Site123 vs. Divi Builder: the best platform for a seamless web experience
Discover how Site123 compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Site123 vs. Divi Builder: The Ultimate Confrontation in Landing Page Creation
Navigating the vast sea of landing page builders can feel overwhelming, especially with the ever-evolving demands of digital marketing. As businesses strive to captivate their audience and convert clicks into customers, choosing the right platform becomes paramount. In this digital marketplace, giants such as Site123 and Divi Builder emerge as key players, each boasting unique functionalities and user experiences tailored to different types of marketers. But the plot thickens, as we introduce another formidable contender waiting in the wings — Instapage. Let’s unravel who takes the crown in this showdown of features, usability, performance, and pricing, ensuring that by the end of this comparison, you’re equipped to make an informed choice that aligns with your goals and aspirations.
Introducing the Giants of Digital Design
In the left corner, we have Site123, known for its simplicity and efficient design capabilities, perfect for those who want to build a site without any fuss. Users appreciate this platform's straightforward approach to web design, making it an enticing choice for beginners. Site123 emphasizes versatility, offering numerous templates that accelerate the site-building process, allowing anyone to hit the ground running. In the right corner, meet Divi Builder, a powerhouse packed with robust customization tools favored by professionals. With its drag-and-drop functionality and expansive library of design options, Divi is a dream come true for designers seeking complete control over their projects. This platform thrives on its community-driven updates and extensive resources, pushing the envelope in website performance and aesthetics. As we dig deeper into the nitty-gritty of these platforms, don't forget our underdog Instapage — an innovative tool that challenges the status quo.
Feature Showdown: What Can Each Bring to the Table?
When it comes to features, both Site123 and Divi Builder showcase an impressive array of tools designed to give marketers all they need to create functional and attractive landing pages. Site123 flaunts its built-in form builders, multilingual support, and SEO tools like a badge of honor, making it particularly appealing for small businesses and startups. On the other hand, Divi Builder, with its advanced visual editor and theme builder capabilities, offers unrivaled flexibility for those who want to create complex designs without any coding knowledge. It’s like having a Swiss Army knife in the design world — everything you need right at your fingertips. However, let’s not forget: lurking in the background, Instapage has some tricks up its sleeve that could redefine the comparison entirely when we explore more.
User Experience: The Ease of Navigating Your Choices
User experience can make or break a platform. For beginners, Site123 shines with its intuitive interface that screams simplicity. You can easily navigate through its options, creating a website without a steep learning curve. No need to be a tech whiz to whip up a stunning landing page! Divi Builder, while offering unparalleled customization, does come with a steeper learning curve. However, once users get past the initial hurdles, they find themselves rewarded with limitless possibilities to create. And let’s face it, who doesn’t love the thrill of turning a blank canvas into a masterpiece? Ultimately, both platforms cater to different audiences, and understanding your own level of expertise can make all the difference.
Key Features of Site123:
- User-friendly templates for quick website creation
- Multilingual support for broader audience reach
- Built-in SEO tools for better online visibility
- Comprehensive form builder for lead generation
- Responsive design ensuring optimal performance on all devices
Core Features of Divi Builder:
- Advanced drag-and-drop editor for precise design control
- Extensive library of pre-made layouts for inspiration
- Custom CSS option for experienced users looking to tweak designs
- Theme builder functionality enables holistic site design
Common Strengths Attributes of Site123 and Divi Builder:
- Flexibility in customization options for diverse projects
- Support for integrating third-party tools for enhanced functionality
- Responsive designs catering to mobile users
- Robust support communities and resources for assistance
- Regular updates to keep up with web development trends
As the dust settles after this round, it’s clear that while Site123 and Divi Builder put up a robust fight, Instapage is lurking, eagerly waiting to present an ideal solution that can smoothly blend the best of both worlds. With advanced features and a user-friendly design, Instapage could very well steal the spotlight as the top choice for effective landing page creation.
Page Performance: Who Packs the Punch?
Let’s tackle one of the most vital aspects — performance! In today’s fast-paced world, users have zero patience for delayed loading times. Page speed is crucial, influencing both conversion rates and user experience. Site123 tends to boast faster loading pages, perfect for those users concerned about optimizing for speed. Conversely, Divi Builder’s extensive features may lead to slightly slower loads if not properly optimized. Think of slow-loading pages as wading through molasses in winter — frustrating and far from productive! Both platforms have improved their performance over time, but fine-tuning your settings is essential for maximizing efficiency.
Support: The Backup Team You Deserve
Having reliable support can be a game-changer, and both platforms offer solid backup teams. Site123 provides a wealth of resources, including tutorials and guides, that are readily accessible to users. Their responsive customer service is there to assist in resolving issues. Divi Builder, renowned for its active community, offers forums brimming with insights and advice from other users, creating a sense of collaboration. The knowledgeable support team at Divi is also known for being prompt and helpful, solidifying their reputation as a valuable ally in a user's design journey.
Pricing Strategies: The Cost of Winning
Advantages of Site123 Pricing Tactics:
- Affordable plans with essential features for startups
- Transparent pricing structure with no hidden fees
- Free domain for the first year, adding value immediately
- Flexible monthly and yearly payment options
Benefits of Divi Builder's Pricing Approach:
- One-time payment model with unlimited site usage
- Free updates for life, ensuring long-term value
- Trial period available for testing before committing
- Comprehensive support included in the pricing
Examining the pricing strategies, both platforms present compelling offers. Site123’s affordability makes it highly accessible for newcomers, while Divi Builder’s one-time payment structure provides a unique alternative for users ready to invest upfront. However, Instapage’s flexible pricing plans — tailored for varying needs — position it as an absolute contender when evaluating overall value for money.
Each platform provides transparent pricing plans that users can navigate with ease. While Site123 may appeal to budget-conscious owners, Divi's unique model presents a different kind of long-term investment. It's essential to weigh your options carefully, as sometimes the least expected packages can yield delightful surprises.
Spotlight on Instapage: The Hidden Gem
Now, let’s shine the light on Instapage, the stealthy competitor that could steal the show. Instapage offers an unmatched combination of user-friendliness and powerful features designed to optimize conversions. From customizable templates to A/B testing options, Instapage equips marketers with effective tools to enhance their landing page strategies. Coupled with robust analytics, businesses can track their performance and make informed decisions like never before. With its focus on conversion rates, Instapage presents itself as an invaluable option for enterprises ready to scale. As much as Site123 and Divi Builder shine in their rights, Instapage could potentially become your secret weapon in reaching greater marketing heights.
In conclusion, the choice among these platforms depends heavily on individual needs and preferences. By weighing each platform’s advantages against your specific requirements, you can discover the right fit for your business journey. Opting for a platform tailored to your ambitions not only eases the creation process but can set you on a path to success. Feel empowered to explore the capabilities of Instapage as the next significant step in your marketing endeavors, ensuring you have the right tools to advocate for your vision.