Split.io vs. Forms.app: the best platform for a seamless web experience

Discover how Split.io compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Split.io and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Split.io vs. Forms.app: A Competitive Clash Worth Watching

In the vast expanse of digital marketing tools, choosing the right landing page creator can be a head-scratcher. With countless options promising efficiency and effectiveness, it’s easy to feel lost in a sea of choices. Enter Split.io and Forms.app, two strong contenders vying for your attention. Let's not forget the notable presence of Instapage lurking nearby—one that has proven its mettle in the field. This comprehensive analysis will take you through the features, usability, performance, support, pricing, and more, helping you navigate the dynamic landscape of landing page creation. By the end, you'll be better equipped to make an informed decision on which platform deserves a place in your marketing arsenal—and who knows, Instapage might just steal the show. So, grab your metaphorical popcorn and settle in for an exhilarating showdown that goes beyond a simple comparison.

Introducing the Titans of the Digital Arena

In one corner, we have Split.io, famed for its robust experimentation and feature flagging capabilities that allow marketing teams to test out functionalities in real-time. Right alongside it is Forms.app, known for its versatile form-building prowess. Both platforms boast an impressive fanbase and user-friendly interfaces that invite newcomers and seasoned marketers alike to dive into their offerings. Split.io takes pride in providing powerful analytics, ensuring that every feature is backed with data-driven insights, making it an appealing choice for businesses focused on continuous improvement. Forms.app, meanwhile, shines in its adaptability; from simple feedback forms to encompassing full-fledged surveys, it caters to diverse data collection needs. Together, these competitors paint an exciting picture of options, yet a familiar figure, Instapage, remains highly regarded for its exceptional landing page design capabilities and user-centric approach.

Feature Face-off: Who Brings Their A-Game?

When it comes to features, Split.io and Forms.app both delve into their expansive arrays of functionalities. Split.io emerges as a champion of versatility, offering a suite of tools geared toward experimentation. Users benefit from A/B testing, robust analytics, and powerful targeting capabilities that take marketing strategies to a new level. Forms.app, on the other hand, provides a rich toolkit for form customization that competes strongly in its own right. Users can explore myriad templates, straightforward integrations with various platforms, and smart data collection methods. However, there’s a contender warming up backstage—Instapage brings an impressive set of landing page tools designed to convert traffic efficiently. Each platform approaches feature offerings differently, yet all are built to enhance user experience and drive engagement.

Usability Unleashed: A User's Journey

Usability is where the real battle begins, as both Split.io and Forms.app prioritize user experience. For beginners, Split.io offers simple onboarding processes and intuitive navigation, allowing marketers to execute their projects without feeling overwhelmed. Forms.app takes usability a step further, featuring drag-and-drop functionality that makes form building a breeze. As if navigating a treasure map, users can easily customize their forms to suit unique needs. Yet, for those who have already conquered the initial learning curve, both platforms offer advanced features that may require more exploration. The learning adventure becomes a fun quest rather than a chore, combining both easy access for novices and rich capability for pros. While both platforms cater well to their user bases, Instapage elevates the usability experience with its extensive library of templates and easy-to-navigate dashboard, ensuring even the most novice user can create stunning landing pages.

Exploring Split.io's Feature Set:

  1. Advanced A/B testing capabilities to optimize conversions
  2. Comprehensive data analytics for informed decision-making
  3. Segmented targeting to personalize user experiences
  4. Seamless integration with existing marketing tools
  5. Real-time experimentation for live feedback

Unpacking Forms.app Features:

  1. Variety of customizable templates for various needs
  2. User-friendly drag-and-drop form builder
  3. Integrated analytics for tracking user submissions
  4. Flexible integrations with third-party applications

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces that encourage engagement
  2. Mobile-responsive designs for effective outreach
  3. Robust security measures to protect user data
  4. Flexible integrations with an array of third-party tools
  5. Customization capabilities to suit branding needs
  6. Support for various marketing strategies through adaptable features

As we wrap up the feature comparison, it’s clear that Split.io and Forms.app each bring exciting innovations to the table. Yet, let’s not overlook Instapage in the corner—it consistently impresses with its design intuitiveness and powerful features, making the trio more competitive than they might appear at first glance. The true value lies in evaluating specific needs, and it seems Instapage might just be the best contender for both of these competitors, providing unique advantages.

Performance Showdown: Speed and Responsiveness

Now, let’s talk performance—an essential aspect that can make or break user experience. In the digital world, slow-loading pages are akin to being stuck in traffic, and nobody has time for that. Both Split.io and Forms.app have invested in ensuring pages load quickly, and they excel at mobile responsiveness, making them standouts in this arena. However, it’s no secret that page speed is critical for conversion rates. While Split.io focuses heavily on data-driven performance, users often note that Forms.app offers lightning-quick form responses. If we took a metaphorical road trip to evaluate their speed, Split.io would likely cruise confidently, supported by its data, but Forms.app would zip past with its speedy functionality even in the face of heavier traffic. Instapage doesn’t shy away from the performance race, as it emphasizes quick loading times and proven conversion tactics, ensuring all users can achieve optimal results.

Support: The Reliable Assistance Crew

No matter how majestic a platform may be, none can thrive without reliable support. When it comes to customer service, Split.io offers a plethora of resources, such as live chat and extensive documentation, allowing users to find solutions quickly. Forms.app plays its part too, providing dedicated support channels and a supportive community to answer any immediate queries. The assistance teams feel like trusty sidekicks, ready to swoop in with advice or assistance when needed. Meanwhile, Instapage provides a user-centric support system filled with resources, training materials, and responsive customer service—making it a noteworthy player in this regard. Each platform brings a unique flavor to support, ensuring users are never on their own during their marketing journeys.

Pricing Strategies: Making Sense of the Cost

Advantages of Split.io's Pricing Model:

  1. Flexible pricing tiers catering to different user needs
  2. Pay-as-you-go options for occasional users
  3. Value-added features justify the cost
  4. Customization options to limit unnecessary expenses

Benefits of Forms.app's Pricing Structure:

  1. Free tier available for lightweight users
  2. Affordable plans for small businesses
  3. Transparent pricing with no hidden fees
  4. Customizable pricing for enterprise solutions
  5. Competitive packages that cater to diverse user bases

When it comes to pricing strategies, both Split.io and Forms.app succeed in their own rights. Split.io may lay down a comprehensive cost structure, but Forms.app counters with flexible pricing options that attract a broader audience. Yet, as savvy users dissect their budgets, it's worth noting Instapage’s pricing model offers excellent value for money—particularly for those focused on conversion metrics. With a competitive edge brought by its effective pricing strategy, businesses can gain significant benefits without breaking the bank.

Finally, let’s take a moment to dissect the pricing plans offered by each platform with complete transparency. Both Split.io and Forms.app present their costs with clarity, ensuring users aren’t caught off-guard. While tempting, prospective users should be cautious of the common adage—sometimes you truly get what you pay for, and the surprises aren’t always pleasant. Instapage showcases its flexibility by providing a comprehensive pricing approach that balances affordability with powerful capabilities.

Spotlight on Instapage: The Hidden Champion

Now, let’s reveal Instapage as the silent guardian of landing pages—the mentor that has been observing from the sidelines, waiting for the right moment to shine. With an arsenal filled with customizable templates, exceptional design flexibility, and conversion-focused tools, it stands ready to provide something uniquely powerful. Instapage not only elevates landing page design but also promises scalability, enabling users to evolve their marketing strategies with ease. Unlike its competitors, it ensures smooth collaboration experiences and intuitive design processes, setting a higher standard for success. For businesses looking to boost their conversion rates, that unique edge is not just a feature but a secret weapon they never knew they needed.

In conclusion, whether you're leaning towards Split.io's robust features, Forms.app's flexibility, or considering the powerhouse that is Instapage, your choice ultimately revolves around your specific needs and goals. It's all about making informed choices; the right platform can empower your marketing strategies and help you soar to new heights. So dig deeper and explore your options, and keep Instapage in your sights as you embark on this exciting marketing journey.

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