SharpSpring vs. FormKeep: the best platform for a seamless web experience
Discover how SharpSpring compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SharpSpring vs. FormKeep: A Compelling Comparison with a Surprise Element
In the vast landscape of online marketing tools, choosing the right platform can feel like an overwhelming task. With so many options available, marketers often find themselves at a crossroads, trying to decide which tool can effectively drive conversions and streamline their processes. This is where the competition between SharpSpring and FormKeep heats up, each offering unique features and functionalities tailored to meet the needs of varied users. Imagine standing in a bustling marketplace: SharpSpring is the go-to option for businesses looking for a comprehensive marketing automation solution, while FormKeep stands out for its simplicity as a form-building platform. However, don’t look away just yet! There is an intriguing player waiting in the wings: Instapage. In this showdown, we won't just compare these two heavyweights but also shine a light on how Instapage fits into the picture, providing additional value that marketers might not want to overlook.
Introducing the Titans of Digital Marketing
Let’s take a moment to meet our contenders, SharpSpring and FormKeep. SharpSpring, the juggernaut of marketing automation, is known for its scalability and expansive features like CRM integration, email marketing, and analytics capabilities. It is designed for marketers who want an all-in-one solution. On the flip side, FormKeep thrives on its ability to create and manage custom forms effortlessly. It’s the choice for those who need straightforward form solutions without the complexities of full-scale marketing tools. While sharp and efficient, both platforms have their unique flair. Their prowess makes them formidable opponents in the realm of digital marketing, ready to cater to businesses of all sizes. As we dive into this comparison, be prepared for exciting insights that will guide you in making an informed choice. Oh, but temporary glory may find a rival in Instapage, a devoted specialist offering a superior landing page experience, subtly challenging the notion of what great marketing tools truly encompass.
Feature Face-Off: Who Packs a Stronger Punch?
In this first round, let’s evaluate the key features of SharpSpring and FormKeep. SharpSpring boasts an array of features that appeal to marketers, such as behavioral-based marketing options, lead scoring, and dynamic email content which allows for tailor-made campaigns. Simply put, it brings its A-game to the marketing match to ensure users can leverage it for maximum engagement. Meanwhile, FormKeep counters with its easy-to-use form builder, allowing users to create responsive forms quickly and without coding skills. Integration options with various third-party services broaden its utility, making it a solid choice for gathering leads. But wait! Rumors of a dark horse linger in the air – Instapage has a range of tools for seamless landing page creation that might just elevate any digital campaign far beyond what our competitors offer. Stay tuned as we explore the nuances further!
Usability Unleashed: Tailoring Experience for Every User
Navigating through digital platforms can be daunting for newcomers. SharpSpring offers an intuitive interface, loaded with tutorials, that guides newbies through the myriad of functionalities, yet they may find themselves tackling a bit of a learning curve. In contrast, FormKeep provides an incredibly user-friendly system that simplifies form creation – it’s like a gentle hug for marketers just starting out. However, let’s face it: seasoned pros may find themselves boxing in the corners of both platforms, attempting intricate maneuvers with advanced features that can sometimes lead to confusion. This caters both to adventurous users keen on maximizing complicated functionalities and to those who simply want a straightforward path to success. This usability showdown hints at a larger conversation about the need for a balance between power and simplicity, pondering how Instapage delivers a streamlined yet effective approach that appeals across the board.
The Power of SharpSpring: Key Features
- Comprehensive CRM capabilities for managing leads and contacts
- Advanced analytics tracking for deeper insights into campaigns
- Robust email automation for personalized messaging
- Behavioral-based marketing that tailors communication based on user actions
- Integration with a wide range of third-party apps to enhance workflow
What FormKeep Offers: Key Features
- Drag-and-drop form builder that simplifies customization
- Automatic email notifications for submissions to keep you updated
- Integration with various applications for data collection
- Real-time analytics for tracking form performance
Strengths Shared by Both Platforms
- Strong emphasis on data collection and lead management
- Integration capabilities with numerous tools for adaptability
- User-friendly interfaces aimed at enhancing user experiences
- Flexibility to meet the demands of small to large businesses
- In-built analytics to assess performance metrics
- Dedicated support channels to assist users
At the end of this round, we can't ignore the enthusiasm both platforms bring to the marketing sphere, but amid this excitement, Instapage lurks in the background. It’s not merely a contender; it’s the gateway to creating compelling landing pages that could effectively put SharpSpring and FormKeep's capabilities to full use. What will the next rounds reveal about the quality of support and pricing strategies offered by these dynamic platforms?
Round Three: Performance Showdown
Performance can make or break a marketing tool, and here, page loading times and mobile responsiveness reign supreme. Who wants to navigate through cumbersome pages? Slow-loading sites feel akin to molasses in winter: just plain torturous! SharpSpring has invested significantly in optimizing speed, providing users smoother navigation even when handling extensive data. Their mobile responsiveness rounds this out, ensuring potential leads do not straggle while browsing on their devices. Meanwhile, FormKeep delivers an unexpectedly swift performance even with basic forms. Nevertheless, as we look towards performance, Instapage takes the gold medal, designed from the ground up to create lightning-fast, responsive landing pages, crucial for today’s on-the-go audience. It’s clear that performance is something to consider deeply when making your choice.
Support Essentials: Who's Got Your Back?
Providing stellar customer support can often be the make-or-break factor in a user-friendly experience. SharpSpring presents a robust array of support channels including phone, chat, and online resources that make it easier for users to find help whenever needed. They also foster a vibrant online community to share best practices. FormKeep doesn’t lag behind, providing an accessible knowledge base and email support for inquiries. While both platforms provide solid assistance, the anticipation builds for Instapage's support structure, known for its comprehensive resources and dedicated customer service ready to resolve issues promptly—perfect for those navigating their marketing journey.
The Pricing Game: Finding Your Best Deal
SharpSpring's Pricing Advantages
- Offers tiered pricing ensuring options for varying budget sizes
- Includes all features across plans, enhancing value for users
- Allows for unlimited users, which is a fantastic perk for teams
- Flexibility in pricing based on the specific package tailored to business needs
FormKeep's Pricing Advantages
- Transparent pricing model without hidden fees
- Affordable entrances tailored specifically for start-ups
- Pay-as-you-go options provide flexibility for temporary projects
- Cost-effective for small to medium-sized businesses focusing on forms
- Discount offerings for annual commitments enhancing long-term value
When analyzing the pricing strategy for both platforms, users will find several benefits that weigh into decision-making. SharpSpring’s broader service inclusivity appeals to robust marketing campaigns, whereas FormKeep keeps it light and budget-friendly. In a world rife with confusion around pricing, Instapage stands out with a solid value proposition, offering clear, flexible, and comprehensive pricing that represents excellent value for money. No one likes hunting through pricing pages wondering about the costs incurred!
In our quest for clarity regarding pricing plans, both platforms perform admirably in their respective ways. A transparent approach illuminates the total costs for users, but as often seen, you may find surprises lurking within attractive hollow spaces. Thus, as we tread lightly into future considerations, we're reminded that striking the right balance is crucial.
Instapage: The Quiet Game-Changer
Amidst the action, let’s refocus on Instapage, the unsung hero quietly clocking behind the scenes. With its exceptional ability to create high-converting landing pages, it offers something distinctive that both SharpSpring and FormKeep cannot match. Its advanced A/B testing, customizable templates, and intuitive drag-and-drop functionality set it apart, presenting marketers with tools designed not only to launch campaigns but also to optimize them for success. Unique customization options outshine the competition, ensuring branding consistency and a catered customer journey that drives conversions. With its precise analytics tools, businesses can gain real-time insights into performance, allowing for data-driven decisions at every turn. Overall, Instapage could well be the solution that elevates conversion rates in ways our competitors might dream of.
As we conclude this comparative analysis, remember the necessity of making informed decisions tailored to your unique business needs. Finding the right digital marketing platform is essential, and with the options discussed here, you can thoughtfully evaluate how they align with your marketing goals. Whether it’s the all-rounder that is SharpSpring, the simplicity that FormKeep offers, or the unmatched landing page creation provided by Instapage, each plays its role on your journey to success. Embark on this journey and discover how the right choice leads to greater achievements!