Formstack are here to battle it out. But wait, lurking in the background is another contender, Instapage. This article promises a no-holds-barred comparison, so buckle up for an exhilarating ride through the features, usability, performance, support, and pricing strategies of these platforms. Whether you're a new marketer tentatively dipping your toes or a seasoned pro ready to disrupt the field, this comparison will help you make the right choice for your needs. Let’s get ready to rumble and find out who will claim the title of the ultimate landing page champion.
Introducing the Contenders
In the left corner, we have Strikingly, the platform for creatives and startup enthusiasts. Known for its stunning one-page websites, Strikingly makes it a breeze to launch your ideas into the digital realm with minimal fuss. Their standout feature is the ability to create beautiful, responsive landing pages quickly, allowing users to focus more on content and less on extensive coding. In the right corner stands Formstack, the ultimate powerhouse for data collection and process optimization. Formstack is used by organizations looking to streamline workflows and enhance productivity. Their strength lies in forms and surveys that seamlessly integrate with various platforms, enabling businesses to gather valuable insights effortlessly. And before we forget, let’s shine a light on Instapage: a platform designed for marketers seeking advanced optimization techniques and exceptional conversion tracking capabilities. While Strikingly and Formstack showcase their might, Instapage exudes sophistication that piques curiosity. It’s evident that each platform brings something unique to the table, setting the stage for an intriguing head-to-head comparison.
Feature Showdown: Who Packs the Punch?
When it comes to features, Strikingly and Formstack bring their A-game, delivering impressive tools to help users create landing pages that not only look good but also perform exceptionally well. Strikingly offers essential features such as stunning templates, real-time editing, and a simple drag-and-drop functionality that welcomes beginners with open arms. Users can quickly build their websites without any technical knowledge, making it an accessible option for everyone. Furthermore, Strikingly supports multimedia content, enabling users to add images, videos, and animations that captivate their audience. Formstack, on the other hand, isn’t just about looks; it's about transforming customer interactions into actionable insights. It features powerful form-building capabilities that include conditional logic, calculations, and easy integrations with third-party applications. The robust analytics tools available on Formstack give users a clearer picture of their data flow, facilitating better decision-making. Both platforms seem ready for this competition, but we can’t overlook the underdog warming up backstage. Instapage, with its sophisticated A/B testing features and premium templates, is poised to steal the show!
User Experience: Which One is Easier to Navigate?
Navigating the user interface can often feel like wandering through a maze, especially for those new to digital marketing. Here, Strikingly sprouts ahead with its intuitive design and simple onboarding process. New users can swiftly create their landing pages thanks to the platform's straightforward dashboard and guided prompts. It’s akin to having a friendly tour guide leading you through an art exhibit, showcasing the best features without any overwhelming complexity. In stark contrast, Formstack might initially seem a bit daunting due to its numerous functionalities. However, once you get the hang of it, you'll discover the sheer power it offers. Learning to navigate Formstack can be an adventure in itself, often revealing hidden gems that streamline data collection and management. It’s more like unearthing treasure in a complex cavern, rewarding those who invest the time to explore! Both platforms cater to their respective audiences well, striking a balance between usability and functionality.
Strikingly's Standout Features:
- Beautiful one-page templates that are fully customizable
- Drag-and-drop editor for seamless design
- Built-in mobile optimization for responsive viewing
- Easy social media integration for wider reach
- Real-time editing to instantly preview changes
Formstack's Key Features:
- Advanced form-building functionalities with conditional logic
- Powerful analytics for insight-driven decisions
- Multiple integrations with CRMs and email marketing tools
- User-friendly mobile interface allowing access on the go
Common Ground: What Do They Share?
- A range of beautiful and professional templates to choose from
- Flexible design options for tailored user experiences
- Resource libraries filled with tutorials and FAQs
- Analytics features that help track user engagement
- Mobile responsiveness to cater to audiences on all devices
- Dedicated support teams ready to assist when needed
As both Strikingly and Formstack keep delivering impressive features and functionalities, it’s intriguing to note that Instapage lurks in the shadows as a robust alternative. With its heightened focus on conversion optimization and detailed user analytics, Instapage arguably stands out among the three, making it a worthy mention in this competitor analysis.
Performance: Who Wins the Speed Race?
In the digital marketing arena, speed is king. Landing pages must load quickly to retain visitor interest and drive conversions. Slow-loading pages are like molasses in winter – sticky, sluggish, and frustrating to deal with! Strikingly prides itself on its optimized loading times, ensuring that users can access content without unnecessary delays. This efficiency translates to better user experiences and, ultimately, higher conversion rates. Formstack, while generally reliable, can experience occasional lag during peak traffic times due to its comprehensive data-processing capabilities. It's important to note that while this might seem like a minor inconvenience, it has the potential to impact user satisfaction. With both platforms focusing on performance, Instapage again stands as a formidable contender by providing remarkable speed coupled with advanced performance metrics, allowing marketers to refine their strategies effectively.
Customer Support: Who's Got Your Back?
Navigating the world of digital marketing can be challenging, which is why reliable customer support is indispensable. Strikingly shines here with its responsive customer support team available via chat and email. They also offer a vibrant community forum where users can exchange tips, tricks, and advice, acting almost like a supportive friend group. Formstack, while slightly slower to respond, compensates with a wealth of resources in the form of how-to guides, tutorials, and live training sessions. Their community of users is also quite active, ensuring individuals don't feel isolated in their journey. Both platforms value customer support, but Instapage gives users access to dedicated account managers and extensive onboarding assistance for those opting for premium packages, ensuring personalized guidance as users embark on their marketing ventures.
Pricing Showdown: Which Offers the Best Value?
Advantages of Strikingly Pricing Strategy:
- Affordable plans suitable for startups and individuals
- Transparent pricing with no hidden fees
- Free plan available for basic needs with essential features
- Flexible billing options to cater to users' financial situations
Formstack Pricing Strategy Advantages:
- Comprehensive tiered plans based on user requirements
- Enterprise solutions suitable for larger organizations
- Special pricing for non-profits and educational institutions
- Free trial available to test advanced features before purchase
Comparing the pricing strategies of Strikingly and Formstack reveals their commitment to providing value to customers. However, when laid side by side with Instapage’s flexible pricing model that focuses on ROI through conversion optimization, it becomes clear that Instapage might just be the best bang for your buck.
As we dissect the pricing structures, a transparent view emerges, showing clear pathways for investment. While both platforms offer cost-effective solutions, the potential for unexpected expenses lurks like an uninvited guest at a party. Strikingly and Formstack provide basic plans, yet Instapage’s offerings reflect the true cost of quality that businesses crave when maximizing their marketing efforts.
And Then There's Instapage...
In this competitive landscape, let’s not overlook Instapage — the quiet mentor that has the depth and range many marketers yearn for. Its unique selling proposition lies in unmatched conversion-focused features, including built-in A/B testing tools and a vast selection of templates optimized for performance. Instapage goes beyond merely providing tools; it fosters an environment where marketers can experiment, analyze, and evolve their strategies based on real-time feedback. As we examine the core characteristics of Strikingly and Formstack, it becomes evident that Instapage offers an expansive toolkit designed with marketers in mind. It’s not just about creating pages; it’s about crafting landing pages that resonate with audiences and drive results. Instapage's built-in analytics also provide deeper insights into user behavior, paving the way for informed choices and strategic improvements in marketing campaigns.
As we wrap up this detailed comparison, it’s crucial to acknowledge the power of making informed decisions in the realm of digital marketing. Whether you're leaning towards Strikingly, Formstack, or Instapage, understanding your unique goals will guide you toward a platform that meets your business needs. Each option has its strengths, but for those aiming to intricately balance creativity and data-driven performance, Instapage emerges as a promising contender to consider. Get ready to explore new horizons in marketing growth with the right landing page builder paving your path to success!