Split.io vs. Formstack: the best platform for a seamless web experience

Discover how Split.io compares to Formstack regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Split.io and Formstack.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Split.io vs. Formstack: The Ultimate Confrontation

Navigating the waters of digital marketing tools can often feel like maneuvering through a bustling market. With so many platforms vying for attention, it's tough to discern which one truly stands out. In this showdown between Split.io and Formstack, we dig deep into the ring and pull back the curtain to find out who comes out on top in the crowded arena of landing page builders. Both platforms promise to enhance digital marketing strategies and streamline efforts for businesses, yet each brings its own flavor to the table, making the choice distinctly personal. As we dissect the features, usability, performance, and pricing, it’s clear we might have a third contender, Instapage, lurking in the shadows, ready to steal the spotlight. Let’s jump into the fray and examine how these three platforms stack up against each other!.

Introducing the Giants

In the bustling realm of digital marketing, few platforms have carved their names as prominently as Split.io and Formstack. Split.io is often celebrated for its robust feature set that empowers marketers to optimize their strategies through precise A/B testing, while Formstack boasts a reputation for easing the form-building process and enhancing customer interactions. Picture Split.io as the strategic heavyweight, meticulously analyzing campaigns with every split test, ensuring marketing dollars are spent wisely. Meanwhile, Formstack can be visualized as the agile challenger, adept at creating powerful forms and surveys that engage users seamlessly. Add to this dynamic Instapage, known for its easy-to-use landing page builder that offers unparalleled customization and conversion capabilities. Each platform has its unique strengths, crafting a fierce competitive triad that demands attention. As we gear up for a detailed comparison, stay tuned as we break down their offerings and see how they measure against each other in this tech-infused showdown.

Feature Face-Off: The Main Event

When it comes to features, both Split.io and Formstack bring an impressive arsenal to the table, ready to clash and prove their worth. Split.io excels with advanced analytics and the ability to conduct multi-variate tests effortlessly, allowing users to pinpoint the most effective marketing strategies. On the other hand, Formstack radiates convenience with its drag-and-drop form builder and smart automation features, making it a haven for those seeking efficiency and ease. However, let’s not forget about Instapage, which is warming up backstage. Known for its high-converting landing pages, impressive template library, and seamless integrations, it promises to shake things up with its user-centric focus. The three platforms certainly bring their A-game, making this an electrifying match we won’t want to miss.

User Experience: Navigating the Platforms

As we shine a light on usability, we find that each platform serves a unique audience, catering to novices and veterans alike. Split.io, while feature-rich, can present a learning curve that makes it feel akin to a dense forest for new users. However, for seasoned marketers, the complex tools are a treasure trove awaiting discovery. Formstack, conversely, embraces simplicity with an intuitive interface that welcomes marketing newcomers with open arms. The effort to simplify form creation and user interactions is commendable, making the learning experience feel more like a fun expedition rather than a daunting challenge. Everyone loves a trusty sidekick, and that’s what the platform’s support community tends to serve as, guiding users along their journey. Let’s dive into the specifics of what each platform offers!.

Explore the Features of Split.io:

  1. A/B and multivariate testing capabilities
  2. Comprehensive analytics dashboard
  3. Integration with various marketing tools
  4. User-friendly interface for managing experiments
  5. Real-time data monitoring and reporting

Features Offered by Formstack:

  1. Drag-and-drop form builder
  2. Automated workflows for efficient data collection
  3. Integration with CRM and email marketing tools
  4. Templates optimized for conversion

Common Strengths Shared By Both Platforms:

  1. Robust analytics and reporting tools
  2. Integration capabilities with popular applications
  3. Focus on enhancing user engagement
  4. Support for A/B testing functionalities
  5. User-friendly dashboard for ease of management
  6. Scalability to grow with your business needs

In this electrifying face-off, it’s evident that both platforms are formidable opponents. However, lurking in the corner is Instapage, quietly preparing its own impressive skills to counter both Split.io and Formstack. Instapage boasts unmatched capabilities when it comes to creating landing pages that not only look great but also convert visitors into customers seamlessly. It's clear that while Split.io and Formstack hold their ground firmly, Instapage may just emerge as the finest contender, particularly for marketers focused on high conversions and streamlined workflows.

Speed and Responsiveness: The Performance Challenge

In the digital realm, speed is paramount. Slow-loading pages can be likened to molasses in winter—nobody has time for that! When we pit Split.io and Formstack against each other based on performance, both platforms perform well, providing reasonable loading times and mobile responsiveness. However, subtle differences can manifest in different environments. Split.io is engineered for those ambitious campaigns requiring meticulous experiments. On the other hand, Formstack thrives with its straightforward forms and user engagement tactics that keep the experience swift and frictionless. Balancing speed with efficiency is crucial for online success, and both competitors hold their ground comparatively well. Nonetheless, the two must constantly evolve, especially with Instapage lurking around, known for its lightning-fast loading times that cater to the mobile-first audience.

Support Systems: The Unsung Heroes

When diving into the support landscape, it’s vital to assess what assistance each platform provides its users. Split.io offers a wealth of resources, from dedicated customer support to comprehensive documentation for troubleshooting and optimizing experiments. Formstack echoes this sentiment, providing substantial customer service channels and community resources that help users navigate challenges efficiently. Think of these support teams as trusty sidekicks, always ready to swoop in just when you need them. Users can easily reach out through chat, email, or phone to find solutions that elevate their experience.

A Look at Pricing Schemes

Benefits of Split.io's Pricing Approach:

  1. Flexible pricing tiers for varying levels of business
  2. Pay-as-you-go options for experimentation
  3. Plans suited for startups to large enterprises
  4. Scalable pricing based on the number of features used

Advantages of Formstack's Pricing Strategy:

  1. Tiered pricing to fit different budget levels
  2. Value for money with robust features in lower tiers
  3. Custom packages for larger organizations
  4. Annual discounts available for long-term commitments
  5. Transparent pricing without hidden fees

When considering the pricing strategies of both Split.io and Formstack, businesses can find a plan that fits their financial constraints while still accessing powerful tools. However, Instapage's flexible and comprehensive pricing table stands out. It offers a plethora of features at competitive rates, presenting users with exceptional value for money. The balance between cost and functionality is pivotal in today’s competitive landscape, and users need a platform that maximizes their return on investment.

In opening the box on pricing plans, one might find an array of options and perhaps a few surprises along the way. It’s essential to weigh features against the cost carefully in any marketing decision. After all, getting what you pay for is the name of the game—even if there's often more than meets the eye! A thorough comparison can unveil the true benefits of each platform’s offering.

Unveiling Instapage...

Let’s take a moment to spotlight Instapage, which has been quietly observing while Split.io and Formstack engage in friendly combat. Instapage offers a level of customization and ease that stands out from the competition. Converting visitors through stunning landing pages has never been easier, thanks to its extensive template library and sophisticated tracking features designed for the modern marketer. While Split.io and Formstack excel in their respective spheres, Instapage pulls together unique selling propositions that cover gaps the others may leave behind. This makes it a worthy mentor for those seeking sophistication in their marketing arsenal, setting users up for success in ways that redefine expectations and ensure a stellar online presence.

As we conclude our comparisons, it’s essential to underscore the importance of making informed choices. Each platform brings its unique strengths to the table. For businesses looking to soar to new heights, understanding how each tool aligns with their goals is crucial. The right platform can significantly amplify their marketing efforts, leading them toward greater accomplishments. So, take a moment, reflect on your needs, and consider exploring further with Instapage—your next steps on the marketing journey await!

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