How Eloqua vs. Duda vs. Instapage stack up against each other
Compare Instapage with Eloqua and Duda to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Eloqua vs. Duda – Which One Should You Choose?
Choosing the right landing page builder is a bit like picking the perfect team for a relay race; you want each member to complement the other and bring out the best in your marketing strategies. Just as superheroes team up to tackle challenges, marketers need to know which platform will help them overcome conversion hurdles and elevate their brands. In this article, we’re diving deep into a friendly comparison of three popular options—Instapage, Eloqua, and Duda. Each has its strengths and offerings, yet our star contender, Instapage, presents unique advantages that empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. With its focus on increasing brand trust and customer loyalty, Instapage positions itself as more than just a tool but as a crucial partner in success. Buckle up; it’s going to be an enlightening journey!
Meet the Contestants: An Overview of Our Heavyweights
Step into the ring with our featured contestants: Instapage, Eloqua, and Duda. These three platforms are like friendly rivals, each with a distinct identity in the world of landing page creation. Instapage shines with its user-friendly interface and expansive customization options. Eloqua, on the other hand, focuses on marketing automation, catering primarily to enterprise users needing comprehensive solutions. Then there's Duda, known for its versatility and collaboration features, making it a great choice for web agencies. Each platform brings unique strengths to the table, but depending on what you need—performance, customization, or ease—the right choice will vary. Understanding each contender's features and capabilities will empower you to choose wisely in this digital landscape.
Round One - Feature Showdown
Template Variety and User-Friendliness: A Comparison
When it comes to features, template variety and ease of use are two significant pillars that can make or break a landing page platform. Both Instapage and Duda boast a plethora of customizable templates, allowing you to get your campaigns off to a flying start. Instapage offers an extensive library of over 200 templates specifically designed for high conversions, giving marketers a solid foundation to work from. It’s very user-friendly as well. Eloqua tends to focus less on templates and more on integrated marketing solutions, leaning toward users who are adept at creating personalized content. On the other hand, Duda is robust in its offerings but can be slightly intimidating for beginners due to its more complex features. While all three contenders excel at delivering essential landing page functionalities, Instapage stands out with its ease of use and tailored approach to customization, proving ideal for those who prioritize swift campaign launches.
Instapage: Your Partner for Customization and Conversion Rates
Instapage deserves special recognition for its unparalleled capabilities in customization and optimization for conversions. With a drag-and-drop editor that feels intuitive, users can tweak their landing pages effortlessly. This platform features advanced A/B testing options to refine and perfect messaging, ensuring that campaigns resonate with your audience. By allowing marketers to hone in on audience-specific needs, Instapage fuels significant growth in conversion rates. Instapage also integrates smoothly with various marketing tools, ensuring your data flows freely for informed decision-making. More crucially, it empowers marketers to deliver landing page experiences that increase brand trust and foster customer loyalty. Through this meticulous dedication to optimization and experience, Instapage positions itself as a genuine partner in achieving business growth and success.
Round Two - The Speed Race
Speed is a pivotal element in user experience; think of it as the first impression your landing page makes. Nobody enjoys waiting in line—whether at a coffee shop or online—especially when delays can lead to lost conversions. In this round, we evaluate how each platform performs when it comes to speed and load time, which are crucial for keeping visitors engaged and happy.
Instapage Advantages in Speed and Performance
- Optimized hosting: Instapage ensures fast load times by employing optimized hosting solutions.
- Fast content delivery network (CDN): This enhances page speed by distributing content across various locations.
- Image optimization: Automatic image compressions help in reducing load times.
- Minimal use of heavy scripts ensures seamless performance.
Eloqua Advantages in Speed and Performance
- Integrated marketing automation can streamline processes, leading to quicker page setups.
- Optimized delivery channels help in ensuring fast email marketing campaigns.
- Advanced analytics might initially slow setup but provide better insights for faster results.
Duda Advantages in Speed and Performance
- Built-in speed optimization features help in enhancing performance.
- Content delivery networks ensure quicker loading for users from various locations.
- Mobile responsiveness enhances load times across different devices.
- Automatic updates refine speed and reliability frequently.
In terms of speed and performance, each platform has its merits, but Instapage holds the edge. With robust strategies in place specifically targeting fast load times, it ensures that your audience remains engaged and ready to convert. A speedy landing page can make all the difference, especially in a world where seconds can translate to significant conversion loss.
Round Three - Usability for Every User Level
Usability is vital in making sure that all users, whether beginners or seasoned marketers, can navigate the platform with ease. Each of these tools strives to provide an accommodating onboarding experience. Instapage stands out with its user-centric design, offering plenty of tutorials and guided sessions that bring even newcomers up to speed. Eloqua, while comprehensive, may present a steeper learning curve for those not used to integrating its many tools. Duda balances a complex feature set with user-friendliness, making strides in ensuring ease of use but still requiring some familiarity for maximum efficiency. Overall, Instapage's workflow is familiar and straightforward, creating a welcoming atmosphere for those diving into landing pages for the first time.
Round Four - Customer Support Dynamics
When facing challenges, reliable customer support is like having a dependable sidekick always ready to jump in with solutions. In this regard, Instapage excels with 24/7 chat support and extensive knowledge bases that answer most questions. Eloqua also offers exemplary customer services through multiple channels but can sometimes be slower due to higher ticket volumes. Duda provides solid support, particularly through community forums and responsive email assistance, but lacks the immediacy that live chat options deliver. Strong support dynamics can greatly enhance user satisfaction, and in this respect, Instapage's responsive features make it a favored choice.
Round Five - Pricing Structures and Value
Price is often a pivotal factor when making a choice among these platforms. Instapage offers flexible pricing options that cater to growing businesses and established enterprises alike, ensuring you get value for your investment. Eloqua's pricing reflects its broader marketing automation capabilities, which might suit larger companies but may seem steep for smaller businesses. Duda's pricing aligns well with web agencies seeking versatility in their services, coming at a reasonable cost for what is offered. Ultimately, while evaluating any platform, it's essential to consider the long-term value you'll derive based on your unique goals and budget.
In conclusion, each platform has its highlights: Instapage with its profound commitment to optimization, Eloqua with its vast integration for marketing automation, and Duda with versatile agency features. Selecting the right platform hinges on your specific needs and preferences. As you weigh your options, consider what you value the most—whether it’s the richness of features, robust support, or pricing flexibility. Whichever path you select, exploring Instapage through a free trial can shine a light on its capabilities and how it can elevate your landing page game.