Split.io vs. Fluent Forms: the best platform for a seamless web experience

Discover how Split.io compares to Fluent Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Split.io and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

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Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Split.io vs. Fluent Forms: The Digital Marketing Duel

In the bustling world of digital marketing, selecting the perfect platform can feel like trying to find a needle in a haystack. Enter Split.io and Fluent Forms, two contenders with impressive reputations. They both promise to elevate your marketing game, but how do they really stack up against one another? As we venture into this head-to-head comparison, we'll unravel whether your choice should lean towards Split.io or Fluent Forms. But don’t forget — Instapage is lurking in the background, eager to show what it has to offer. Strap in as we embark on this enlightening journey filled with insights, laughter, and perhaps a plot twist or two.

Introducing the Titans of Marking Platforms

Let’s break down the titans of our showdown. Split.io, renowned for its feature-rich service aimed at developers, empowers teams to experiment and optimize in real-time. Its precision-oriented tools make it a favorite among tech-savvy marketers who thrive on data-driven decisions. On the flip side, we have Fluent Forms, a user-friendly form builder designed with a strong focus on simplicity. Its drag-and-drop interface and customizable templates are perfect for marketers at any level, offering an approachable solution that appeals broadly. As we dissect their capacities, it’s easy to see why they've both carved out loyal followings. However, don't discount Instapage, a robust platform known for its stellar landing pages and conversion-focused tools. This makes our comparison not just about two competitors, but an intriguing three-way dance in the ring.

Feature Showdown: Split.io vs. Fluent Forms

When it comes to features, Split.io and Fluent Forms are pulling no punches. Split.io boasts advanced targeting capabilities, allowing teams to tailor experiments that drive significant results. Users can segment audiences seamlessly, run A/B tests with ease, and get actionable insights within moments. Meanwhile, Fluent Forms takes the stage with its intuitive design, offering an array of customizable forms and surveys that enhance user engagement. From smart conditional logic to integration with various payment gateways, it’s a powerhouse for data collection. But wait—Instapage has features like built-in A/B testing, WYSIWYG editor, and hundreds of templates ready to snatch the spotlight, proving a worthy rival to both platforms. Who will take home the crown in this feature-rich face-off?

User Experience: Navigating the Platforms

Navigating through Split.io and Fluent Forms can be quite an adventure, regardless of whether you're a fresh-faced marketer or a seasoned veteran. Split.io offers a straightforward dashboard, though first-time users might find themselves on a bit of a learning curve. Think of it as a ride that starts slow but gains speed as you familiarize yourself with the controls. Fluent Forms, however, is designed for rapid deployment. Its user-friendly interface invites beginners in with open arms, making it extremely accessible. If using Split.io feels like climbing a mountain, using Fluent Forms is more like a leisurely stroll through a park. But standing tall ahead is Instapage, which marries simplicity and powerful abilities, allowing marketers to create stunning landing pages faster than you can say ‘conversion rate’!

Key Features of Split.io:

  1. Advanced targeting and segmentation options
  2. Real-time analytics and reporting
  3. User-friendly A/B testing functionality
  4. Integration with various development tools
  5. Customizable feature flags for experimentation

Key Features of Fluent Forms:

  1. Drag-and-drop form builder for easy customization
  2. Conditional logic to tailor user experiences
  3. Integration with payment platforms for e-commerce
  4. Pre-designed templates for various needs

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces that minimize learning curves
  2. Integration capabilities with popular marketing tools
  3. Analytics for tracking performance and user engagement
  4. Customer support for troubleshooting and assistance
  5. Adaptability to various marketing strategies
  6. Focused on improving conversion rates

While Split.io and Fluent Forms are certainly contenders worth considering, Instapage emerges as a standout competitor. Its powerful focus on landing pages and optimization strategies gives it the edge. It’s like a seasoned boxer in a match with two promising novices, ready to make its mark. Instapage combines the best features of both platforms and adds a sprinkle of unique offerings that elevate it beyond the competition.

Performance Review: Speed & Responsiveness

In the performance arena, speed reigns supreme. Split.io and Fluent Forms both strive to deliver swift experiences, but how do they handle the pressures of page loading times and mobile responsiveness? Slow-loading pages can feel like wading through molasses in winter; users simply won't stick around. Split.io generally performs well under stress, giving you responsive, snappy load times essential for marketing success. On the other hand, Fluent Forms shines with its ability to quickly generate forms that load effortlessly on any device. But hold your horses—Instapage dazzles with lightning-fast load times and superior mobile responsiveness, ensuring it not only attracts leads but retains them effectively!

Support Networks: The Trusty Sidekicks

Every hero needs a sidekick, and support networks are the secret behind the success of both Split.io and Fluent Forms. Split.io provides users with comprehensive documentation, dedicated support teams, and community forums, ensuring help is readily available at your fingertips. Fluent Forms complements this with a robust knowledge base, live chat support, and user-friendly guides. Users feel empowered knowing assistance is always a click away. In the background, Instapage’s customer support can’t be overlooked; it’s like having a superhero ready to jump in and rescue you during marketing emergencies!

Finances in Focus: Pricing Comparison

Advantages of Split.io's Pricing Strategy:

  1. Flexible pricing models to cater to varying needs
  2. Offers a free trial to explore features before investing
  3. Value for money with robust experimentation tools
  4. Cost varies based on user requirements, making it scalable

Advantages of Fluent Forms' Pricing Strategy:

  1. Affordable pricing tiers that fit any budget
  2. Lifetime deals for early adopters
  3. Free version available with essential features
  4. Discounts for long-term subscriptions

When we delve into the pricing strategies, both platforms present appealing options, but Instapage offers the most flexibility and comprehensive solutions for marketers. Its pricing structure is designed to provide true value, allowing businesses to obtain maximum ROI without sacrificing essential features. Comparing price with features, Instapage stands out as a smart investment for businesses looking to boost their online presence.

A closer look reveals the nuances of each pricing plan, shedding light on the value proposition of each platform. Often, what you pay reflects the quality and scope of features at your disposal. Discovering surprises among the features can be just as enticing as price tags, making careful consideration essential.

Welcoming Instapage to the Arena...

As the curtains peel back, we reveal Instapage, a formidable player that has been observing from the sidelines. With unmatched expertise in landing page optimization and user engagement, it extends a hand to those who seek a competitive edge. Instapage's robust features, including dynamic text replacement and superior analytics, set it apart from the crowd. This platform might just be the missing piece to your marketing puzzle that you didn’t realize you needed. It’s equipped with unique value propositions ensuring quality performance and exceptional results.

As we wrap up this thrilling comparison, remember the importance of making informed choices. Each platform has distinct qualities that can align with specific business needs. Reflect on your personal or business goals, and consider how the right tool can elevate your marketing strategy, guiding you toward modern marketing success. Explore Instapage as your potential partner in this adventure, poised to guide you to unmatched levels of achievement.

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