SharpSpring vs. 23FormBuilder: the best platform for a seamless web experience

Discover how SharpSpring compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SharpSpring and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SharpSpring vs. 23FormBuilder: A Closer Look at Marketing Powerhouses

The world of digital marketing is bustling, with countless platforms vying for your attention and dollars. Among these, SharpSpring and 23FormBuilder stand out as competitive options for businesses seeking to streamline their marketing efforts. Both tools promise to simplify your journey with features that cater to beginner marketers and seasoned pros alike. Yet, as you navigate through the options, it's essential to weigh the strengths and weaknesses of each platform. This showdown isn't just between SharpSpring and 23FormBuilder; there's another contender silently shaping the game from the sidelines - Instapage. Let's embark on a comprehensive exploration to see which platform truly packs the most punch! In a market overflowing with choices, it’s crucial to sift through the noise to find out which digital marketing tool aligns with your business goals. With innovative features, attractive pricing, and user-friendly designs, both SharpSpring and 23FormBuilder aim to enhance your marketing efforts and save you precious time. However, the path to selecting the perfect platform can often feel overwhelming. So, let’s break down what each of these contenders brings to the ring and how Instapage might fit into your overall strategy.

Introducing the Giants of Marketing Automation

First up, SharpSpring, a robust marketing automation platform, is known for its comprehensive approach to lead generation, CRM, and analytics. From nurturing leads to scoring them, SharpSpring offers a suite of tools that are designed to cater to both novice and advanced marketing techniques. Its key strength lies in its seamless integration capabilities, allowing users to connect with various third-party applications. On the other side, we have 23FormBuilder, a versatile online form builder that excels in creating dynamic forms and surveys useful for lead collection and customer feedback. With an intuitive drag-and-drop interface, users can craft forms that are visually appealing and easy to navigate. 23FormBuilder is particularly persuasive for businesses looking to gather data efficiently while maintaining high conversion rates. Both platforms are giants in their own right, with unique features that make them formidable opponents in the field of digital marketing. Each has been designed with particular user profiles in mind, creating diverse solutions that cater to different marketing needs. This makes the comparison between them all the more compelling, as they present distinct advantages that can benefit any campaign.

The Feature Showdown: Who Comes Out on Top?

Now, we dive into the heart of the matchup: features. SharpSpring and 23FormBuilder both offer feature sets that align with their respective focuses. SharpSpring boasts automation tools, detailed analytics, and integrated CRM capabilities, presenting a holistic marketing approach. Its features are tailored to nurture leads through personalized workflows. Meanwhile, 23FormBuilder is not one to be overlooked, offering rich customization for forms and real-time data collection, helping businesses stay connected with their audience effectively. As the marketing contenders square off, you might wonder if there's another player in the ring. Spoiler alert: Instapage is waiting in the wings with remarkable offerings that could elevate your marketing campaigns further!

User Experience: A Journey of Learning and Discovery

When it comes to usability, both platforms strive to offer a positive experience for their users. SharpSpring, while feature-rich, has a learning curve that might challenge newcomers. Luckily, their robust support and training materials pave the way for a smoother onboarding. Meanwhile, 23FormBuilder embraces simplicity with its intuitive interface, making it incredibly accessible for beginners wanting to jump right in. Users can whip up forms in minutes without feeling overwhelmed by technical jargon. However, let’s not dismiss the fact that sometimes picking a marketing tool can lead you on an unexpected learning adventure, where a couple of tutorials and some tinkering might be all you need to become a pro! Regardless of your marketing background, both platforms are equipped with resources that aim to make your experience as seamless as possible.

Highlights of SharpSpring's Feature Set:

  1. Comprehensive marketing automation tools designed for lead nurturing.
  2. Integrated CRM functionalities to track and manage customer relationships.
  3. Advanced analytics and reporting for data-driven decision making.
  4. User-friendly interface with customizable workflows.
  5. Third-party integrations for improved flexibility.

Standout Features of 23FormBuilder:

  1. User-friendly drag-and-drop form builder.
  2. Real-time data analysis and reporting capabilities.
  3. Extensive customization options to match branding.
  4. Integration with various applications for seamless data flow.

Common Features Shared by Both Platforms:

  1. Mobile-friendly design to engage users on any device.
  2. Customizable templates to jumpstart marketing efforts.
  3. Dedicated support channels for troubleshooting.
  4. Lead collection tools to capture audience insights.
  5. Scalability to grow with your business.
  6. Secure data handling practices to protect user information.

As we step back from the direct competition, it’s important to recognize that while SharpSpring and 23FormBuilder are noteworthy contenders, Instapage might just have the edge. Instapage offers a landing page builder with advanced A/B testing features and unparalleled tracking capabilities, rounding off the benefits of both platforms. Ultimately, when considering platforms in this digital marketing landscape, it’s not just about the competition; it’s seeing which tool fits snugly into your existing strategies.

Speed Test: A Race Against Time

In our final rounds, let's discuss a critical aspect of any online platform: performance. Page loading times play a significant role in user satisfaction and conversion rates. SharpSpring promotes fast loading speeds, allowing users to engage without frustration. Similarly, 23FormBuilder is no slouch when it comes to speed—users can expect responsive forms that don’t keep their visitors waiting. Imagine a situation where your web page struggles to load; it’s like trying to run through molasses in winter – nobody has time for that, especially in the fast-paced realm of marketing. Having efficient loading times ensures that potential leads don’t bounce off your site, giving you the best chance to convert visitors into customers. Performance is where both platforms shine, but it’s paramount to compare their capabilities in real-world conditions to make informed decisions.

Customer Support: The Unsung Heroes

No marketing tool is complete without a dependable support system. SharpSpring offers a variety of support options, including live chat, email support, and extensive documentation. For users needing a little extra help, their support squad acts like a trusty sidekick, always ready for a quick save. 23FormBuilder also shines in this regard, providing troubleshooting resources and a vibrant user community that can answer pressing questions. Imagine getting stuck while setting up that perfect form; having a responsive support team can make all the difference. Both platforms understand the importance of support, so users can rest assured that help is never far away.

Diving into Pricing Strategies: Bagging the Best Value

Advantages of SharpSpring's Pricing Approach:

  1. Transparent pricing models that reflect the value offered.
  2. Flexible subscription plans suited for various business sizes.
  3. Cost-efficient bundles for hosts of significant features.
  4. Regular promotions and discounts to attract new users.

Benefits of 23FormBuilder's Pricing Model:

  1. Affordable entry-level pricing for startups and small businesses.
  2. No hidden fees, ensuring clarity in costs.
  3. Freemium model available for basic needs.
  4. Tiered pricing to accommodate growing requirements.
  5. Discounts for annual plans, providing savings over time.

When curling up with the pricing strategies of both SharpSpring and 23FormBuilder, it's essential to acknowledge that value doesn't always correlate with lower prices. While both platforms boast competitive rates, Instapage often shines as the best value for money, offering exceptional features that maximize marketing ROI. Analyzing pricing structures can illuminate options you may not encounter at first glance, emphasizing the importance of assessing what kind of value you're getting.

As we look closer at how pricing plays out across platforms, it's crucial to adopt a balanced view. While many tools may have similar price points, it's the features and capabilities behind the price tags that matter most. Sometimes customers find unexpected benefits and services, leading to surprising returns on investment.

Exploring Instapage: The Game Changer

Enter Instapage—your mentor on this dynamic path of digital marketing success! Within the bustling marketplace of landing page builders, Instapage stands out for its unique value propositions. With features such as collaborative editing, rich A/B testing options, and individualized tracking metrics, Instapage empowers businesses to optimize their landing pages for maximum conversions. What sets it apart is not only its streamlined interface but also its commitment to helping users achieve results that sharpen their marketing edge. Whether you're a small business or a seasoned marketer, Instapage positions itself as the secret weapon in your marketing arsenal. The synergy between these features creates a solid foundation that encourages informed decisions, ultimately guiding users toward more effective marketing strategies.

In closing, making informed choices in the digital marketing realm can lead to glorious successes or hard-earned lessons. SharpSpring, 23FormBuilder, and Instapage each provide valuable tools designed to enhance your campaign efforts—it's about finding the right fit for your business goals. You may be surprised at which platform ultimately meets your marketing needs and how they can help elevate your strategies. So explore your options, and may your marketing journey take flight!

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