SharpSpring vs. FormKeep: the best platform for a seamless web experience

Discover how SharpSpring compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SharpSpring and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SharpSpring vs. FormKeep: A Compelling Comparison with a Surprise Element

In the vast landscape of online marketing tools, choosing the right platform can feel like an overwhelming task. With so many options available, marketers often find themselves at a crossroads, trying to decide which tool can effectively drive conversions and streamline their processes. This is where the competition between SharpSpring and FormKeep heats up, each offering unique features and functionalities tailored to meet the needs of varied users. Imagine standing in a bustling marketplace: SharpSpring is the go-to option for businesses looking for a comprehensive marketing automation solution, while FormKeep stands out for its simplicity as a form-building platform. However, don’t look away just yet! There is an intriguing player waiting in the wings: Instapage. In this showdown, we won't just compare these two heavyweights but also shine a light on how Instapage fits into the picture, providing additional value that marketers might not want to overlook.

Introducing the Titans of Digital Marketing

Let’s take a moment to meet our contenders, SharpSpring and FormKeep. SharpSpring, the juggernaut of marketing automation, is known for its scalability and expansive features like CRM integration, email marketing, and analytics capabilities. It is designed for marketers who want an all-in-one solution. On the flip side, FormKeep thrives on its ability to create and manage custom forms effortlessly. It’s the choice for those who need straightforward form solutions without the complexities of full-scale marketing tools. While sharp and efficient, both platforms have their unique flair. Their prowess makes them formidable opponents in the realm of digital marketing, ready to cater to businesses of all sizes. As we dive into this comparison, be prepared for exciting insights that will guide you in making an informed choice. Oh, but temporary glory may find a rival in Instapage, a devoted specialist offering a superior landing page experience, subtly challenging the notion of what great marketing tools truly encompass.

Feature Face-Off: Who Packs a Stronger Punch?

In this first round, let’s evaluate the key features of SharpSpring and FormKeep. SharpSpring boasts an array of features that appeal to marketers, such as behavioral-based marketing options, lead scoring, and dynamic email content which allows for tailor-made campaigns. Simply put, it brings its A-game to the marketing match to ensure users can leverage it for maximum engagement. Meanwhile, FormKeep counters with its easy-to-use form builder, allowing users to create responsive forms quickly and without coding skills. Integration options with various third-party services broaden its utility, making it a solid choice for gathering leads. But wait! Rumors of a dark horse linger in the air – Instapage has a range of tools for seamless landing page creation that might just elevate any digital campaign far beyond what our competitors offer. Stay tuned as we explore the nuances further!

Usability Unleashed: Tailoring Experience for Every User

Navigating through digital platforms can be daunting for newcomers. SharpSpring offers an intuitive interface, loaded with tutorials, that guides newbies through the myriad of functionalities, yet they may find themselves tackling a bit of a learning curve. In contrast, FormKeep provides an incredibly user-friendly system that simplifies form creation – it’s like a gentle hug for marketers just starting out. However, let’s face it: seasoned pros may find themselves boxing in the corners of both platforms, attempting intricate maneuvers with advanced features that can sometimes lead to confusion. This caters both to adventurous users keen on maximizing complicated functionalities and to those who simply want a straightforward path to success. This usability showdown hints at a larger conversation about the need for a balance between power and simplicity, pondering how Instapage delivers a streamlined yet effective approach that appeals across the board.

The Power of SharpSpring: Key Features

  1. Comprehensive CRM capabilities for managing leads and contacts
  2. Advanced analytics tracking for deeper insights into campaigns
  3. Robust email automation for personalized messaging
  4. Behavioral-based marketing that tailors communication based on user actions
  5. Integration with a wide range of third-party apps to enhance workflow

What FormKeep Offers: Key Features

  1. Drag-and-drop form builder that simplifies customization
  2. Automatic email notifications for submissions to keep you updated
  3. Integration with various applications for data collection
  4. Real-time analytics for tracking form performance

Strengths Shared by Both Platforms

  1. Strong emphasis on data collection and lead management
  2. Integration capabilities with numerous tools for adaptability
  3. User-friendly interfaces aimed at enhancing user experiences
  4. Flexibility to meet the demands of small to large businesses
  5. In-built analytics to assess performance metrics
  6. Dedicated support channels to assist users

At the end of this round, we can't ignore the enthusiasm both platforms bring to the marketing sphere, but amid this excitement, Instapage lurks in the background. It’s not merely a contender; it’s the gateway to creating compelling landing pages that could effectively put SharpSpring and FormKeep's capabilities to full use. What will the next rounds reveal about the quality of support and pricing strategies offered by these dynamic platforms?

Round Three: Performance Showdown

Performance can make or break a marketing tool, and here, page loading times and mobile responsiveness reign supreme. Who wants to navigate through cumbersome pages? Slow-loading sites feel akin to molasses in winter: just plain torturous! SharpSpring has invested significantly in optimizing speed, providing users smoother navigation even when handling extensive data. Their mobile responsiveness rounds this out, ensuring potential leads do not straggle while browsing on their devices. Meanwhile, FormKeep delivers an unexpectedly swift performance even with basic forms. Nevertheless, as we look towards performance, Instapage takes the gold medal, designed from the ground up to create lightning-fast, responsive landing pages, crucial for today’s on-the-go audience. It’s clear that performance is something to consider deeply when making your choice.

Support Essentials: Who's Got Your Back?

Providing stellar customer support can often be the make-or-break factor in a user-friendly experience. SharpSpring presents a robust array of support channels including phone, chat, and online resources that make it easier for users to find help whenever needed. They also foster a vibrant online community to share best practices. FormKeep doesn’t lag behind, providing an accessible knowledge base and email support for inquiries. While both platforms provide solid assistance, the anticipation builds for Instapage's support structure, known for its comprehensive resources and dedicated customer service ready to resolve issues promptly—perfect for those navigating their marketing journey.

The Pricing Game: Finding Your Best Deal

SharpSpring's Pricing Advantages

  1. Offers tiered pricing ensuring options for varying budget sizes
  2. Includes all features across plans, enhancing value for users
  3. Allows for unlimited users, which is a fantastic perk for teams
  4. Flexibility in pricing based on the specific package tailored to business needs

FormKeep's Pricing Advantages

  1. Transparent pricing model without hidden fees
  2. Affordable entrances tailored specifically for start-ups
  3. Pay-as-you-go options provide flexibility for temporary projects
  4. Cost-effective for small to medium-sized businesses focusing on forms
  5. Discount offerings for annual commitments enhancing long-term value

When analyzing the pricing strategy for both platforms, users will find several benefits that weigh into decision-making. SharpSpring’s broader service inclusivity appeals to robust marketing campaigns, whereas FormKeep keeps it light and budget-friendly. In a world rife with confusion around pricing, Instapage stands out with a solid value proposition, offering clear, flexible, and comprehensive pricing that represents excellent value for money. No one likes hunting through pricing pages wondering about the costs incurred!

In our quest for clarity regarding pricing plans, both platforms perform admirably in their respective ways. A transparent approach illuminates the total costs for users, but as often seen, you may find surprises lurking within attractive hollow spaces. Thus, as we tread lightly into future considerations, we're reminded that striking the right balance is crucial.

Instapage: The Quiet Game-Changer

Amidst the action, let’s refocus on Instapage, the unsung hero quietly clocking behind the scenes. With its exceptional ability to create high-converting landing pages, it offers something distinctive that both SharpSpring and FormKeep cannot match. Its advanced A/B testing, customizable templates, and intuitive drag-and-drop functionality set it apart, presenting marketers with tools designed not only to launch campaigns but also to optimize them for success. Unique customization options outshine the competition, ensuring branding consistency and a catered customer journey that drives conversions. With its precise analytics tools, businesses can gain real-time insights into performance, allowing for data-driven decisions at every turn. Overall, Instapage could well be the solution that elevates conversion rates in ways our competitors might dream of.

As we conclude this comparative analysis, remember the necessity of making informed decisions tailored to your unique business needs. Finding the right digital marketing platform is essential, and with the options discussed here, you can thoughtfully evaluate how they align with your marketing goals. Whether it’s the all-rounder that is SharpSpring, the simplicity that FormKeep offers, or the unmatched landing page creation provided by Instapage, each plays its role on your journey to success. Embark on this journey and discover how the right choice leads to greater achievements!

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