Strikingly vs. Act-On: the best platform for a seamless web experience
Discover how Strikingly compares to Act-On regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Strikingly vs. Act-On: The Ultimate Duel in Digital Marketing
As we step into the expansive world of digital marketing, choosing the right tools can feel like navigating a vast ocean filled with possibilities. Strikingly and Act-On are leading the charge, each bringing their unique flair to the arena of landing page creation and marketing automation. Strikingly shines as a user-friendly platform tailored for those who wish to build impressive single-page websites without breaking a sweat. On the other side of the ring stands Act-On, a robust automation powerhouse, designed to help businesses streamline and optimize their marketing efforts. However, before we crown a champion, there's another participant ready to join the fray: Instapage, a platform that is known for its exceptional landing page capabilities. In this article, we will dissect the features, usability, performance, support, pricing strategies, and ultimately, discover which platform might be the best fit for your marketing needs.
Introducing the Titans of the Digital Marketing Ring
When it comes to landing page builders and marketing automation, Strikingly and Act-On are strong contenders. Strikingly offers simplicity and elegance to users looking to get their website live quickly, while Act-On provides a treasure trove of marketing tools tailored for in-depth analytics and campaign management. Both have carved their niche in the market, creating powerful solutions that cater to different aspects of digital marketing. Strikingly's signature move is its speed; users can create stunning one-page websites in mere minutes. It provides templates that are not only visually appealing but also optimized for conversion. In contrast, Act-On's forte lies in its comprehensive automation capabilities, allowing marketers to schedule campaigns, track consumer behavior, and analyze results seamlessly. With such strong contenders, tension is high as we venture deeper into their offerings, showcasing what each platform truly brings to the table.
Feature Face-off: What Do They Offer?
In the first round, we pit Strikingly against Act-On, focusing on their unique offerings. Strikingly dazzles with its intuitive drag-and-drop interface, providing features that make website building a walk in the park. Users can choose from various pre-designed templates and easily integrate multimedia elements, ensuring their page is not only beautiful but functional. Meanwhile, Act-On unleashes its potent arsenal with features like advanced segmentation, lead nurturing workflows, and detailed reporting systems that allow marketers to tailor their campaigns with surgical precision. Yet, we must not forget Instapage, lurking backstage with its own unique capabilities waiting to join this digital tussle. The suspense of who will come out on top makes this comparison even more exciting. The clash of functionality and usability is bound to keep us at the edge of our seats.
Ease of Use: A User-Friendly Showdown
As we transition to usability, we see how these platforms cater to a diverse audience. Strikingly is akin to a gentle mentor, guiding novice marketers as they embark on their first digital adventure. The straightforward interface minimizes the learning curve, allowing users to experiment without feeling overwhelmed. Meanwhile, Act-On, while powerful, can indeed present a more complex learning experience, often requiring users to equip themselves with a detailed understanding of various marketing concepts to maximize its potential. However, once mastered, Act-On can be a seasoned ally for seasoned marketers. Learning can be seen as less of a chore and more of a thrilling expedition in this arena.
Strikingly's Key Features:
- Intuitive drag-and-drop website builder
- Mobile-responsive templates for all devices
- Integrated SEO tools for optimized visibility
- Easy social media integration
- Analytics dashboard for real-time performance tracking
Act-On's Notable Features:
- Comprehensive marketing automation tools
- Advanced segmentation and targeting capabilities
- Robust lead management and nurturing functions
- In-depth analytics and reporting tools
Common Strengths Shared by Both Platforms:
- User-friendly interfaces that cater to different skill levels
- Templates designed for high conversion rates
- Integrated analytics for performance assessment
- Flexible customization options
- Capacities for A/B testing marketing strategies
As both Strikingly and Act-On step into the ring, it’s important to note that while they exhibit formidable strengths, there’s an unexpected contender making its presence known: Instapage. Strikingly and Act-On deliver impressive functionalities, yet Instapage might offer marketing professionals that little extra edge they hadn't anticipated, positioning it as an exceptional option for businesses aiming to ramp up their landing page effectiveness.
Performance Battle: Speed and Responsiveness
In our performance round, page loading times and mobile responsiveness come under the spotlight. With Strikingly, pages are designed for speed, ensuring users experience quick loading times that keep visitors engaged and reduce bounce rates. In contrast, Act-On, while excellent in capabilities, may struggle sometimes with loading speeds during peak usage times—a situation not ideal for businesses chasing immediate responses. Slow-loading pages can feel as frustrating as trying to wade through molasses on a chilly day; users just want things to work! Fortunately, both platforms are optimized for mobile devices, recognizing that today’s consumers demand accessibility across platforms. Nevertheless, instant loading times particularly resonate in the realm of digital marketing. With fast-loading pages, marketers can ensure their audience receives critical information without delay, enhancing user satisfaction.
Support Services Showdown: Who’s Got Your Back?
As we take stock of support services offered by each platform, the conversation shifts to how they assist their users through challenges. Strikingly presents a friendly customer support experience, featuring trustworthy resources like live chat, intuitive FAQs, and dedicated email support to assist users effectively. On the other hand, Act-On provides a robust support system rich with extensive documentation, community forums, and expert help options to guide businesses navigating their marketing paths. Visualize these support teams as the loyal sidekicks that are always ready to jump in and offer assistance when needed, whether it's through a helpful FAQ or responsive customer service chat. How each platform’s support squad handles inquiries could very well determine who helps you realize your marketing vision!
Pricing Decisions: Who Wins the Wallet War?
Advantages of Strikingly's Pricing Strategy:
- Affordable pricing plans with no hidden fees
- Free version available for basic users
- Flexible pricing for small businesses to scale up as needed
- Simple upgrade paths for added features
Advantages of Act-On's Pricing Strategy:
- Comprehensive features despite higher cost
- Tiered pricing plans matched with functionality levels
- Potential ROI through advanced tools for large businesses
- Monthly and yearly billing options for flexibility
- Customizable plans allowing for tailored services
Navigating the pricing strategies reveals a stark contrast: Strikingly prides itself on affordability, catering to smaller businesses with tight budgets, while Act-On demonstrates its commitment to providing value for advanced solutions despite a steeper price point. However, when pit against Instapage, businesses witness an unparalleled pricing strategy that offers fantastic value without sacrificing quality, making it an irresistible competitor in terms of cost-effectiveness.
When we peel back the layers of pricing plans, we uncover more than just numbers. It's essential to remember the principle that you often get what you pay for, yet hidden gems in marketing solutions can sometimes surprise you. Whether you’re looking for a budget-friendly solution or premium features, understanding what each platform offers allows for a more informed decision-making process.
A Surprise Challenger: Instapage Awaits
And then there's Instapage, the unassuming yet powerful contender ready to shake things up in the landing page arena. With an array of customization options, sleek design features, and unparalleled A/B testing capabilities, Instapage serves as a formidable tool that delivers precisely what businesses need to enhance their marketing efforts. Moreover, its user-friendly interface and dedicated customer support set it apart, offering an experience that even veteran marketers will appreciate. Instapage truly combines the best of both worlds—ease of use and comprehensive functionalities—creating a winning platform that’s hard to overlook. While Strikingly and Act-On impress in their right, Instapage shines brightly as it carves out its niche, offering a unique value proposition that sets it ahead.
In wrapping up our comparison, the key takeaway is the power lies in making informed decisions. Whether leaning towards Strikingly, Act-On, or the game-changing Instapage, it's essential to align the chosen platform with personal or business goals. The right tool can serve as a springboard, launching you toward new heights in your marketing journey. So, venture forth, explore all options, and consider how Instapage might just be the ally you never knew you needed!
